Important Social Media Statistics You Must Know Before Starting Social Media Marketing

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  • August 13, 2013

If you’re looking for a place to focus your business growth efforts, try social media.

Word-of-mouth marketing has received a technology makeover, and it’s called social media. Hands down, it’s the most powerful tool that any business owner can use to engage customers and drive revenue growth. But here’s the rub. Even though small business owners understand how important social media is to their success, for the most part it’s still a theoretical understanding. They’re not taking advantage of social media’s full potential.

That’s the reason I want to share some of the most important statistics every business owner should consider to understand the influence of Social Media on business today.

Social Media Statistics

  • A surprising 79% of marketers agreed that they had integrated their social media and traditional marketing activities.
  • Of those spending more than 40 hours per week doing social media marketing, 63% are under the age of 40.
  • A significant 89% of all marketers indicated that their social media efforts have generated more exposure for their businesses. Increasing traffic was the second major benefit, with 75% reporting positive results.
  • Most marketers are using social media to gain marketplace intelligence (69%) and develop loyal fans (65%)
  • 27% of total U.S. internet time is spent on social networking sites.
  • More than half of marketers who hav e been using social media for at least 3 years report it has helped them improve sales . More than half who spend 11 or more hours per week find the same results and 62% of those who spend 40+ hours earn new business through their efforts.
  • With as little as 6 or more hours per week, the vast majority of marketers (92% +) indicated their social media efforts increased exposure for their businesses.
  • Nearly all marketers (95%+) who’ve been employing social media marketing for two years or longer report it generates exposure for their businesses. 
  • Marketers selling to other businesses were more likely to achieve this benefit (58%) than those selling to consumers (51%).
  • By spending as little as 6 hours per week, 64%+ of marketers see lead generation benefits with social media
  • At least 6 2% of businesses with 10 or fewer employees agreed social media reduced marketing expenses , while only 38% of businesses with 1000 or more employees agreed.
  • At least 60% of those investing a minimum of 6 hours per week in social media marketing saw improvements in search engine rankings.
  • A significant 78%+ of participants found that increased traffic occurred with as little as 6 hours per week invested in social media marketing .
  • B2B companies (71%) were more likely than B2C (66%) to use social media for intelligence – gathering.
  • B2C marketers (71%) were much more likely to develop a loyal fan base through social media than B2B marketers (58%)
  • Self – employed marketers were significantly more likely to use blogging (64%) than large businesses (48%).
  • For marketers who have been employing social media marketing for 1 to 2 years, Facebook and Twitter remain the top two choices.
  • Marketers investing 40+ hours per week are much more focused on Pinterest (37% more), Google+ (35% more), Instagram (34% more), YouTube (33% more) and blogging (26% more) than those investing 6 or fewer hours a week with social media.
  • B2C are more focused on Facebook and B2B are more focused on LinkedIn and blogging.
  • Nearly half of marketers (49%) chose Facebook as their most important platform, followed by LinkedIn (16%), blogging (1 4%) and then Twitter (12% ). This chart clearly reveals Facebook is the powerhouse platform for marketers.
  • Facebook dominates in the B2C space (67% of marketers select it as their number – one choice). However , in B2B, LinkedIn and Facebook are tied for number one at 29% each , while blogging and Twitter play a much more important role for B2B marketers.
  • Marketers plan on increasing their use of YouTube (69%), Facebook (66%), blogging (66%), LinkedIn (65%) and Twitter (64%), in that order .
  • YouTube is the top area where marketers plan on increasing their social media efforts.
  • B2B marketers are more likely (71%) to increase blogging activity compared to B2C marketers (62%). At least 70% of small businesses are looking to increase blogging , compared to 58% of large businesses.
  • B2B marketers are significantly more likely to plan on increasing their use of LinkedIn (78% of B2B vs. 54% of B2C).
  • B2C marketers are significantly more likely to increase Pinterest acti vi ties (57%) vers u s 44% of B2B.
  • B2C marketers are more interested in learning about Facebook (64% B2C vs . 52% B2B), Twitter (54% B2C vs . 50% B2B), Pinterest (52% B2C vs . 43% B2B) than their B2B counterpa rts. And B2B marketers are far more interested in learning about LinkedIn (63% B2B vs . 51% B2C). Male marketers are 6% more likely to want to learn about Twitter and YouTube.
  • The top tools marketers with this level of experience want to learn about are blogging (66%), Facebook (65%) and LinkedIn (64%).
  • 15% of total U.S. mobile internet time is spent on social networking sites.
  • Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC.
  • Social media lead conversion rates are 13% higher than the average lead conversion rate.
  • 21% of marketers say that social media has become more important to their company over the past six months.
  • 74% of all marketers say Facebook is important to their lead generation strategies.
  • Companies that generate more than 1,000 Facebook Likes also receive nearly 1,400 website visits a day.
  • 52% of all marketers have found a customer via Facebook in 2013.
  • On Facebook, brand posts get half of their reach within 30 minutes of being posted.
  • 85% of fans of brands on Facebook recommend brands to others, compared to 60% of average users.
  • 43% of all marketers have found a customer via LinkedIn in 2013.
  • 36% of all marketers have found a customer via Twitter in 2013.
  • HubSpot customers with over 1,000 Twitter followers generate more than 800 new website visitors a month.
  • 59% of Twitter users have visited B2B tech brand sites, compared to 40% for the average internet population.
  • 25% of consumers who complain about products on Facebook or Twitter expect a response within 1 hour.
  • Women are more likely than men to regularly check out a brand’s social page (48% vs. 43%).
