Facebook Marketing Strategy

50 Best Facebook Marketing Resources That Will Keep You Updated

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A few years ago, many of us were skeptical about how Facebook was going to get marketers to spend a significant amount of time and money on their platform, which is clearly not the case these days. One thing I’m sure of now is that Facebook advertising is here to stay.

There will never be a shortage of Facebook marketing advice, but when it comes from the social network itself, it merits paying attention to.

Businesses are constantly looking for new ways to spice up their Facebook page, create engaging content, and impress their fans, but what’s surprising is how many don’t know about the pool of resources Facebook offers to explain and illustrate how marketers can make the most of their Facebook presence.

Here are helpful marketing resources from Facebook.

About Facebook

Helpful Facebook Destinations

Facebook Blogs

Facebook Stats

Facebook

The Facebook Blog (official blog)

Press Room

Marketing Solutions

Inside Facebook

Advertising & Sponsored Stories

Facebook Studio

All Facebook (Unofficial blog)

Create Facebook Ads

Facebook Pages

Developer & Platform Resources

Guide to Facebook Ads

Facebook Platform

General Resources

Success Stories

Facebook Live

Examples of Site Integrations

External Ad Policy guidelines

Pages

Facebook Platform Page

Help Center for Ads

Create a Page

 Developer Blog

General Legal and Permissions

Pages Best Practices

Facebook Application Directory

Facebook Brand Permissions

Most Popular Facebook Pages

Social Plugins

Promotions Guidelines

Vertical Directory of Pages

Graph API

Statement of Rights and Responsibilities

Alphabetical Directory of Pages

Open Graph

Copyright Infringement

FAQ for Facebook Pages

Authentication

Local

Reporting IP Infringement on Pages

Post Purchase Sharing

 Places Information

Recommended Facebook Providers

Facebook Credits

Facebook Places Help Center

Preferred Developer Program

SDKs and Tools

 Developer & Platform Resources

Ads API Tool Providers

Developer Roadmap

Permissions

 

Live Status of Platform

Developer’s Policy Wiki

 

 Developer Discussion Forum

 

Yes, there are endless things to know about Facebook. So if you really want to know almost everything, you may have to read my all blogs. And even that doesn’t cover it all.

If Got your own favorite Facebook resources? Link them up for us all in the comments! Smile

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Top Facebook Marketing Tips and Best Practices You Must Know

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Facebook allows marketers to keep in touch with people all day if they are on their computers or mobile devices, at home or at work, watching television or to go shopping with friends. This enables businesses to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing – word of mouth.

Connecting with people is just the beginning. In the pages that follow, you will find the best practices to achieve their business objectives Facebook.

If you are new to FaceBook Marketing. I personally suggest you to visit my below posts. This will help you a lot to improve your skills and expertise with Facebook Marketing.

How To Start Facebook Marketing Campaign For Your Business

How to Set up Business Oriented Facebook Profile

4 Easy Steps to Optimize Facebook Page to Boost your Social Media Presence

And those who really have good experience into the Industry and want to enhance their knowledge and understanding should continue reading the post.

3 Main Pillars of Facebook Marketing  Structure

Build

The first step is building its presence with a Facebook page. Pages allow you to create an identity for your business in the social graph – the map of connections between people and the things they care about. If you have physical stores, link your page with a place.

You can use Social Plugins, the Graph API and Facebook applications to create social experiences involving your products and online properties that are attractive and personalized.

Engage

The establishment of these points of contact Facebook allows you to start building your fan base and commitment to its customers. Facebook Like ads are the fastest way to acquire fans. Publication and engage in conversations with your fans will deepen relationships and gain valuable information.

Amplify

Whenever a person interacts with your business, that action is published in the News Feed, creating word of mouth. These organic stories are very effective in getting others to participate and take action, and can be shared with a much larger number of potential and current customers by using Facebook Ads and Sponsored Stories. Facebook Ads include the names of the friends that have been connected to your business. Sponsored Stories allow you to increase the distribution of news feeds of your business.

Together, these tools give the effectiveness of earned media, the scale and predictability of the means of payment. Each campaign will have a lasting impact runs through the relationships you build along the way. This new word of mouth and research has shown that it is twice as effective in driving the results.

5 Awesome Facebook Tips

Build a strategy that is social by design

  • Everything you do should be social, not added at the end of a campaign or done on the side.
  • Facebook must be integrated with broader marketing efforts and part of how to achieve your business goals.

Create an authentic brand speech

  • People on Facebook are clear and open about what they are – be the same, providing direct information about your business
  • Facebook is a great place to bring your brand personality to life through authentic and consistent speech.

Make it interactive

  • People spend time on Facebook to communicate and share with others, so always engage in two-way conversations
  • Think about the brand that are inherently social and create content that people will be excited to pass along

Nurture your relationships

  • As in the real world, building relationships with people on Facebook takes time and requires a long-term investment
  • Maintain the contents fresh and easy to consume, use ads to keep in touch, and reward people for their loyalty through offers and promotions.

Keep on learning

  • Facebook allows you to get feedback from people in real time, giving you the ability to repeat and improve.
  • Use reporting tools to learn about your fans and content and products they find most interesting

Best Practice for Your Facebook Goals

Product Development and Innovation

Facebook allows you to learn about your target audience and to understand their interests and friends. For this reason, this can be used to generate new product ideas and innovations. Facebook tools allow you to create totally new experiences of social product as an online store that lists only the favorites for your friends that you can access from your News Feed. You can also create your Facebook community to help crowd source its next product idea.

