Linkedin Marketing Guide To Boost Your Business Bottom Line

Posted by | Marketing Funda, Social Media | No Comments

While Social Media is definitely the hot topic of conversation this year, most of the tools focus on consumer centric business, and improving communication. If you provide B2B consulting, services or products, your options for social media are fairly limited, let’s be honest you probably won’t find many fans for your Facebook Oil and natural gas page . For these types of businesses, LinkedIn is a much better alternative.

What is LinkedIn ?

LinkedIn is a social network with over 225 million users that enables you to make better use of your professional network and help the people you trust in return. It’s no secret that LinkedIn is a great place to network professionally, post and find jobs, and answer questions and build thought leadership. It is probably the most obvious way to identify influential individuals at specific organizations. A search for your target business or title on LinkedIn will identify people you may already be connected with, either directly or through your connections. LinkedIn is a great tool to leverage your existing contacts to connect with people and find potential customers online.

In the last year, LinkedIn has made a lot of exciting changes to their platform for both professional profiles and company pages. LinkedIn is a great network for businesses looking to increase traffic and leads, as well as individuals looking to market their expertise for new career opportunities. In this post, we’re going to look at everything you need to have a successful LinkedIn experience.

Setting Up Your Professional Profile

Setting up a LinkedIn Profile is free and quick . You will receive a confirmation email to activate your profile and then you are set to expand your network.

How to set up a LinkedIn professional profile

10 Tips To A More Professional LinkedIn Profile

LinkedIn Profile Extreme Makeover

Win new clients by optimizing your LinkedIn profile keywords

LinkedIn Recommendations: Five Ways to Make The Most of Them

6 Ways to Spring Clean Your LinkedIn Profile

LinkedIn Public Profile – Overview and Settings

 

Expand your Network on LinkedIn

Connect with people with whom you have worked or done business, or generally people with similar interests or work in your industry. Invite thought leaders in your industry to connect so that you might establish a relationship with them and, eventually, gain access to their network.

How to Network on LinkedIn

How to build a powerful business presence on LinkedIn

Building Your Network: 3 Things to Do Everyday

5 Strategies for Growing your Linkedin Network

7 Tips For Building a ‘Power Network’ on LinkedIn

3 Easy Ways to Strengthen Your LinkedIn Network

How to Make Great Connections on LinkedIn

 

Creating a Linkedin Group

LinkedIn groups give you a great opportunity to reach and engage potential customers online. However, t here are still a lot of industries or groups of professionals not yet represented in LinkedIn groups. If no one has created a group for your industry, go create one

How do I create a group?

Create and manage your own community on LinkedIn

Linkedin Leveraging: How to Tap Groups for Traffic, Leads & Sales

7 Ways to Create an Awesome LinkedIn Group

5 Tips for Creating, Promoting and Managing a LinkedIn Group

Top 10 Reasons To Start A LinkedIn Group

Creating and Managing Groups in LinkedIn

How to Make Sales Relationships in LinkedIn Groups

How to Build a 500K+ Member LinkedIn Group

How to gain traffic and exposure using LinkedIn Groups

5 B2B Content Marketing Tips for Boosting Your LinkedIn Group

How LinkedIn Groups can Explode your Blog Traffic

 

LinkedIn for Lead Generation

You can and should use LinkedIn to keep in touch with colleagues and contacts, but LinkedIn’ s value doesn’t end there . It can also be used as a way to generate new leads for your business . The goal of all this is simple: to engage an audience and build a network. Do this by demonstrating your expertise and thought leadership . Don’t sell your services, but feel free to drive people to relevant and valuable content on your website or blog.

How to Generate Leads Using Linkedin

A Guide to Generating Leads on LinkedIn

Optimising your LinkedIn presence for lead generation

Why should you use Linkedin for B2B Lead Generation

Expert Tips for Optimizing LinkedIn for Lead Generation

Using LinkedIn for Lead Generation: 6 Lessons

5 Ways You Can Use LinkedIn as a Lead Generation Tool

LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter

 

Using LinkedIn Applications

Like Facebook, LinkedIn offers valuable applications too . The applications below will help you to promote your content and your brand.

How LinkedIn Apps Can Promote Your Business

11 LinkedIn Marketing Gems You’re Missing Out On

12 LinkedIn Applications To Market Your Business

LINKEDIN: How To Enhance Your Profile with Applications

5 LinkedIn Apps For Power Networking

 

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Yes, there are endless things to know about Linkedin. So if you really want to know almost everything, you may have to practice a lot and also need to discover other outstanding resources on the web.

