AdWords Management for Ecommerce
Advertising on Google AdWords can be one of the most cost-effective ways to market your ecommerce store – if done right. That can be a big ‘if’- given that AdWords is a complex system which requires constant monitoring of your campaigns, as well as keeping up to date with the latest trends and developments – something which can be tricky for a busy business owner to manage. In this article, I will give you some quick-fire tips and tactics to help you better manage your AdWords campaigns, and to help you capture opportunities your competitors may be missing out on.
Product Listing Ads and Revenue Tracking Are Essential for Ecommerce AdWords Success
Our ecommerce search plans are tailored to be specifically suited for the needs of ecommerce sites.
Product Listing Ads have slowly taken over the majority of the screen space on Google and PLA management is therefore naturally included in all ecommerce AdWords plans.
The magic truly happens with the possibility of tracking revenue on a very granular level with AdWords. Whenever possible, we install and migrate Google Analytics with Google AdWords.
Specific Strategies for Ecommerce Success
Product Listing Ads to Increase Exposure and Profits
Pictures and pricing of your products directly on Google.com
Data feed creation and management
Categorization of products to allow strategic bid management
Custom URL tagging in Analytics to track performance
Google Analytics & Conversion Tracking to Track beyond the Click
Conversion tracking to track your amounts of sales
Revenue tracking to discover areas with high ROI
AdWords and Analytics integration for closer monitoring of secondary metrics like bounce rate and avg position
Keywords, Ads and Settings Specific for Ecommerce Success
Keyword-level bidding based on profit margins
Ad copy that attract buyers instead of only browsers
Settings that allow specific bidding per hour and day for maximum ROI
Whether you have existing campaigns, or are thinking of setting up new adverts, come speak to those who live and breathe paid advertising. Trust us, you’ll get more from MarketingFunda.