Steps for product development and innovation

STEP 1 – Make a creative campaign to request the opinion of your new product
  • Run a contest or event to gather input on Facebook by building an application to gather submissions.
  • Have the community vote and provide incentives for participation.
STEP 2 – Drive awareness of and participation in the campaign by promoting it across your marketing channels
  • Run a Facebook Ads campaign that includes Sponsored Stories for App Used.
  • Promote the campaign in your other marketing channels such as TV, email, print or on your website.
STEP 3 – Identify and refine your target audience with Campaign Reporting and Page Insights
  • Optimize your Facebook campaigns by testing which audiences are more responsive to different creative
  • Use this information to direct future marketing efforts
STEP 4 – Build a social product experience by using the Graph API and Social Plugins
  • Enable people to like individual products and content across the web with the Graph API
  • Use Social Plugins like the Activity Feed, Recommendations, Comments and Live Stream to make experiences off of Facebook social
STEP 5 – Be present and active on your Facebook Page throughout the product development cycle
  • Use publishing and Facebook Questions to get feedback, iterate and generate future product and marketing ideas

Generate Awareness

Once you have created a Facebook Page that allows your unique brand to shine, it is time to generate awareness of your Page, latest product, or current marketing effort. To do this, you can leverage Facebook’s tremendous reach and targeting capabilities with Facebook Ads and Sponsored Stories. These products offer the benefits of earned at the scale and predictability of paid. That’s because they are shown with stories about friends who have already engaged with your business on Facebook. This is the new word of mouth and it’s twice as effective at driving awareness.

Steps to Generate Awareness

STEP 1 – Create a Facebook Ads campaign that encourages people to take an action that will be seen by their friends
  • Keep ad destinations on Facebook
  • Encourage liking to build connections and make future campaigns more effective
  • Keep text simple, highlight special offers, tell users what to expect, have a strong call to action
STEP 2 – Integrate Social Plugins and the Graph API, such as the Like Button, into your website and mobile experiences
  •  This allows the actions people take off of Facebook to show up in the News Feed and be amplified through Sponsored Stories
STEP 3 – Post interesting content with clear calls to action that encourage interaction and sharing
  • Applications on Facebook can be used to build viral awareness campaigns
  • Promote launches or promotions with Deals or Events on Facebook
STEP 4 – Run Sponsored Stories to promote people’s actions from the News Feed to the right column of their friends’ screen
  • Sponsored Stories for App Used allow you to amplify every time someone interacts with your app
  • Sponsored Stories for Page Posts can be used to ensure your fans see your posts
STEP 5 – Use Facebook’s unique reach and targeting capabilities to optimize and iterate on your campaigns
  • Try different targeting techniques: Likes and Interests, Friends of Connections and standard demographic
  • To maximize message recall, test different creative for each target group

Drive preference and differentiation

Facebook is a great place to build preference and differentiation for your brand over competitors. On Facebook, people discover your brand through trusted referrals from their friends. Then drive preference by interacting with and rewarding your fans. Think of your Facebook Page as a key touch point that you can leverage to bring your brand to life for your customers in real time.

Steps to drive preference and differentiation

STEP 1 – Understand what people currently think of your business and why they think it is unique and relevant
  • Listen to what people are saying about your business on your Page and use Questions to survey them.
  • Use Page Insights to understand what they are interested in.
  • Define the gap between your current perception and your brand’s desired perception or point of differentiation
STEP 3 – Launch an integrated brand-building campaign to drive preference and differentiation
  • Create a campaign that supports your desired perception across your typical channels (TV, print, radio, Facebook, etc.)
  • Create Facebook Ads and Sponsored Stories with Friends of Connections targeting to show people how their friends have already interacted with your brand
STEP 4 – Think about how to integrate Facebook into your products, website or mobile apps to make them more personal and unique
  • Use the Graph API to enable people to shop based on what their friends like
  • Use Social Plugins to create a social experience for people engaging with your brands
  • Use Apps on Facebook to bring your brand to life on your Page
STEP 5 – Check in with your customers to understand what is resonating and whether you have been successful
  • Monitor your Wall and use Page Insights to see what’s working
  • Run a Nielsen Brand Effects study to ask questions or run polls to understand how perceptions changed post-campaign
  • Use your own brand tracking measurement tools

Increase traffic and sales

Facebook turns purchasing into a social decision by enabling people to show what they like and have purchased, both online and in the physical world. On Facebook, you can create viral promotional events, publicize offers or run Deals. Every time someone RSVPs, clicks, or checks-in, that action gets shared with all of their friends. This combination of word of mouth and your ability to deepen engagement with your customers at the point of purchase (either on your website or in store) is incredibly powerful at driving traffic and sales.

Steps to increase traffic and sales

STEP 1 – Decide on a sales goal and the promotional activities that will help you get there.
  • The right marketing mix will help you satisfy your customers’ needs, increase sales, improve your results and increase your ability to reach multiple customers within your target market.
STEP 2 – Run a creative campaign to share that promotion through Facebook Ads and Page publishing
  • Consider using an application or exclusive tab to create a promotion that requires people to like your Page or share the content
  • Use Sponsored Stories to ensure the friends of someone who interacts with your campaign, see that action
STEP 3 – Create a social experience at the point of purchase
  • Use the Graph API to allow people to like specific products
  • Integrate post purchase sharing so that once a user has checked out, they have the option to publish to their Wall
  • Create Deals to drive people in store and have them check in so the action gets published back to their friends
STEP 4 – Drive people to point of purchase online
  • Use Facebook Ads with offers that take people to the point of purchase – be transparent that clicking the ad will take you off Facebook
  • Every time someone likes a product on your website, boost the story with Sponsored Stories for Domains
STEP 5 – Drive people to point of purchase off-line
  • Make sure your Page is connected to a geographic Place
  • Use Deals and Premium Event Ads to drive people in store
  • Run Sponsored Stories for Place Check-ins to amplify word of mouth

Build loyalty and deepen relationships

Facebook is fundamentally about relationships. The people who like your Page are saying that they want a relationship with you. This connection allows you to build and deepen relationships with your most loyal customers and allows them to spread the word about your brand to their friends. Because of the information people share about themselves on Facebook, you can create highly custom and personalized experiences to drive engagement and loyalty over time.