If you got your own favorite Linkedin resources? Link them up for us all in the comments! Smile

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50 Best Facebook Marketing Resources That Will Keep You Updated

Posted by | Social Media | No Comments

A few years ago, many of us were skeptical about how Facebook was going to get marketers to spend a significant amount of time and money on their platform, which is clearly not the case these days. One thing I’m sure of now is that Facebook advertising is here to stay.

There will never be a shortage of Facebook marketing advice, but when it comes from the social network itself, it merits paying attention to.

Businesses are constantly looking for new ways to spice up their Facebook page, create engaging content, and impress their fans, but what’s surprising is how many don’t know about the pool of resources Facebook offers to explain and illustrate how marketers can make the most of their Facebook presence.

Here are helpful marketing resources from Facebook.

About Facebook

Helpful Facebook Destinations

Facebook Blogs

Facebook Stats

Facebook

The Facebook Blog (official blog)

Press Room

Marketing Solutions

Inside Facebook

Advertising & Sponsored Stories

Facebook Studio

All Facebook (Unofficial blog)

Create Facebook Ads

Facebook Pages

Developer & Platform Resources

Guide to Facebook Ads

Facebook Platform

General Resources

Success Stories

Facebook Live

Examples of Site Integrations

External Ad Policy guidelines

Pages

Facebook Platform Page

Help Center for Ads

Create a Page

 Developer Blog

General Legal and Permissions

Pages Best Practices

Facebook Application Directory

Facebook Brand Permissions

Most Popular Facebook Pages

Social Plugins

Promotions Guidelines

Vertical Directory of Pages

Graph API

Statement of Rights and Responsibilities

Alphabetical Directory of Pages

Open Graph

Copyright Infringement

FAQ for Facebook Pages

Authentication

Local

Reporting IP Infringement on Pages

Post Purchase Sharing

 Places Information

Recommended Facebook Providers

Facebook Credits

Facebook Places Help Center

Preferred Developer Program

SDKs and Tools

 Developer & Platform Resources

Ads API Tool Providers

Developer Roadmap

Permissions

 

Live Status of Platform

Developer’s Policy Wiki

 

 Developer Discussion Forum

 

Yes, there are endless things to know about Facebook. So if you really want to know almost everything, you may have to read my all blogs. And even that doesn’t cover it all.

If Got your own favorite Facebook resources? Link them up for us all in the comments! Smile

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Top Facebook Marketing Tips and Best Practices You Must Know

Posted by | Social Media | No Comments

Facebook allows marketers to keep in touch with people all day if they are on their computers or mobile devices, at home or at work, watching television or to go shopping with friends. This enables businesses to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing – word of mouth.

Connecting with people is just the beginning. In the pages that follow, you will find the best practices to achieve their business objectives Facebook.

If you are new to FaceBook Marketing. I personally suggest you to visit my below posts. This will help you a lot to improve your skills and expertise with Facebook Marketing.

How To Start Facebook Marketing Campaign For Your Business

How to Set up Business Oriented Facebook Profile

4 Easy Steps to Optimize Facebook Page to Boost your Social Media Presence

And those who really have good experience into the Industry and want to enhance their knowledge and understanding should continue reading the post.

3 Main Pillars of Facebook Marketing  Structure

Build

The first step is building its presence with a Facebook page. Pages allow you to create an identity for your business in the social graph – the map of connections between people and the things they care about. If you have physical stores, link your page with a place.

You can use Social Plugins, the Graph API and Facebook applications to create social experiences involving your products and online properties that are attractive and personalized.

Engage

The establishment of these points of contact Facebook allows you to start building your fan base and commitment to its customers. Facebook Like ads are the fastest way to acquire fans. Publication and engage in conversations with your fans will deepen relationships and gain valuable information.

Amplify

Whenever a person interacts with your business, that action is published in the News Feed, creating word of mouth. These organic stories are very effective in getting others to participate and take action, and can be shared with a much larger number of potential and current customers by using Facebook Ads and Sponsored Stories. Facebook Ads include the names of the friends that have been connected to your business. Sponsored Stories allow you to increase the distribution of news feeds of your business.

Together, these tools give the effectiveness of earned media, the scale and predictability of the means of payment. Each campaign will have a lasting impact runs through the relationships you build along the way. This new word of mouth and research has shown that it is twice as effective in driving the results.

5 Awesome Facebook Tips

Build a strategy that is social by design

  • Everything you do should be social, not added at the end of a campaign or done on the side.
  • Facebook must be integrated with broader marketing efforts and part of how to achieve your business goals.

