Search Engine Optimization

Marketing Funda’s SEO consulting services give your Web site a strong competitive advantage in the search results thanks to our experience and long history getting sites ranked. We will look at your on-page optimization, link development strategy, and study your competition in order to create you a customized SEO package based around your specific needs and budget.  Our search engine optimization services are designed to take you from start to finish. We’ll work with you to create a strategy that makes sense, help you understand who your competitors are, and show you which keywords are most important to target to achieve success.

What Sets Us Apart

Our user-centered philosophy enables us to align your business goals with your users’ search behavior. We focus on building a sound SEO foundation, ensuring that your program is continually optimized for performance and profitability. We employ a suite of state-of-the-art SEO and analytics tools including our proprietary Search Intelligence system. Our proven SEO program addresses the ten fundamental elements of a successful campaign:

  • · Opportunity Discovery: Understanding your business model, your users and ultimately your most important keywords, is the first step in creating a successful campaign.
  • · SEO strategy development: Not sure what you need, but have an SEO budget? We’ll work with you to define a custom needs assessment and strategy for long-term search marketing success.
  • · Implementation guidelines: Do you already have a clear direction in mind for search engine optimization, but you need help knowing how best to implement your ideas without losing rankings? We can help guide your development team through tough technical situations.
  • · Software recommendations: The search marketing industry is filled with hundreds, if not thousands, of software solutions to help track, analyze and improve your keyword rankings. We can help you find the best tools for your strategy, internal resources, environment and budget.
  • · SEO audits: With each audit we compile an in-depth analysis of your site’s on-page optimization and locate immediate areas for improvement. We understand that no two sites or industries are alike, so this audit can be as specific or general as needed. Either way, when complete, it will absolutely overwhelm your team with actionable items.
  • · Keyword research and analysis: Perhaps the most boring and dreaded task in search marketing, keyword research can quickly overwhelm fledgling SEOs. Let us do the dirty work so your in-house team can focus on the big picture. This analysis goes beyond Wordtracker data, looking at important search and user behavior, in addition to your high converting and competitive keywords.
  • · Competitive analysis: Are you neck and neck with the competition and need to know exactly what they’re doing and how? We’ll break down their on- and off-site tactics, potential service providers, budget estimates and more.
  • · Link building audit: Have you outsourced your link building to questionable consultants or companies and don’t know if something is hurting or helping? Are you new to the space and just need links period? We can review your old links and build a custom strategy for quality link acquisition.
  • · Link building: Need natural, high quality links? We don’t put our link building efforts on auto-pilot. Instead, we carefully craft pitches, content and submissions with your brand and long-term success in mind. If you don’t have sufficient linkable content or on-page optimization, we will work with you to bring the quality of the site up to our standards for link building.
  • · Redesign guidance: Does your site rank competitively and now you’re terrified to redesign because of the possibility of losing your placement? Let us create a strategy document for the redesign and work with your development team to ensure little impact when you do take that leap.

 See a full listing of our Internet marketing services or contact us today to see how our SEO consulting services can help your website.

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