Steps to build loyalty and deepen relationships

STEP 1 – Remind people that you are on Facebook and there to communicate with them
  • Promote your Facebook Page in offline marketing collateral
  • Integrate Facebook into your website with Graph API to make sure your customers are part of your Facebook community
  • Use Facebook Ads and Sponsored Stories to stay top of mind
STEP 2 – Develop an authentic personality and voice
  • Create a publishing calendar
  • Post stories that people care about, ask questions and encourage participation
  • Publish in the early morning or late evening
STEP 3 – Ask questions, listen and be responsive, take part in a two-way conversation
  • Use Facebook Questions to drive engagement and learn
  • Appoint someone on your team to monitor your Page daily and interact with people in an authentic way
STEP 4 – Let your fans know they are special and reward them for their relationship
  • Thank them for their engagement
  • Run Deals and special promotions to your Facebook community
  • Provide them with exclusive information, updates, and events

Amplify recommendation and word of mouth

Everything you do on Facebook is viral because all actions are published into the News Feed and are lasting. People expect to discover things on Facebook through their friends. Rather than thinking of driving recommendation as an independent objective, sharing should be built into all of your Facebook activities and campaigns. Here are some of the Facebook tools that help amplify word of mouth and recommendation.

Steps to Amplify recommendation and word of mouth

STEP 1 – Encourage people to like your Page
  • This opens the communication channels between you and your customers
  • It also creates an association between your brand and that individual
STEP 2 – Create great content that encourages sharing and keep it fresh
  • Post video content to stimulate sharing
  • Use a publishing calendar that includes exciting product announcements and promotions
  • Be active in two-way conversations
STEP 3 – Integrate Social Plugins and the Graph API with the Like Button on all of your online properties and at any point of purchase
  • This creates more opportunities for actions that will be published into the News Feed and content that can be used in Sponsored Stories
STEP 4 – Use Facebook Ads and Sponsored Stories to create word of mouth at scale
  • These products allow you to show your brand’s message to your target audience with stories about their friends who have already engaged with your business
STEP 5 – Learn and iterate
  • Use Page Insights to determine the content people are most excited about engaging with and sharing
  • Use Campaign Reporting to determine what type of creative and targeting gives you the best results

Gain insights

Facebook allows you to learn about your customers both by observing their actions and by engaging with them directly. It is a great place to learn who your customers are and what they think about you. Facebook makes it easy to incorporate your customers into your product development cycle and marketing campaigns and iterate quickly. You can do all of this in real-time, globally. When used actively, these insights can help improve your business by helping you stay aligned with the people you serve.

Steps to Gain Insights

STEP 1 – Use Campaign Reports for your advertising campaigns and Sponsored Stories
  • By testing different targeting options, you can learn more about your audience
STEP 2 – Learn from Page Insights
  • See the demographic breakdown of who is interacting with your Page and what they are interested in.
STEP 3 – Learn from the two- way conversations that occur on your Page
  • Watch, listen and respond when you use Facebook Questions, Apps on Facebook or publish
STEP 4 – Learn by integrating Facebook login and API with your online measurement tools
  • Track individual behavior, engagement and purchasing
STEP 5 – Use advanced campaign metrics

When you run large advertising campaigns, use Nielsen Brand Effects studies to track the effectiveness of your campaign on brand building objectives

Hope the above information helped you a lot to learn many new things and provided you a great knowledge to understand the optimize Facebook for greater marketing purpose. I am thankful to Facebook to share such a great knowledge to us.

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4 Easy Steps to Optimize Facebook Page to Boost your Social Media Presence

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Your business is to its customers. Build relationships with them, reach new people and boost sales with Facebook.

More than a billion people who like and comment an average of 3.2 billion times a day. When you have a strong presence on Facebook, your business is part of these discussions and have access to the most powerful form of marketing word-of-mouth – recommendations from friends.

Four steps to successful business on Facebook

Your page is the central place to grow your business, build your brand and develop relationships with your customers.

Create a Facebook Page

  • It is free to set up a page and only takes a few minutes to start.
  • Select a category and a page name that your business represents.
  • Choose a logo or another image that people associate with your business to use as a profile picture.
  • Write a sentence about your business that people understand what you do.
  • Set up an memorable web address for your page that can be used in marketing material to promote your presence on Facebook.
  • Pick a cover photo that represents your brand and displays your product or service. It is the first thing people see when they visit your page.

Facebook.com

Other Important Details

  • See views, edit the content of your page, keeping track of new activity and respond to personal messages from your admin panel.
  • Click the Edit Page button in the admin panel and select Info Update to add other details about your business.

 

You’re ready to create your first post

You can create different types of messages in your page including updates, photos, videos and questions. People who like your page will see some updates in your news feed.

