What is SEO? Learn SEO With Best SEO Resources On Web

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  • August 08, 2013

New to SEO? or want to polish your skills and understanding for SEO? Here you will get the maximum understanding of Search Engine Optimization and its importance for the business today.

Before we dig into the core SEO definitions and its important subjects. I want to share some really important statistics which will help you a lot to understand how the businesses today depends upon the SEO.

  • Google owns 67% of search market share, and it indexes and crawls over 30 trillion web pages. (comScore 2013)
  • 61% of global Internet users research products online. (Interconnected World: Shopping and Personal Finance, 2012)
  • 44% of online shoppers begin by using a search engine. (Interconnected World: Shopping and Personal Finance, 2012)
  • Worldwide, we conduct 131 billion searches per month on the web. (Comscore, January 2010)
  • 57% of TV viewers use the web simultaneously. (Nielson, 2009)
  • 70% of the links search users click on are organic, not paid. (Marketing Sherpa, February 2007)
  • 60% of all organic clicks go to the top three organic search results. (MarketingSherpa, February 2007)
  • 75% of users never scroll past the first page of search results. (MarketShareHitsLink.com, October 2010)
  • The average click-through rate for paid search in 2010 (worldwide) was 2%. (Convario, January 2011)
  • Companies that blog have 97% more inbound links. (HubSpot State of Inbound Marketing Lead Generation Report, 2010)
  • Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. (HubSpot Lead Generation Lessons from 4,000 Businesses, 2011)

Ok, So why SEO is important?

As the web grows across the world, more and more people are getting websites, making it ever more difficult to make your website shine through the crowd. Prospective customers may not remember your web address or even your company name even if you tell them. Additionally, the whole purpose of having a website is to bring your product or service to a wider audience than you can otherwise market.

The majority of web traffic is driven by the major commercial search engines – Google, Bing and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information or just about anything else.

Search engines are unique in that they provided targeted traffic – people looking for what you offer. Search engines are the roadways that makes this happen. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on incredible opportunities available to websites provided via search.

For More Information look How Search Engine Works by Google

I think you now completely have the mind set why SEO is important for your business. So here we come to the main question what is SEO? and how you can get expertise in to it.

What is SEO? Search Engine Optimization

SEO is defined by thousands of the websites and professionals and yes maximum of them are very exact and appropriate to to understand what exactly is SEO. So as a professional instead of creating other definition I want to give you the most perfect definitions for SEO defined by the most trusted authorities of the Industry.

Search Engine Land

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

MOZ

The majority of web traffic is driven by the major commercial search engines – Google, Bing and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information or just about anything else. 

Search engines are unique in that they provided targeted traffic – people looking for what you offer. Search engines are the roadways that makes this happen. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on incredible opportunities available to websites provided via search.

Visually Explained

What is SEO? & Why should I Care? - Point Blank SEO

SEOMAN explains SEO – Redevolution

Here are the core elements of Search Engine Optimization explained by Search Engine Land.

The Periodic Table of SEO Success Factors

 

Now I believe that you know what exactly is SEO and you are ready get deep into the subject. Here I collected some of the best SEO resources from all over the web I am highly recommending you to follow all the guides and books to get master into Industry.

SEO GUIDES

Whether you’re looking to build your knowledge of the basics, master more intermediate material or get to the head of the advanced class, a wealth of online resources can help you graduate your SEO skills to the next level.

Search Engine Optimization Starter Guide – Google

Search Engine Land’s Guide To SEO – Search Engine Land

SEO: The Free Beginner’s Guide – Moz

The Advanced Guide to SEO – Quick Sprout

Search Engine Optimization (SEO) Best Practice Guide – Econsultancy

The Definitive Guide To Higher Rankings – WordPress SEO – Yoast

A Comprehensive Guide for Beginners – Kiss Metrics

7-Minute SEO Guide – Marketing Pilgrim

Learning SEO from the Experts – Hubspot

The Blogger’s Guide to SEO – by Aaron & Giovanna Wall – SEOBOOK

SEO Made Simple – Wordtracker

A Technical SEO Guide to Crawling, Indexing and Ranking – State of Search

How to learn SEO? – Distilled

What The Heck Is SEO? A Rebuttal

The above guides are the most recommended Guides to learn SEO. The greatest benefit is the creators of the above resources uniformly update the guides so we can always gain the maximum updated knowledge from the above resources.

Below is the fantastic presentation created by Hubspot on The History of SEO



Now it is the fact that you all get the complete knowledge of SEO and its all important components. Still I would love to share some ultimate guides for all the important elements of SEO. But before we again get into the SEO elements I know now may be thinking that how your website get rank high in search engines.

What it takes to be Top-Ranked?

