WHAT IS KEYWORDS?
A keyword is one word or phrase that a person uses to gather information about a subject online. individuals can type keywords in major search engines like Google and Bing and social media sites like Facebook, Twitter, Google+ and LinkedIn.
Why Build Keywords?
More and more consumers are encountering the online businesses through keyword search. you can take advantage of this habit of consumers through optimization of your website and social media profiles around the keywords that are relevant to your business and that consumers are using to find online.
This will increase your chances of being found by people searching with those keywords, that encourage greater and better quality of traffic to your business website.
Although it is hard to know exactly which keywords will be most significant to get people to find your business, there are ways to determine the popularity and competitiveness of certain keywords. You may also try and analyze the effectiveness of the various keywords are in attracting visitors to your site.
As a business owner professional, you must make sure that the relevant people are encountering your online business. In this section, you will learn how to define keywords to maximize their potential for attracting relevant traffic from search engines.
Keyword research is a continual process which should be closely monitored. It gives valuable insight into industry trends and product demand. Keyword research can helping you grow your organic traffic and save the expenditure of money on pay per click campaigns (PPC) like Google Adwords.
How to create a Keyword Strategy?
Create a List of Keywords relevant to your business and ask yourself.
Is the keyword relevant to your website’s content?
Will searchers find what they are looking on your site when they search using these keywords?
Will they be happy with what they find?
Will this traffic result in financial rewards or other organizational goals?
If the answer to all of these questions is a clear “Yes!”, proceed…
Understand which websites for your keyword already rank this will gives valuable insight into the competency, as well as how hard it will be to rank for the term given. Are there any search ads running along the top and right of the organic results? Usually, many search ads means a high value keyword and search multiple ads above the organic results often means a highly profitable keyword and directly conversion susceptible.
Choose keywords based on difficulty And Relevance
The keywords that you select should rely on the difficulty and importance. Certain most general words, such as “marketing” or “business” are highly competitive so it is hard to rank well for them in the search engines. Whether you are a small and medium business, you must choose less competitive keywords, more particularly related to your business (those are commonly known as long tail keywords). the higher the amount of searches on a keyword, the more competitive it is.
There are a number of different tools you can use to determine the competitiveness of a specific keyword, as well as suggest and help you brainstorm new keyword ideas.
From research sources like these listed here:
- Google Adwords’ Keyword Tool
- Google Insights for Search
- Google Trends Keyword Demand Prediction
- Microsoft Advertising Intelligence
- Wordtracker’s Free Basic Keyword Demand
Keyword Tool Google AdWords is a common baseline extent for SEO keyword research. It not just provides suggested keywords and estimated search volume, but also predicts the cost of the implementation of campaigns to pay for these terms. Determining the volume for a specific keyword, make sure to configure the match type to [exact] and search local searches monthly. Remember that these represent total searches. Depending on your level and the percentage of clicks, the actual number of visitors to accomplish for these keywords are usually much smaller.
Another important factor is picking keywords its significance for your business. Whereas some obscure terms might be easy to rank for, you may not be relevant to your business.
You should find an equilibrium between relevance and difficulty. Choose keywords that match your business too. Note that these words do not have to be perfect at first. You can try different ones to see which works best for you.
Design and optimize your website around your keywords
Now that you’ve chosen your keywords, you should incorporate them into your website. optimize your website to include mentions of these words in key places. for instance, the images you use, especially those on the home page, should include alt text that reflects your keyword strategy.