Paid Search Advertising
Paid Search is about precision. It allows you to gain immediate insights necessary to advance your search marketing efforts and the overall health of your online marketing program. Pay Per Click advertising captures targeted leads with customized marketing messages, yielding remarkable business results.
It’s all about specialization and we specialize in search marketing. That’s it. PPC, SEO and Analytics to track our efforts are all we do. And because we’ve focused only on search marketing for over a decade, we have become unrivaled industry leaders. We are a Google Adwords and Microsoft adCenter Certified Partner Agency with ALL Paid Search team members required to complete both certifications.
We’re not just good at what we do. We are passionate about search. We check your numbers 5, 10, 15 times a day. We attach search metrics to bottom line results so that your business sees more customers and revenue because of our efforts. We don’t pull a solution off-the-shelf for our customers; instead, we painstakingly craft custom solutions for each client. Here are just a few reasons our customer-centric approach so successful:
- Proactive, Accountable and Transparent Communication: Our MarketingFunda PPC team will call you at least once a week to update you on the progress of your project and industry changes. Our team will also be in touch on a consistent basis through our project management system where all project tasks will be outlined so you always know what we are working on and when you can expect deliverables.
- Customized Solutions: You will receive customized paid search strategies that will have the greatest impact on your businesses bottom line. Paid Search goes beyond search engines these days and strategy recommendations may expand past keyword-based paid search. This may include customized strategies for content campaigns (allows you to serve on ads on sites across the web that your audiences are visiting), remarketing campaigns (allows you to stay in front of your potential customers even after they’ve left your site) or reaching your target audience through different engines and platforms like Google, MSN / Bing, Yahoo, Facebook, LinkedIn, SuperPages and country-specific engines for international clients.
- Proactive Optimization: Quarterly, you will receive a plan that outlines the strategic and tactical steps we will take to maximize your ROI, along with our goal and expected impact on your bottom line of each tactic. Plans are reviewed upon completion to track our impact.
- Focus on Driving Leads and Sales: We take the trust you place in our team very seriously and will track our efforts down to leads and sales so that we can ensure you are seeing a positive ROI from our paid search efforts. Our team is well-versed in various tracking solutions that help us track our efforts accurately, from search engine conversion pixels to Analytics tracking and even phone call tracking capabilities.
As a direct marketing effort, Paid Search means reaching audiences efficiently, quickly delivering the information they need to make decisions in order to drive the leads and sales needed to fuel your business.
It takes a highly-detailed, engaged, and intuitive team who is well familiar with the nooks and crannies of your business to get the best return on your ad spend. You need a team that’s working with you, delivering clear results, and taking a stake in the well-being of your business.
Let MarketingFunda put its paid search marketing experience, knowledge and efficiency to work for your business. Contact us today to discuss your company needs so that we can design the right paid search marketing strategy for your business.