Linkedin Marketing

Linkedin Marketing Guide To Boost Your Business Bottom Line

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While Social Media is definitely the hot topic of conversation this year, most of the tools focus on consumer centric business, and improving communication. If you provide B2B consulting, services or products, your options for social media are fairly limited, let’s be honest you probably won’t find many fans for your Facebook Oil and natural gas page . For these types of businesses, LinkedIn is a much better alternative.

What is LinkedIn ?

LinkedIn is a social network with over 225 million users that enables you to make better use of your professional network and help the people you trust in return. It’s no secret that LinkedIn is a great place to network professionally, post and find jobs, and answer questions and build thought leadership. It is probably the most obvious way to identify influential individuals at specific organizations. A search for your target business or title on LinkedIn will identify people you may already be connected with, either directly or through your connections. LinkedIn is a great tool to leverage your existing contacts to connect with people and find potential customers online.

In the last year, LinkedIn has made a lot of exciting changes to their platform for both professional profiles and company pages. LinkedIn is a great network for businesses looking to increase traffic and leads, as well as individuals looking to market their expertise for new career opportunities. In this post, we’re going to look at everything you need to have a successful LinkedIn experience.

Setting Up Your Professional Profile

Setting up a LinkedIn Profile is free and quick . You will receive a confirmation email to activate your profile and then you are set to expand your network.

How to set up a LinkedIn professional profile

10 Tips To A More Professional LinkedIn Profile

LinkedIn Profile Extreme Makeover

Win new clients by optimizing your LinkedIn profile keywords

LinkedIn Recommendations: Five Ways to Make The Most of Them

6 Ways to Spring Clean Your LinkedIn Profile

LinkedIn Public Profile – Overview and Settings


Expand your Network on LinkedIn

Connect with people with whom you have worked or done business, or generally people with similar interests or work in your industry. Invite thought leaders in your industry to connect so that you might establish a relationship with them and, eventually, gain access to their network.

How to Network on LinkedIn

How to build a powerful business presence on LinkedIn

Building Your Network: 3 Things to Do Everyday

5 Strategies for Growing your Linkedin Network

7 Tips For Building a ‘Power Network’ on LinkedIn

3 Easy Ways to Strengthen Your LinkedIn Network

How to Make Great Connections on LinkedIn


Creating a Linkedin Group

LinkedIn groups give you a great opportunity to reach and engage potential customers online. However, t here are still a lot of industries or groups of professionals not yet represented in LinkedIn groups. If no one has created a group for your industry, go create one

How do I create a group?

Create and manage your own community on LinkedIn

Linkedin Leveraging: How to Tap Groups for Traffic, Leads & Sales

7 Ways to Create an Awesome LinkedIn Group

5 Tips for Creating, Promoting and Managing a LinkedIn Group

Top 10 Reasons To Start A LinkedIn Group

Creating and Managing Groups in LinkedIn

How to Make Sales Relationships in LinkedIn Groups

How to Build a 500K+ Member LinkedIn Group

How to gain traffic and exposure using LinkedIn Groups

5 B2B Content Marketing Tips for Boosting Your LinkedIn Group

How LinkedIn Groups can Explode your Blog Traffic


LinkedIn for Lead Generation

You can and should use LinkedIn to keep in touch with colleagues and contacts, but LinkedIn’ s value doesn’t end there . It can also be used as a way to generate new leads for your business . The goal of all this is simple: to engage an audience and build a network. Do this by demonstrating your expertise and thought leadership . Don’t sell your services, but feel free to drive people to relevant and valuable content on your website or blog.

How to Generate Leads Using Linkedin

A Guide to Generating Leads on LinkedIn

Optimising your LinkedIn presence for lead generation

Why should you use Linkedin for B2B Lead Generation

Expert Tips for Optimizing LinkedIn for Lead Generation

Using LinkedIn for Lead Generation: 6 Lessons

5 Ways You Can Use LinkedIn as a Lead Generation Tool

LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter


Using LinkedIn Applications

Like Facebook, LinkedIn offers valuable applications too . The applications below will help you to promote your content and your brand.

How LinkedIn Apps Can Promote Your Business

11 LinkedIn Marketing Gems You’re Missing Out On

12 LinkedIn Applications To Market Your Business

LINKEDIN: How To Enhance Your Profile with Applications

5 LinkedIn Apps For Power Networking


Share your Favorite Guide

Yes, there are endless things to know about Linkedin. So if you really want to know almost everything, you may have to practice a lot and also need to discover other outstanding resources on the web.

If you got your own favorite Linkedin resources? Link them up for us all in the comments! Smile

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