Search Engine Optimization is a fast-changing industry, and to stay at the top of the results you need to stay on top of what’s going on.
Luckily there are plenty of people willing to lend a helping hand; you have just got to know where to find them. Whether you are a webmaster toiling away at the Google’s algorithmic coalface, or a marketer anticipating changes in the wider world of search, we’ve got the best SEO resources you’ll find anywhere on the web.
Today I am sharing resources that are useful for everyone in the SEO Industry. SEO Newbie, Mid-level SEO or SEO Consultant. I believe that everyone can benefit from the resources shared and the discussion happened (happening) over there.
Google Webmaster Central is a collection of tools and resources (including an official Google Webmaster Central Blog, a discussion area and help center) designed to help webmasters, marketers and others monitor their web sites on Google.
Matt Cutts joined Google as a Software Engineer in January 2000. Before Google, he was working on his Ph.D. in computer graphics at the University of North Carolina at Chapel Hill. He has an M.S. from UNC-Chapel Hill, and B.S. degrees in both mathematics and computer science from the University of Kentucky.
Matt wrote SafeSearch, which is Google’s family filter. In addition to his experience at Google, Matt held a top-secret clearance while working for the Department of Defense, and he’s also worked at a game engine company. He claims that Google is the most fun by far.
Matt talks about webmaster-related issues on his blog.
As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO.
Search Engine Land is a must read hub for news and information about search engine marketing, optimization and how search engines such as Google, Yahoo and Microsoft’s Bing work for searchers. Be sure to visit to keep up on everything related to search and search marketing!
The SEOBook blog occasionally offers some highly useful advice or new tactics, but recently, most of the commentary focuses on the shifting trends in the SEO industry, along with a healthy dose of engine and establishment-critical editorials. These are often quite instructive on their own, and I think more than a few have had substantive impact on changing the direction of players big and small.
HubSpot’s marketing blog – attracting over 1.4 million readers monthly – covers everything you need to know to master inbound marketing. So if you have exceptional blogging skills and would like to share your internet marketing expertise with a large audience of marketers and business owners HubSpot is the place for you.
Barry Schwartz has long maintained this bastion of recaps, roundups and highlights from search-related discussions and forums across the web. The topics are varied, but usually useful and interesting enough to warrant at least a daily browse or two.
Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines.
The Journal strikes a nice balance between tactical/strategic articles and industry coverage, and anything SELand misses is often here quite quickly. They also do some nice roundups of tools and resources, which I find useful from an analysis & competitive research perspective.
The SEO by the Sea blog keeps an eye on information directly from the search engines such as patent filings and whitepapers, to share some of the assumptions and processes behind how search engines work, how they rank web pages, and whether or not they might have some surprises for us in the future.
The best way to learn SEO is through hands-on experience and experimentation. There are a lot of smart people out there sharing killer content, but the best education you can get comes from seeing for yourself. Get your feet wet.