The power of Facebook News Feed: 

  • Your page is where you create the messages that are shown on the News Feed, the center of the attraction of Facebook
  • News Feed is where people spend their time on Facebook – in fact, 40% of their time
  • It’s where people share the most important parts of their lives and where companies can engage in conversation

Successful posts are:

  • Short: Posts between 100 and 250 characters get about 60% more likes, comments and shares
  • Visual: Photo albums, pictures and videos get 180%, 120%, and 100% more engagement respectively
  • Optimised: Page Insights help you learn things such as what times people engage most with your content so you can post during those hours.

Invite people you know to like your Page

You probably have a community of friends, family, customers and employees who care about your business. Invite them to like your page.

Things to Do:

  • Explore the options under the Build Audience button on your admin panel. Be sure to invite your Facebook friends to like your Page.
  • Click on ‘Invite Email Contacts’ to upload your email list and send a message asking people to like your Page.
  • Promote your Page web address on shop signs, business cards, receipts, emails, chalkboards and other marketing material.

Connect With People

Now that you have a page, it’s time to reach your customers and prospects. Connect with the people who are the right fit for your business with Facebook Ads.

Create Facebook Adverts

Facebook Ads are paid messages from companies and may include the social context of friends. Those who like your page spend an average of 2 times more like a customer than people who are not connected to you on Facebook. Learn how to reach the right people with ads.

Set up your first advert

Choose the Page you want to promote and under ‘What would you like to do?’ you can:

  • Get More Page Likes: Reach people who are not connected to your page or site. You will be asked to design your ad including title, body text and image
  • Promote Page Posts: Promote a specific position, offering greater scope and increase your chances of placement in the News Feed
  • Receive new users: Get more facilities for applications Facebook application. Your ad will be shown to people who are likely to install the application.
  • Increase Attendance: Increase Facebook event responses. Your ad will be shown to the people most likely to join your event.
  • Advanced Options: See all creative and bidding options in one place. You can toggle your bidding options between CPM and CPC

Reach the right audience

  • Have an idea of the ideal customer you want to target. After choosing your ads and Sponsored Stories, you will be able to choose the specific audience for your ad.
  • The estimated audience size indicates the total number of people your ad will have the opportunity to reach if your bid and budget are high enough.
  • Location, age and sex let you choose the basic demographic characteristics of the audience you want to reach.

Campaign, pricing and scheduling

  • Name of your campaign, select your budget and set the schedule for your campaign
  • Unless you’ve chosen Advanced Options in the goals section, you’ll pay for impressions (CPM)
  • These impressions will be optimized so your advert shows to the people most likely to help you reach your goal.
  • You will never pay more than your budget, and you’ll never pay more than the actual cost to reach the people who are more likely to help you achieve your goal

Test Multiple Adverts

Implementation of several versions of ads can help you determine what your target audience will respond to best.

  • Get tested and control: Use an original version of the advert as a control to check the changes against
  • Change one part at a time: This will assist you see clearly that the change affects the performance of your ad
  • Create multiple versions of your ads: Replicating an ad by clicking “Create a similar advert ‘to look a specific ad in Manage Ads

When multiple ads are running on a campaign, Facebook automatically assign more than your daily budget to higher performing ads so it’s important to put your ads in different campaigns when testing.

Measure your advert performance

  • Actions: Facebook focus on actions that will help you achieving the objectives of the advertising campaign. These may include Likes page, advertisement, Engagement page, install the app, App Engagement, install the mobile application, Clicks link (for ads offsite) Submit claims, responses and Conversions events.
  • Reports: in-depth performance and demographic information to understand how their campaigns are doing over time. Run reports to optimize news feed ads shown in News.
  • Ad Reporting level: The price and supply of each ad or sponsored story, previews of ads, total spent, the calculation of the “cost per action” for each advertisement, information about the action, the size and audience participation , and a summary of its targeting and performance to help you monitor the success of your ads.
  • Response Graph: performance monitoring of your campaign clicks, CTR, impressions and actions in time, to see what changes are needed to keep your messaging cool.

Engage Your Audience

By posting content and have conversations on your page, you are building loyalty and creating opportunities to generate sales. Learn how to create content that will keep your audience interested.

Publish quality content regularly

When people like your page, they say they care about your business and delight to know what is happening. Submitting relevant content is the most important thing you can do to keep them interested.

How to write quality posts

  • Ensure that your posts are relevant to your audience and business.
  • Be brief, friendly, conversational.
  • Share photos and videos, as they tend to be more attractive
  • Ask questions or seek input
  • Give access to the exclusive information and special offers
  • Be appropriate by posting about current events, holidays and news

Tips about managing your posts

Organize your posts

Helping people to identify the most important content into your page:

  • Pin: Make your valuable post more important to stay on top of the page for 7 days
  • Star: Highlight important stories making them larger and more visible
  • Hide: Hide messages that are no longer relevant or are not as important

Schedule your posts

Manage your time preparing messages in advance and schedule when to display on the page.

From your Page’s sharing tool:

  • Click the clock icon in the lower-left of the sharing tool.
  • Choose the future year, month, day, hour and minute when you’d want your post to appear.
  • Click Schedule.

Post at least 1 to 2 times per week so you stay top-of-mind and relevant to the people who like your Page.

Promote your post to reach more people in news feed

Promoting your post is an easy way to reach more of the people who like your page and your friends in your news feed on desktop and mobile. Promote a post just blows more than it would appear on news channels of your audience.

Increase the likelihood that people will:

  • See your message in their news feed
  • Become aware of your business
  • Respond to your offer or sales promotion

Check your Page Insights to see what’s working

Page Insights includes information such as which posts are working together with an overview of what is connected to your business. Check their views regularly to understand what is working for you on Facebook. Insights page are available once 30 people like your page. Invite people you know to like your page if you have 30 likes.