Create an authentic brand speech

  • People on Facebook are clear and open about what they are – be the same, providing direct information about your business
  • Facebook is a great place to bring your brand personality to life through authentic and consistent speech.

Make it interactive

  • People spend time on Facebook to communicate and share with others, so always engage in two-way conversations
  • Think about the brand that are inherently social and create content that people will be excited to pass along

Nurture your relationships

  • As in the real world, building relationships with people on Facebook takes time and requires a long-term investment
  • Maintain the contents fresh and easy to consume, use ads to keep in touch, and reward people for their loyalty through offers and promotions.

Keep on learning

  • Facebook allows you to get feedback from people in real time, giving you the ability to repeat and improve.
  • Use reporting tools to learn about your fans and content and products they find most interesting

Best Practice for Your Facebook Goals

Product Development and Innovation

Facebook allows you to learn about your target audience and to understand their interests and friends. For this reason, this can be used to generate new product ideas and innovations. Facebook tools allow you to create totally new experiences of social product as an online store that lists only the favorites for your friends that you can access from your News Feed. You can also create your Facebook community to help crowd source its next product idea.

Steps for product development and innovation

STEP 1 – Make a creative campaign to request the opinion of your new product
  • Run a contest or event to gather input on Facebook by building an application to gather submissions.
  • Have the community vote and provide incentives for participation.
STEP 2 – Drive awareness of and participation in the campaign by promoting it across your marketing channels
  • Run a Facebook Ads campaign that includes Sponsored Stories for App Used.
  • Promote the campaign in your other marketing channels such as TV, email, print or on your website.
STEP 3 – Identify and refine your target audience with Campaign Reporting and Page Insights
  • Optimize your Facebook campaigns by testing which audiences are more responsive to different creative
  • Use this information to direct future marketing efforts
STEP 4 – Build a social product experience by using the Graph API and Social Plugins
  • Enable people to like individual products and content across the web with the Graph API
  • Use Social Plugins like the Activity Feed, Recommendations, Comments and Live Stream to make experiences off of Facebook social
STEP 5 – Be present and active on your Facebook Page throughout the product development cycle
  • Use publishing and Facebook Questions to get feedback, iterate and generate future product and marketing ideas

Generate Awareness

Once you have created a Facebook Page that allows your unique brand to shine, it is time to generate awareness of your Page, latest product, or current marketing effort. To do this, you can leverage Facebook’s tremendous reach and targeting capabilities with Facebook Ads and Sponsored Stories. These products offer the benefits of earned at the scale and predictability of paid. That’s because they are shown with stories about friends who have already engaged with your business on Facebook. This is the new word of mouth and it’s twice as effective at driving awareness.

Steps to Generate Awareness

STEP 1 – Create a Facebook Ads campaign that encourages people to take an action that will be seen by their friends
  • Keep ad destinations on Facebook
  • Encourage liking to build connections and make future campaigns more effective
  • Keep text simple, highlight special offers, tell users what to expect, have a strong call to action
STEP 2 – Integrate Social Plugins and the Graph API, such as the Like Button, into your website and mobile experiences
  •  This allows the actions people take off of Facebook to show up in the News Feed and be amplified through Sponsored Stories
STEP 3 – Post interesting content with clear calls to action that encourage interaction and sharing
  • Applications on Facebook can be used to build viral awareness campaigns
  • Promote launches or promotions with Deals or Events on Facebook
STEP 4 – Run Sponsored Stories to promote people’s actions from the News Feed to the right column of their friends’ screen
  • Sponsored Stories for App Used allow you to amplify every time someone interacts with your app
  • Sponsored Stories for Page Posts can be used to ensure your fans see your posts
STEP 5 – Use Facebook’s unique reach and targeting capabilities to optimize and iterate on your campaigns
  • Try different targeting techniques: Likes and Interests, Friends of Connections and standard demographic
  • To maximize message recall, test different creative for each target group

Drive preference and differentiation

Facebook is a great place to build preference and differentiation for your brand over competitors. On Facebook, people discover your brand through trusted referrals from their friends. Then drive preference by interacting with and rewarding your fans. Think of your Facebook Page as a key touch point that you can leverage to bring your brand to life for your customers in real time.

