How to Harness the Marketing Power of Blogs

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  • July 15, 2013

Blogging platforms like wordpress a blogger have made publishing content on the easier than ever. As you are reading this blog I belief that you already have a better understanding of keyword research and website optimization. And if you want to refresh your skills on some basic topics I would recommend you to refer below posts.

Click Here to Explore – How to create a perfect keyword research and optimization strategy.

Click Here to Explore – How to Optimize your website to get more Traffic

Now our next step must be to bring more visitors to our blogs by posting great content on our blogs also it is much greater idea to establish content  like eBooks and webinars are also very powerful ways to boost visitors experience to your online business.

How to set your mind for business blogging

The first thing you have to do is think of yourself as a publisher and you should take pride in their work. The aim of your business blog should be publishing articles and advertising valuable articles, In the form of a column or an article in an industry journal . Also, think about the words you use. Avoid industry buzzwords only your employees can understand. Similar to the process of designing a keyword strategy, think about the words your customers are using to describe your business and implementing such language phrases to your blog post.

A blog makes your website more dynamic by injecting new content automatically every time an article is published. Top ranking search engines reward websites that are constantly added new content, and these higher rankings translate into new visitors and leads for your business.

Setup a blog

Many of the paid and free blogging tools let you easily publish content online. When selecting a business blogging platform, however, should take into account a number of special requirements. First, make sure your blog is one section of your business website.

If you are looking for a blogging platform for your business, you’ll find the options WordPress, Blogger, Typepad, Drupal. All these platforms provide content management system (CMS) that allows you to easily add content to your blog, without having to know any html code. Therefore, you can update your site without having to wait for a webmaster to make changes.

How to write a great blog post

Here are our personal tips to write a great blog post

A compelling article title

The title of your article in the blog is the first thing that people see, so it should clearly underline what the post is about. The clarity and specificity of titles attract readers and encourage them to share the post within their social profiles. the titles also must attract search engines: please remember to include a keyword of industry on the title for SEO advantage.

Well written & formatted text

The body of the article should be well written and formatted in a way that makes it easy to read. Consider using header tags and points to break the content into sections. Ask a co-worker or friend to review your posts before posting.

Add multimedia content

Significant multimedia content can make a blog more memorable and fun to read. It also helps break up the text to make it more pleasing to the eye. Try to add an image for the blog. slide shows, video and information graphics are examples of other multimedia content that can be characterized.

Links

Include hyperlinks in the accompanying text to relevant content, helping readers to deepen the resources that is more interests to their ties may naturally point to your internal pages and landing to help you generate more leads for their content.

Plan your Blog Content

Most businesses begin blogs with a purpose. Which is trying to educate the industry and potential customers?

This education is not about your product. It is common industry problems, the problems of their potential customers face and sometimes the solutions your product or service offering to address these challenges. A great way to start blogging is to answer the ten most common questions I get asked by potential new clients. Do this once a week for ten weeks, and you have the basics of a successful blog.

Once those first ten weeks are over, check out the analysis of the articles blogs to see what resonated most with your audience. If two or three of the posts received significantly more visitors and inbound links, try to expand the topics in question. consider interviewing a colleague to reveal his thoughts on the subject.

Remember that your experience and passion to shine through your blog content and follow some of these blogs best business practices on the back of his mind.

Business blogging Is about lead generation

Business Blogs introduces a fantastic platform to bring organic traffic and commit to your audience. But the main objective of your business blog must be to boost conversions. To achieve this goal add call to action to your messages and make that link to landing pages that offer the ability to download learning materials in depth, as an e-book, webinar or seminar.

Be sure to include CTA both in the sidebar of your blog, and on every individual article publish. Besides image button / CTA, also be included the CTA of text in the content body of blog. At the beginning, middle or end of each article of the blog, it is necessary to place some type of call to action that is going to encourage people to take actions like:

Join our Newsletter

Subscribe to our Blogs

When designing your CTAs, ensure that it resonates with the content that you create in the blog.

Creative content used for lead generation

Although it is a great place to begin, the blog content is not the only type of content that can be created to succeed with internet marketing. It is necessary to produce more content items such as eBooks, white papers or research reports that can be used for lead generation. Also consider creating non-text deals, like how to make videos, seminars and slide shows.

Those offerings feed business conversions. An industry resource, which took some time and effort to gather provides the kind of value that visitors are looking for. You can educate, enrich the knowledge of one or simply entertain. In any case, you have the power to achieve an exchange of information: the process in which a visitor fills in the form lead capture to access the resource. This is a critical point in the sales cycle.

The offers to the particular products should not be randomly selected. On the contrary, these are exactly some math behind this decision: the mathematics of their marketing analysis. Knowledge Information will direct you to the types of content that appeals to your target audience.

Hope you get the clear mind set of content creation. Implement the above idea, tips and advices in your current blogging activity and explore the hidden business opportunities for your business.

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Raunaq Rayait is a chief marketing officer at Blurbpoint.com and co-founder of MarketingFunda. He helps companies to grow online with his out of the box marketing strategies with over decade of experience in the Internet Marketing his result driven strategies get admired world wide. Now with the vast experience and expertise Raunaq and his team has new goals in the mind to educate the website owners how they can make smart money while discovering the new marketing channels and strategies. If you believe that your business in not dominating its industry and you wish it to dominate. So it is the perfect time you should contact him... He can make the difference.

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