Insights Tabs

  • Likes: Who likes your Page and how they found you.
  • Reach: The demographic information and the number of unique people who have viewed the contents on the page.
  • Talking about this: The only people who have created a story about your website including posts on your timeline page, likes, comments or shares your posts

Performance Measurements: The size and audience participation.

Performance graph: As each position has influenced the number of people who talk about your page and its scope.

Page post insights: Analytics on each of your Page posts.

 

Best Practice: Reply to your audience

Continue to engage: In order to encourage people to develop a relationship with your page and continue to engage them, make sure to respond to comments and private messages.

Address specific people: If many people have commented on a post, to deal with a specific person, you can tag your answer by typing @ before their name.

Keep track of messages: When people send you a private message, you will see a notification to this effect in your admin panel. Keep track of new messages and respond to them to let customers know that you are listening.

Influence Friends of Fans

When people interact with your page, their friends can see it in their News Feed as a story. Extend your audience by promoting stories of people involved in your page.

Encourage people to interact with your business

Word of mouth is the strongest form of advertising. When a person interacts with your business on Facebook, create a story. People can see when their friends support your business liking your page or connect with, and that may influence their purchasing decisions.

  • Encourage people to sign up for your business with a sign in your shop, or offering a special discount for people who check in.
  • Create events into your page and invite people to join them.
  • Ask questions and create post encouraging participation.
  • Share exclusive information and deals that people may want to pass on to their friends.

Expand your reach to friends of fans

Sponsored Stories are messages coming from friends about them working with your company. As a business, you can pay to promote these stories so there is a better chance of people see these interactions. Sponsored Stories can be displayed in the news feed on the desktop and mobile, and in the right column of Facebook.

Best Practice: Sponsored Stories work best for pages that have been liked by at least 100 people. There yet? Create an ad to build your audience and continue to publish interesting content.

Measure your performance

It is important to monitor how their sponsored stories are doing so you can make the necessary adjustments to achieve their goals. Insights page are the analysis of the page, but they will help you understand your audience and content that match. Ads Manager has information about the performance of your ad so you can learn the best ways to reach your target customers.

Page Insights Dos

  • Watch the messages are the most common and talked. Sponsor these messages to further encourage participation.
  • See where your likes come to understand how many people clicked Like on an ad or sponsored story pointing to your page.

Ads Manager Dos

  • Check the statistics of your advertising goals and cost of your ad for each action to see what you are getting for your investment ad or sponsored story. If the cost per share increases, consider changing the content to encourage more people to take action and improve performance.
  • Review the summary of the graphic campaign to see how the key actions are a time trend. Analyzed at the ad to see which of your ads are generating their key actions and continuing improvement in the best performing ads.
  • Observe your campaign reaches the report online ad manager. If you are not reaching enough people, expand your selection criteria.

Hopefully you’ve read all the four steps to build the successful Facebook Page and have a list of things to try. Take your time and try different approaches to see what works best for you. I would love to give special thanks to Facebook for Business for the Information.

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How to Set up Business Oriented Facebook Profile

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Your personal profile is plugged into your business page and it is essential in making the first page of the business. Your personal profile is different from a business page because it can be established privacy settings to make specific posts, photos, etc.. Your personal profile is where you can communicate with your friends.

How are Pages different from personal timelines?

Each person has only one account and logon information. Each account can have a personal timeline and manage multiple pages.

Personal timelines:

  • Timelines are for individual, non-commercial use.
  • Timelines represent individual people and must be held under an individual name.
  • You can follow Timelines to see public updates of people you’re interested in but aren’t friends with.

Facebook Pages:

  • Pages look similar to personal timelines, but they offer unique tools for connecting people to a topic you care about, like a business, brand, organization or celebrity.
  • Pages are managed by admins who have personal timelines. Pages are not separate Facebook accounts and do not have separate login information from your timeline.
  • Pages provide insights to help admins understand how people are interacting with the Page.
  • You can like a Page to see updates in News Feed about brands you care about.

NOTE: Making your business page with your Facebook profile does not make business page fans your friends on Facebook.

Below are the following steps which will guide you to create effective business Facebook profile.

  • Add a Profile Picture & Cover Photo
  • Add Things You Care About
  • Update Your Basic Info
  • Share, Star & Hide Stories
  • Explore Your Activity Log

How to add a profile picture and cover photo.

Add profile picture

Your profile picture helps people recognize you on Facebook. To add a profile picture or change your current profile picture:

1) Go to your timeline and hover over your profile picture

2) Click on the to edit your picture

3) Choose whether you want to:

  • Pick a photo you already uploaded to Facebook
  • Upload a new photo
  • Edit your thumbnail
  • Remove your current photo

You can use any of the photos you’ve uploaded to Facebook as your profile picture. You can also use photos your friends upload, if you’re tagged in them. Just find the photo you want to use, hover over the photo and select Options. Click Make Profile Picture from the menu. Crop the photo and click Done Cropping below the photo to finish making this your new profile picture.

Note: Your current profile picture is Public.

To add a new profile picture:

1) Go to your timeline and tap your profile picture

2) Tap Edit Profile Picture

3) Choose a photo from your phone’s library or tap the camera button in the bottom-left corner to take a new one.

Note: Your profile picture must be at least 180 pixels wide. If you are unsure of whether or not your picture meets this requirement, you can right-click on the picture to see the photo properties, which should include the photo dimensions (ex: 100 x 91 would be too small).