Steps to drive preference and differentiation

STEP 1 – Understand what people currently think of your business and why they think it is unique and relevant
  • Listen to what people are saying about your business on your Page and use Questions to survey them.
  • Use Page Insights to understand what they are interested in.
  • Define the gap between your current perception and your brand’s desired perception or point of differentiation
STEP 3 – Launch an integrated brand-building campaign to drive preference and differentiation
  • Create a campaign that supports your desired perception across your typical channels (TV, print, radio, Facebook, etc.)
  • Create Facebook Ads and Sponsored Stories with Friends of Connections targeting to show people how their friends have already interacted with your brand
STEP 4 – Think about how to integrate Facebook into your products, website or mobile apps to make them more personal and unique
  • Use the Graph API to enable people to shop based on what their friends like
  • Use Social Plugins to create a social experience for people engaging with your brands
  • Use Apps on Facebook to bring your brand to life on your Page
STEP 5 – Check in with your customers to understand what is resonating and whether you have been successful
  • Monitor your Wall and use Page Insights to see what’s working
  • Run a Nielsen Brand Effects study to ask questions or run polls to understand how perceptions changed post-campaign
  • Use your own brand tracking measurement tools

Increase traffic and sales

Facebook turns purchasing into a social decision by enabling people to show what they like and have purchased, both online and in the physical world. On Facebook, you can create viral promotional events, publicize offers or run Deals. Every time someone RSVPs, clicks, or checks-in, that action gets shared with all of their friends. This combination of word of mouth and your ability to deepen engagement with your customers at the point of purchase (either on your website or in store) is incredibly powerful at driving traffic and sales.

Steps to increase traffic and sales

STEP 1 – Decide on a sales goal and the promotional activities that will help you get there.
  • The right marketing mix will help you satisfy your customers’ needs, increase sales, improve your results and increase your ability to reach multiple customers within your target market.
STEP 2 – Run a creative campaign to share that promotion through Facebook Ads and Page publishing
  • Consider using an application or exclusive tab to create a promotion that requires people to like your Page or share the content
  • Use Sponsored Stories to ensure the friends of someone who interacts with your campaign, see that action
STEP 3 – Create a social experience at the point of purchase
  • Use the Graph API to allow people to like specific products
  • Integrate post purchase sharing so that once a user has checked out, they have the option to publish to their Wall
  • Create Deals to drive people in store and have them check in so the action gets published back to their friends
STEP 4 – Drive people to point of purchase online
  • Use Facebook Ads with offers that take people to the point of purchase – be transparent that clicking the ad will take you off Facebook
  • Every time someone likes a product on your website, boost the story with Sponsored Stories for Domains
STEP 5 – Drive people to point of purchase off-line
  • Make sure your Page is connected to a geographic Place
  • Use Deals and Premium Event Ads to drive people in store
  • Run Sponsored Stories for Place Check-ins to amplify word of mouth

Build loyalty and deepen relationships

Facebook is fundamentally about relationships. The people who like your Page are saying that they want a relationship with you. This connection allows you to build and deepen relationships with your most loyal customers and allows them to spread the word about your brand to their friends. Because of the information people share about themselves on Facebook, you can create highly custom and personalized experiences to drive engagement and loyalty over time.

Steps to build loyalty and deepen relationships

STEP 1 – Remind people that you are on Facebook and there to communicate with them
  • Promote your Facebook Page in offline marketing collateral
  • Integrate Facebook into your website with Graph API to make sure your customers are part of your Facebook community
  • Use Facebook Ads and Sponsored Stories to stay top of mind
STEP 2 – Develop an authentic personality and voice
  • Create a publishing calendar
  • Post stories that people care about, ask questions and encourage participation
  • Publish in the early morning or late evening
STEP 3 – Ask questions, listen and be responsive, take part in a two-way conversation
  • Use Facebook Questions to drive engagement and learn
  • Appoint someone on your team to monitor your Page daily and interact with people in an authentic way
STEP 4 – Let your fans know they are special and reward them for their relationship
  • Thank them for their engagement
  • Run Deals and special promotions to your Facebook community
  • Provide them with exclusive information, updates, and events

Amplify recommendation and word of mouth

Everything you do on Facebook is viral because all actions are published into the News Feed and are lasting. People expect to discover things on Facebook through their friends. Rather than thinking of driving recommendation as an independent objective, sharing should be built into all of your Facebook activities and campaigns. Here are some of the Facebook tools that help amplify word of mouth and recommendation.