  • A significant 86% of marketers indicate that social media is important for their business, up from 83% in 2012.
  • At least 88% of marketers want to know the most effective social tactics and the best ways to engage their audience with social media.
  • A significant 69% of marketers plan on increasing their use of YouTube, making i t the top area marketers will invest in for 2013.
  • While 58% of marketers are blogging, 62% want to learn more about it and 66% plan on increasing blogging activities in 2013.
  • Only 5% of marketers are involved with podcasting, yet 24% plan on increasing their podcasting activities in 2013 —almost a five – fold increase — and 32% of marketers want to learn more about it.
  • When forced to only select one platform, 49% of marketers selected Facebook, followed by LinkedIn at 16%.
  • Only 37% of marketers (slightly more than one in three) think t hat their Facebook efforts are effective.
  • A significant 89% of marketers stated that increased exposure was the number – one benefit of social media marketing.
  • Larger businesses were much more likely to agree that their Facebook marketing efforts were effective. For example, 46% of businesses with 1000 or more employees agreed , compared to only 29% of the self – employed.
  • Slightly more than one i n four (28%) agreed that their blog was optimized for mobile. B2B marketers were a little more likely to have their blogs optimized (31%) , when compared to B2C marketers (26%).
  • A significant 62% of marketers are using social media for 6 hours or more and 36% for 11 or more hours weekly. This is an INCREASE over 2012 , when 59% reported 6 or more hours a week and 33% reported 11 or more hours weekly . It’s interesting to note that nearly 17% of marketers spend more than 20 hours each week on social media .
  • 23% of marketers are investing in blogging and social media this year, a 9% increase from 2012.
  • Approximately 46% of online users count on social media when making a purchase decision. 
  • 84% of B2B marketers use social media in some form.
  • The majority of marketers (59%) are using social media for 6 hours or more each week.
  • 86% of marketers indicate that social media is important for their business.
  • 53% of social media marketers don’t measure their success.
  • 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social marketing.
  • 96% measure number of fans and followers, 89% measure traffic, 84% measure mentions, 55% track share of voice, and 51% track sentiment.
  • Marketers struggle with lead generation on Facebook.
  • Brands have seen a 46% increase in user engagement with the new business Timeline.
  • Brands have seen a 65% increase in user engagement of interactive content with the new Timeline.
  • Ratio of views to share of Facebook comments: 9:1.
  • Google+ attracted 20 million users within the first 3 weeks of its launch.
  • Websites using the +1 button generate 3.5x the Google+ visits than sites without the button.
  • Two of the biggest user groups on Google+ are college students and software developers.
  • 63% of Google+ users are male.
  • Google+ is expected to attract 400 million users by the end of 2012.
  • Pinterest is now the 3rd most popular social network in the U.S. in terms of traffic.
  • As of February 2012, Pinterest had accumulated 10.4 million users.
  • Over 80% of pins are repins.
  • Pinterest is retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar time in their history.
  • Daily Pinterest users have increased by more than 145% since the beginning of 2012.
  • As of January 2012, American users spent an average of 97.8 minutes on Pinterest.
  • Over 1/5 of Facebook-connected users are on Pinterest daily (which represents more than 2 million members).
  • 80% of Pinterest’s users are female.
  • Estimated unique visitors to Pinterest.com increased by 429 percent from September to December 2011.
  • The quality of the average new Pinterest user (as defined by their level of engagement and likelihood to remain active) is high but declining. Users who have joined in recent months are 2-3 times less active during their first month than the users that came before them.
  • 30% of Pinterest users are women 25-34 years old.
  • Pinterest users in the U.S. are more likely to live in midwestern states than your typical social networker.
  • The top interests on Pinterest in the U.S. include crafts, gifts, hobbies/leisure, interior design, and fashion designers/collections.
  • Etsy is the top site in terms of source domains. (Source domains are the sites that content on Pinterest links to externally.) Google is second, followed by Flickr, Tumblr, and WeHeartit.com.
  • With over 11 million unique monthly visitors (and counting), Pinterest became the fastest standalone website to eclipse the 10 million per month mark ever.
  • A call-to-action pin description sees an 80% increase in engagement.
  • Tutorial & guide/DIY & recipe pins see a 42% higher click-through rate than other pin types.
  • Pins related to trending topics see an average of 94% increase in click-throughs.
  • The best time to pin during the day is between 2 and 4 PM EST.
  • The best time to pin in the evening is between 8 PM and 1 AM EST.
  • Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. They’ll also spend 10% more on average.
  • Pinterest referrals spend 70% more than visitors referred from non-social channels, including search, according to industry reports.

Statistics shared by:

Social Media Examiner, Wayfair, Pinerly Study, PR Daily, RJMetrics, Ragan.com, Ignite, Compete, comScore, AppData, eMarketer, Mashable, Experian, Remcolandia, HubSpot, Buzzfeed, Simply Measured, Awareness, Inc, Adobe, Nielsen, Aberdeen, Twitter, Socialbakers,  Syncapse, Experian, Simply Measured

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Raunaq Rayait is a chief marketing officer at Blurbpoint.com and co-founder of MarketingFunda. He helps companies to grow online with his out of the box marketing strategies with over decade of experience in the Internet Marketing his result driven strategies get admired world wide. Now with the vast experience and expertise Raunaq and his team has new goals in the mind to educate the website owners how they can make smart money while discovering the new marketing channels and strategies. If you believe that your business in not dominating its industry and you wish it to dominate. So it is the perfect time you should contact him... He can make the difference.

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