We’ve been hearing this cliche again and again on our blog, but it’s one of those events that gives us the right all the time. This is true even for videos. The content of your video will ultimately be the deciding factor when it comes to popularity, effectiveness, impact on your marketing campaign be video and video sharing. Nobody wants to see a video that is not interesting, informative and a waste of time.
So what makes some viral videos, while others are totally ignored?
The answer lies in the content of your video. And also, the manner in which it is presented. Some of the video content ideas that are sure to be beaten with viewers are:
Make Your Mind – What Type Of Video You Want To Create
Usefulness – If your videos offer solutions to some of the common problems faced by your target market or advice on some of the common pain areas, it is sure to get shared across their networks. To find ideas regarding the content, go through some of the frequently asked questions about your products/services and try to answer them through your videos. Social media networks are slowly becoming platforms to help people out with common problems and people love to share ideas and solutions that they think will help others. Make use of this fact and offer valuable information in a different way.
Funny – Funny videos tend to go viral easily because people need a respite from their stressful lives. Try to incorporate your business messages with a little humor and see it appeal to your audience. However, simply adding humor for the sake of making funny videos is not the way to go about it. It should be genuinely funny.
Interviews – Get your industry experts or thought leaders to comment on or offer solutions on common problems faced by your target market. Not only will their popularity add to the appeal of your videos but they will also help it share across their networks which will ct as a ready target market for you.
Controversy – The easiest way to capture eyeballs and viewer interest is by going against the established norms and saying something controversial. But make sure not to make a fool of yourself by saying something you know not to be true. You need to make sure that you can support your statements with reasoning or facts otherwise your marketing strategy might backfire.
Set Your Video Goals
Creating video is a lot of fun, but as with any marketing project, it’s important to set goals for the video you produce. What do you want to achieve from your video?
Suggested Goals :
1. Increase “ direct traffic ” to your company’s website
2. Grow your YouTube Channel’s subscribers
3. Grow your blog RSS subscribers
4. Build inbound links into your website
5. Develop company personality and brand
6. Recruit new employees or build company culture
7. Increase brand awareness (search traffic for your company name)