While Social Media is definitely the hot topic of conversation this year, most of the tools focus on consumer centric business, and improving communication. If you provide B2B consulting, services or products, your options for social media are fairly limited, let’s be honest you probably won’t find many fans for your Facebook Oil and natural gas page . For these types of businesses, LinkedIn is a much better alternative.
What is LinkedIn ?
LinkedIn is a social network with over 225 million users that enables you to make better use of your professional network and help the people you trust in return. It’s no secret that LinkedIn is a great place to network professionally, post and find jobs, and answer questions and build thought leadership. It is probably the most obvious way to identify influential individuals at specific organizations. A search for your target business or title on LinkedIn will identify people you may already be connected with, either directly or through your connections. LinkedIn is a great tool to leverage your existing contacts to connect with people and find potential customers online.
In the last year, LinkedIn has made a lot of exciting changes to their platform for both professional profiles and company pages. LinkedIn is a great network for businesses looking to increase traffic and leads, as well as individuals looking to market their expertise for new career opportunities. In this post, we’re going to look at everything you need to have a successful LinkedIn experience.
Setting Up Your Professional Profile
Setting up a LinkedIn Profile is free and quick . You will receive a confirmation email to activate your profile and then you are set to expand your network.
Expand your Network on LinkedIn
Connect with people with whom you have worked or done business, or generally people with similar interests or work in your industry. Invite thought leaders in your industry to connect so that you might establish a relationship with them and, eventually, gain access to their network.
Creating a Linkedin Group
LinkedIn groups give you a great opportunity to reach and engage potential customers online. However, t here are still a lot of industries or groups of professionals not yet represented in LinkedIn groups. If no one has created a group for your industry, go create one
LinkedIn for Lead Generation
You can and should use LinkedIn to keep in touch with colleagues and contacts, but LinkedIn’ s value doesn’t end there . It can also be used as a way to generate new leads for your business . The goal of all this is simple: to engage an audience and build a network. Do this by demonstrating your expertise and thought leadership . Don’t sell your services, but feel free to drive people to relevant and valuable content on your website or blog.
Using LinkedIn Applications
Like Facebook, LinkedIn offers valuable applications too . The applications below will help you to promote your content and your brand.
Share your Favorite Guide
Yes, there are endless things to know about Linkedin. So if you really want to know almost everything, you may have to practice a lot and also need to discover other outstanding resources on the web.
If you got your own favorite Linkedin resources? Link them up for us all in the comments!