Cover Photos

A cover photo is the larger photo at the top of your timeline, right above your profile picture. Like your profile picture, cover images are public, which means anyone visiting your timeline will be able to see them.

We’ve found that people have a better experience viewing your timeline when they see a cover that is as unique and individualized as you are. This helps people learn more about you. It also helps us prevent spam, fake profiles, and other content that can detract from your experience on Facebook. An easy way to ensure your cover image is unique is to choose an image from your life, like a photo from a wedding, day at the beach, or birthday party. If you want to use a photo to show solidarity or express support for a cause or organization, you can still post a status or photo.

To add a cover photo to your timeline:

1) Go to your timeline

2) Click Add a Cover

3) Choose whether you want to upload a new photo or pick a photo from one of your existing photo albums

4) Once you choose a photo, you can reposition it by clicking on the image and dragging it up or down

5) Click Save

 Note: Your cover image has to be at least 720 pixels wide.

What’s the difference between my profile picture and cover photo?

Your profile picture is the picture that friends see next to your name everywhere on Facebook. This is how people recognize you.Your cover photo is the large image at the top of your timeline. This is your chance to feature a unique image that represents who you are or what you care about.

How do I edit my cover photo?

To edit your cover photo:

1) Go to your timeline

2) Hover over your cover photo

3) Click Change Cover at the bottom-right of your cover photo

4) Pick one of the options from the pop-up menu (ex: Upload Photo, Choose from Photos, Reposition…)

5) Save your changes

Add Things You Care About

The different sections of your About page let you show what’s happening in your life. You can add your runs, the books you’ve read, the movies you want to watch, and more.

Add Stuff to Your About Page

How do I use the + button to add things to sections of my About page (ex: Books and Events I want to watch)?

Adding things to your About page helps you share what you care about and discover what you have in common with other people. For example, to add book and events you want to watch to your About page:

  • Go to your timeline
  • Click About beneath your cover photo
  • Scroll down to the book and events section and click Want to join and read(you may need to click Add Events)
  • Search for specific titles or click  to add suggested movies

When you see things that interest you on other people’s timelines or around Facebook, you can also add them by clicking

Use the audience selector to choose who can see things you add. The selector remembers your choice, so new things you add (regardless of which section you’re adding things to) will have the same audience unless you change it.

Update Your Basic Info

Edit Your Personal Info

How do I edit my basic personal info on my timeline?

Editing Info

You can edit your basic personal info (ex: gender, contact info, relationships, work and education) by going to your timeline and clicking Update Info beneath your cover photo. Click Edit in the top right of each section, enter your new info and click Save.

Selecting an Audience

While editing each section, you’ll see an audience selector next to most pieces of info. Select an audience to choose who you share this info with.

Note: Your email address has additional settings.

 Can I choose who can see Pages and other things I’ve liked?

  • You can select an audience for each section of likes on your About page:
  • Go to your timeline and click About beneath your cover photo
  • Scroll down to the section you want to edit
  • Click in the upper-right corner of that section and select Edit Privacy
  • Use the audience selector to select who can see things you’ve liked in that section

Keep in mind, when you share something on your timeline, the audience you choose can also see it other places on Facebook, such as in News Feed and search.

How do I control who can see my email address on my timeline?

Your email address has both a privacy setting (that controls who you share it with) and a setting that controls whether it shows on your timeline or not. For example, you can choose to show your email address on your timeline, but set its privacy to Friends, so your email is shared on your timeline and other places on Facebook with your friends.

To adjust who you share your email address with and decide if it shows on your timeline:

  • Go to the About section at the top of your timeline
  • Scroll to your Contact Info and click the Edit button
  • Click the audience selector to the right of your email address to edit who your email address is shared with
  • Select Shown on Timeline or Hidden from Timeline

Note: When you hide your email on your timeline, the people you share it with can still access your email address elsewhere such as in search and other places on Facebook.

How do I change my name?

You can change your name or add an alternate name (ex: nickname or maiden name) to your account. To edit your name:

Review our name standards

  • Click in the upper-right corner of any Facebook page and select Account Settings
  • Click General in the left-hand column
  • Look for the Name setting and click Edit to the far right
  • Type in your name and save your changes

 Keep in mind:

  • To help make sure that everyone uses their real name, we limit the number of times you can change your name.
  • If you weren’t able to change your name, we may be able to help.

 How do I display an alternate name (ex: nickname or maiden name) on my timeline?

If you’d like to list a second name on your account (ex: maiden name, nickname, or professional name), you can add an alternate name from your account settings.

Here’s how:

  • Click   at the top right of any Facebook page and select Account Settings.
  • Click General in the left-hand column.
  • Find the setting Name and click Edit to the far right.
  • Enter your alternate name. Make sure it complies with our alternate name policies.
  • Check Include this on my timeline to have your alternate name listed on your timeline. Otherwise, it will only help people find you in search.
  • Save your changes.

Note: If you checked the box to have your alternate name listed on your timeline, it’ll appear next to your name at the top of your personal timeline page. It’ll also show up next to your name in search results and any friend requests you send. If you have a large number of followers, you may be prompted to verify your account when you add an alternate name to your timeline.

How is a language-specific name different from an alternate name?

 A language-specific name is:

  • Your real, full name, as it appears in a different language
  • Shown in place of the name you signed up with throughout the site (on your timeline, in search results, posts, comments and photo tags)
  • Only visible to people using Facebook in that language

An alternatate name is:

  • A different version of your name, like your nickname or maiden name
  • Displayed in parenthesis next to your name, but only on your timeline and in search results
  • Visible to anyone who views your timeline or search results

What names are allowed on Facebook?