An incredible amount of dedicated research and ongoing application is required in an SEO campaign, and even then over 200 ranking factors are employed by Google – many of which undergo tweaks or amendments on a daily basis. This means that knowledge must be continually updated and expertise regularly honed to adjust to a search landscape constantly altered by minor algorithm tweaks, new filter applications and new techniques devised by competitors, not to mention Google’s major updates. The main techniques can be broadly broken down into two separate disciplines that, when combined, will provide a comprehensive SEO strategy:

Major SEO Disciplines

  • On-Page Optimisation
  • Off-Page Optimisation

With the advent of Local Search, Social Media & Social Search and the impact these have on Google’s algorithm, SEO is now influenced by PPC, PR, Branding, Client Relations and of course Business Development and Strategic Partnerships. The integration of SEO within such broad complex disciplines requires an understanding on how to plug into the online conversations as well as provide a coherent business-wide message.

Important Search Engine Ranking Factors

Sites’ positions in Google search results are determined based on hundreds of factors designed to provide end-users with helpful, accurate search results. These factors are explained in more detail in the below references,

Facts about Google Search Ranking and Competition – Google

2013 Search Engine Ranking Factors – MOZ

Search Engine Success Factors – Search Engine Land

Google’s 200 Search Ranking Factors – Entrepreneur – Single Grain

 

Essential Elements of Successful SEO.

As now you also aware of all the most important factors which affects your search rankings. So it is perfect time to start understanding all the important elements of SEO and practicing them to generates those ranking factors for your website to rank higher on the Search Engines.

Here are the most trusted and recommended guides for all the major elements.

On-Page Optimization Guide

On-page optimization is aimed at making your website pleasing to the very discerning eyes of Google’s bots and spiders. They take in reams of information relating to quality content, in particular related keywords, as well as a host of other factors. It is vital to make their job as quick and easy as possible. Your website needs to be inviting and easy for them to navigate or they may simply jump ship to one of your competitors.

On-Page Factors – MOZ

First SEO Impressions and On-Page SEO – Ayima

A Step-by-Step Guide to Flawless On-Page SEO – Hubspot

How to Improve Your Site’s Search Engine Optimization – INC

On-page Optimization Guide – Smart Insights

SEO Best Practice: On-page Optimization – Econsultancy

9 Step On-Page Search Engine Optimization (SEO) Guide – Hubspot

The Ultimate Guide to On-Page Optimization – webdesignledger

 

Major On-Page SEO Elements

Search Engine Friendly Websites

Google-Friendly Sites – Google

The Basics of SEO Friendly Design and Development – MOZ

Site Architecture & Search Engine Success Factors – Search Engine Land

BACK TO BASICS: SEO-Friendly Web Development – Bruce Clay

Getting Site Architecture Right – SEOBook

6 Tips For Designing an SEO Friendly Website – 1stwebdesigner

21 Things SMBs Can Do To Make Google Love Their Website – Hostgator

 

Content Optimization

Content Creation Guide – Pardot

In-depth Guide To Content Creation - MOZ

The Advanced Guide to Content Marketing – Quick Sprout

A Guide to Killer Marketing Content – Hubspot

Content Marketing Strategy Guide - Smart Insights

A Guide to Marketing Genius: Content Marketing – Marketing Profs

 

Major OFF-Page SEO Elements

Google’s robot minions are a very demanding bunch. Not only do they want to see that you keep your house in good order they also want to see what company you keep and being a loner is no help at all. 

Links to your website from other websites helps make yours look important. However, it is important that you have good, respectable connections.

Linked websites’ reputations have a direct impact on your website in the eyes of Google’s army of bots and spiders. As in life the virtual world is about who you know.

Link Building

The Advanced Guide to Link Building – Quick Sprout

Link Building & Ranking In Search Engines – Search Engine Land

Noob Guide to Link Building – iAcquire

Link Building Guide – Ontolo

Growing Popularity and Links – MOZ

A Guide to Link building – Market Motive

Link Building A-Z Guide – Definitions & Terms – Search Engine Watch

100 Hand Picked Link Building Resources – Eric Ward

 

Social Media Optimization

What Is Social Media Marketing? – Search Engine Land

Social Media Marketing Guide – icontact

Getting Started With Social Media: A Resource Guide – Social Media Examiner

Social Media Marketing Beginner’s Guide – Marketing Pilgrim

The Ultimate Glossary: 120 Social Media Marketing Terms Explained – Hubspot

 

Congratulation

You’ve made it through the entire Search Engine Optimzation and it’s all components. Now you are ready to start optimizing your own site, implement the tricks you have just learned and improve your search results in the major search engines.

It’s hard to imagine a world without search engines. Even though they are only two decades old, search engines have given people superpowers with unlimited knowledge at their fingertips. And with this endless source of knowledge, many things in our lives have changed. So what will be the future of SEO. I have one great presentation on Slide Share created by Rand Fishkin. Which will inspire you a lot to take your SEO knowledge beyond the Search Engines.

The Future of SEO



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Raunaq Rayait is a chief marketing officer at Blurbpoint.com and co-founder of MarketingFunda. He helps companies to grow online with his out of the box marketing strategies with over decade of experience in the Internet Marketing his result driven strategies get admired world wide. Now with the vast experience and expertise Raunaq and his team has new goals in the mind to educate the website owners how they can make smart money while discovering the new marketing channels and strategies. If you believe that your business in not dominating its industry and you wish it to dominate. So it is the perfect time you should contact him... He can make the difference.

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