Website Analytics Services
Whether your site is a simple lead generation site or a shopping/ecommerce site, you need to understand how well your site is working to achieve your business goals. Unfortunately if you do not have a Web analytics service, it is very challenging to know how to improve your site to achieve your business goals.
MarketingFunda Analytics Program
We believe that every service should involve an implemented Analytics Program. To that end, we suggest that our clients implement our Analytics Program which allows us to improve tracking and produce comprehensive reports to better manage your projects. Our largest issue is that with a high-traffic Web site that involves SEO, PPC and Branding programs that we should extend the Return on Investment (ROI) analysis so that we can target effectively on keywords and themes that generate desired results.
A Web site analytic service can provide answers to business questions such as:
- What search engines are sending the traffic?
- What are the most important keywords?
- What is my ROI for PPC vs. search engine traffic?
- Which online marketing campaigns are leading to successful conversions?
Of course, there are many more things a Web analytics service can do. With a Web analytics service, you can track “actions or behaviors” on the Web site that are important to your business. For example, a Web analytics service can track the number of downloads for a white paper, the amount of visitors to a page, the browser used by your traffic. It can track the number of people that signed up for a newsletter, and much more.
Whether you’re looking for a complete analytics management package or simply better insight into your data coupled with an SEO audit, MarketingFunda’s data geeks can surely help. If your company is looking to glean actionable data from your web analytics feel free to contact us today.