Personal Accounts

Facebook is a community where people use their real identities. We require everyone to provide their real names, so you always know who you’re connecting with. This helps keep our community safe.

Names can’t include:

  • Symbols, numbers, unusual capitalization, repeating characters or punctuation
  • Characters from multiple languages
  • Titles of any kind (ex: professional, religious, etc)
  • Words, phrases, or nicknames in place of a middle name
  • Offensive or suggestive content of any kind

Other things to keep in mind:

  • The name you use should be your real name as it would be listed on your credit card, student ID, etc.
  • Nicknames can be used as a first or middle name if they’re a variation of your real first or last name (like Bob instead of Robert)
  • You can also list another name on your account (ex: maiden name, nickname, or professional name), by adding an alternate name to your timeline
  • Only one person’s name should be listed on the account – timelines are for individual use only
  • Pretending to be anything or anyone is not allowed

How will my alternate name appear to other people on Facebook?

If you checked the box to display your alternate name on your timeline, it will appear in parentheses next to your full name at the top of your timeline. People will also see your alternate name if they search for you or when you send friend requests.  If you have a large number of public followers, you may have the option to verify your account and display your alternate name on the top of your timeline, with your real name in the About section.

Share, Star & Hide Stories

Explore Your Timeline

How do I navigate my timeline (ex: view past posts)?

You can scroll through your timeline or use the menu of dates on the right side of your timeline to jump from year to year. Click a year or month to see what was going on in your life during that time.

You can also choose to view Highlights or All Stories from a particular year by clicking on the dropdown menu at the top of that year’s section on your timeline.

What are the combined stories on the left side of my timeline (ex: map with all the places I’ve been)? How do I edit these stories?

These sections show you a summary of your activity during a specific period of time. These summaries can include a variety of stories, like events you attended, photos you were tagged in and places you visited.

Hover over each box and click  to hide that section from your timeline or view individual stories. When you choose to view individual stories, you’ll be taken to your activity log, where you can scroll through all the stories from that section. Click next to a story to hide it from your timeline or delete it.

Note: When you hide a box from your timeline, the individual stories may still be visible to the audience they’re shared with on your timeline and elsewhere on Facebook, such as in News Feed and search.

What is the “friends posted on your timeline” box on my timeline?

This box shows posts that friends added to your timeline (starting in 2011) or posted on your wall (before 2011) for you and your friends to see.

 If you’d like to hide one of the posts in this box from your timeline:

  • Roll over the box
  • Click the
  • Select View individual stories

You can then scroll through the posts from that year in your activity log. Click next to an individual post to hide it from your timeline or delete it altogether.

Edit Your Timeline

How do I delete something posted on my timeline?

  • Go to your timeline
  • Hover over the story and click
  • Click Delete…

If you don’t want something you’re tagged in to appear on your timeline, you’ll need to remove the tag. Remember, when you remove a tag, the post will no longer appear on your timeline, but that post is still visible to the audience it’s shared with other places on Facebook, such as in News Feed and search.

How do I post to my timeline?

You can share new stories from the top of your timeline:

  • Pick what type of story you want to share (ex: Status, Photo)
  • Type in any details you want to add
  • You can  tag friends, pick a date for the story, add a feeling or what you’re doing or  add a location.
  • Select an audience for your post (by default, life events start off as public)
  • Click Post

 How do I star a story on my timeline? What does starring a story do?

  • Hover over the story you want to star and click
  • Starring stories lets you highlight what you think is important. Starred stories are highlighted on your timeline and include a star banner.

How do I change the date of a story on my timeline?

You can change the date of stories on your timeline, including your life events and any photos and videos you post or are tagged in. This will move the stories to a new spot on your timeline. To change the date of a story:

  • Hover of the story and click
  • Click Change Date
  • Enter in a new date and click Save

 Note: If you tag your friends in a photo, post or app activity, they’ll also have the option to change the date of this story when they see it on their timelines. You have the option to change it back.

 How do I report a story on my timeline or mark a post on my timeline as spam?

To remove a story from your timeline or mark a post on your timeline as spam:

  • Hover over the story
  • Click and select Report/Mark as Spam from the dropdown menu
  • Click the link to make a detailed report or click Remove Post to remove this post from your timeline

Explore Your Activity Log

See Your Activity

Your activity log is a list of your posts and activity, from today back to the very beginning. You’ll also see stories and photos you’ve been tagged in, as well as the connections you’ve made – like when you liked a Page or added someone as a friend.

Activity Log

 What is my activity log?

Your activity log is a tool that lets you review and manage what you share on Facebook. Only you can see your activity log.

 How do I get to my activity log?

  • You can get to your activity log from your privacy shortcuts:
  • Click your privacy shortcuts   in the upper-right corner of the page and select Who can see my stuff?
  • Click Use Activity Log.

Note: Only you can see your activity log. However, stories in your activity log may appear other places on Facebook, like on your timeline, in search or in your friends’ News Feeds.

What’s included in my activity log?

Your activity log includes all your stories, organized by the date they happened on Facebook. This means when you add a life event to your timeline, it will show up in your activity log on the day you added it, not the day of the event itself.

By default, your activity log shows your activity from the current year, starting with your most recent activity. Click on a year (in the top-right corner) to jump directly to that time.

How do I quickly view my photos, and photos I’m tagged in, that are shared with Public?

Your activity log lets you review your photos, and photos you’re tagged in, that are shared with Public. To view photos shared with Public:

  • Go to your activity log
  • Click Photos in the left-hand column
  • Select Public from the filter at the top of your activity log next to Shared with

You can also review photos that you’ve hidden on your timeline by selecting Hidden from the dropdown menu next to On timeline. Keep in mind, photos you’ve hidden on your timeline are still visible to the audience they’re shared with other places on Facebook, such as in News Feed and search.

Control What Goes on Your Timeline

You’ll see two dropdown menus next to each story in your activity log. The first lets you adjust the privacy of your posts, or it shows you the privacy setting if it’s a story created by a friend (like when someone writes on your timeline or tags you in a post). The second dropdown menu controls the visibility of the story on your timeline and gives you the option to hide, allow or star the story on your timeline. You also have the option to delete anything you post on Facebook. Keep in mind, posts you hide on your timeline are still visible elsewhere to the audience they’re shared with on Facebook, including in search, News Feed and other places on Facebook.

On some stories, like posts from applications, you can report the post as spam, turn off publishing from the app or remove the app from your timeline altogether.

How do I use my activity log to hide or remove stories?

  • Go to your activity log
  • Find the story you’re looking for
  • The audience selector next to the story shows you who the story is shared with
  • You can hide or delete certain stories right from your activity log by clicking next to it

Keep in mind, stories you hide from your timeline may still be visible to the audience they’re shared with other places on Facebook, such as in News Feed and search.

How do I find a particular type of story in my activity log?

Different types of stories (ex: posts by others, likes, comments) are listed in the left-hand column. Just click on a specific type of activity and those stories will appear chronologically in your activity log.  You can return to a complete view of your activity log by clicking All at the top of the left-hand column.

You can return to a complete view of your activity log by clicking All at the top of the left-hand column.

Timeline Review

If you’ve turned on timeline review in your Privacy Settings, you’ll find your pending posts at the top of your activity log. You can quickly approve new content and tags from your friends by clicking the check mark, or you can X them out if you don’t want them to appear on your timeline. Keep in mind, posts and photos waiting for review or hidden on your timeline are still visible elsewhere to the audience they’re shared with on Facebook, including in search, News Feed and other places on Facebook.

What is timeline review? How do I turn timeline review on?

Posts you’re tagged in can appear in News Feed, search and other places on Facebook. Timeline review is part of your activity log and lets you choose whether these posts also appear on your timeline.

When people you’re not friends with tag you in a post, they automatically go to timeline review. If you would also like to review tags by friends, you can turn on timeline review for tags from anyone:

  • Click at the top right of any Facebook page and select Account Settings
  • In the left-hand column, click Timeline and Tagging
  • Look for the setting Review posts friends tag you in before they appear on your timeline? and click Edit to the far right
  • Select Enabled from the dropdown menu

Following the above steps and guidelines will definitely help you to create the most professional profile a every professional should always create.I would love to give special thanks to FaceBook Help for the Information.

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How To Start Facebook Marketing Campaign For Your Business

Posted by | Social Media | No Comments

A few years back, when Mark Zuckerberg came up with his notion of social networking site Facebook He had no idea what it would become in time to come. Facebook has literally revolutionized the way we view social networking. With over 700 million active users, is certainly the biggest platform you can get if you are looking to engage with many people at the same time. While Facebook is the premiere social networking platform, but also holds great potential for businesses. The fact that it can help businesses to grow and reach a new customer base has added to its popularity.

In January 2013, the countries with the most Facebook users were:

  • United States with 168.8 million members
  • Brazil with 64.6 million members
  • India with 62.6 million members
  • Indonesia with 51.4 million members
  • Mexico with 40.2 million members

All of the above total 309 million members or about 38.6 percent of Facebook’s 1 billion worldwide members.

In regards to Facebook’s mobile usage, per an analyst report in early 2013, there are 192 million Android users, 147 million iPhone users, 48 million iPad users and 56 million messenger users, and a total of 604 million mobile Facebook users

Today, when we look at Facebook and the groups or fan pages there are on the site, you will notice that each brand is very popular there. They are not only there, but are active in almost every day. For the current generation, who spend more time online than on television, brands need to change your approach. Facebook offers the best possible solution in this scenario. However, not just the big brands that make full use of the social media power of Facebook. Even small businesses can benefit greatly if they make optimal use of the various features that Facebook has to offer.

Today I will share very useful guidelines to use Facebook efficiently.

But before we start optimizing Facebook for marketing we should create some set of the goals to achieve. Setting a goals is obviously a best practice to do it helps a lot to measure the performance of the campaign.

Your goals should be like as follow:

Business objectives for Facebook Marketing

  • Get found by people looking for your products or services
  • Connect and engage with fans and customers and prospects
  • Create a community around your business
  • Promote content is created including webinars, ebooks, blog posts, press releases, videos and photos.
  • Generate leads for your business and customers

So let’s start optimizing FaceBook for our websites. I would love to explain Facebook optimization process in 4 simple steps.

1) SETTING UP YOUR FACEBOOK PROFIlE

2) SETTING UP A BUSINESS PAGE

3) FACEBOOK BUSINESS BEST PRACTICES

4) MEASURING YOUR FACEBOOK BUSINESS SUCCESS

5) ESSENTIAL FACEBOOK MARKETING RESOURCES

In both your personal life and your business. The time is now you must feel comfortable creating your own profile and to create a business page. Now you can configure the alternatives and settings of your page to your liking. You now have great ideas on optimizing your business Facebook page to increase engagment, fans and customers. I expect that Facebook business page will assist you to grow your business and attract more customers.

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