Steps to Amplify recommendation and word of mouth

STEP 1 – Encourage people to like your Page
  • This opens the communication channels between you and your customers
  • It also creates an association between your brand and that individual
STEP 2 – Create great content that encourages sharing and keep it fresh
  • Post video content to stimulate sharing
  • Use a publishing calendar that includes exciting product announcements and promotions
  • Be active in two-way conversations
STEP 3 – Integrate Social Plugins and the Graph API with the Like Button on all of your online properties and at any point of purchase
  • This creates more opportunities for actions that will be published into the News Feed and content that can be used in Sponsored Stories
STEP 4 – Use Facebook Ads and Sponsored Stories to create word of mouth at scale
  • These products allow you to show your brand’s message to your target audience with stories about their friends who have already engaged with your business
STEP 5 – Learn and iterate
  • Use Page Insights to determine the content people are most excited about engaging with and sharing
  • Use Campaign Reporting to determine what type of creative and targeting gives you the best results

Gain insights

Facebook allows you to learn about your customers both by observing their actions and by engaging with them directly. It is a great place to learn who your customers are and what they think about you. Facebook makes it easy to incorporate your customers into your product development cycle and marketing campaigns and iterate quickly. You can do all of this in real-time, globally. When used actively, these insights can help improve your business by helping you stay aligned with the people you serve.

Steps to Gain Insights

STEP 1 – Use Campaign Reports for your advertising campaigns and Sponsored Stories
  • By testing different targeting options, you can learn more about your audience
STEP 2 – Learn from Page Insights
  • See the demographic breakdown of who is interacting with your Page and what they are interested in.
STEP 3 – Learn from the two- way conversations that occur on your Page
  • Watch, listen and respond when you use Facebook Questions, Apps on Facebook or publish
STEP 4 – Learn by integrating Facebook login and API with your online measurement tools
  • Track individual behavior, engagement and purchasing
STEP 5 – Use advanced campaign metrics

When you run large advertising campaigns, use Nielsen Brand Effects studies to track the effectiveness of your campaign on brand building objectives

Hope the above information helped you a lot to learn many new things and provided you a great knowledge to understand the optimize Facebook for greater marketing purpose. I am thankful to Facebook to share such a great knowledge to us.

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4 Easy Steps to Optimize Facebook Page to Boost your Social Media Presence

Posted by | Social Media | No Comments

Your business is to its customers. Build relationships with them, reach new people and boost sales with Facebook.

More than a billion people who like and comment an average of 3.2 billion times a day. When you have a strong presence on Facebook, your business is part of these discussions and have access to the most powerful form of marketing word-of-mouth – recommendations from friends.

Four steps to successful business on Facebook

Your page is the central place to grow your business, build your brand and develop relationships with your customers.

Create a Facebook Page

  • It is free to set up a page and only takes a few minutes to start.
  • Select a category and a page name that your business represents.
  • Choose a logo or another image that people associate with your business to use as a profile picture.
  • Write a sentence about your business that people understand what you do.
  • Set up an memorable web address for your page that can be used in marketing material to promote your presence on Facebook.
  • Pick a cover photo that represents your brand and displays your product or service. It is the first thing people see when they visit your page.

Facebook.com

Other Important Details

  • See views, edit the content of your page, keeping track of new activity and respond to personal messages from your admin panel.
  • Click the Edit Page button in the admin panel and select Info Update to add other details about your business.

 

You’re ready to create your first post

You can create different types of messages in your page including updates, photos, videos and questions. People who like your page will see some updates in your news feed.

The power of Facebook News Feed: 

  • Your page is where you create the messages that are shown on the News Feed, the center of the attraction of Facebook
  • News Feed is where people spend their time on Facebook – in fact, 40% of their time
  • It’s where people share the most important parts of their lives and where companies can engage in conversation

Successful posts are:

  • Short: Posts between 100 and 250 characters get about 60% more likes, comments and shares
  • Visual: Photo albums, pictures and videos get 180%, 120%, and 100% more engagement respectively
  • Optimised: Page Insights help you learn things such as what times people engage most with your content so you can post during those hours.

Invite people you know to like your Page

You probably have a community of friends, family, customers and employees who care about your business. Invite them to like your page.

Things to Do:

  • Explore the options under the Build Audience button on your admin panel. Be sure to invite your Facebook friends to like your Page.
  • Click on ‘Invite Email Contacts’ to upload your email list and send a message asking people to like your Page.
  • Promote your Page web address on shop signs, business cards, receipts, emails, chalkboards and other marketing material.

Connect With People

Now that you have a page, it’s time to reach your customers and prospects. Connect with the people who are the right fit for your business with Facebook Ads.

Create Facebook Adverts

Facebook Ads are paid messages from companies and may include the social context of friends. Those who like your page spend an average of 2 times more like a customer than people who are not connected to you on Facebook. Learn how to reach the right people with ads.

Set up your first advert

Choose the Page you want to promote and under ‘What would you like to do?’ you can:

  • Get More Page Likes: Reach people who are not connected to your page or site. You will be asked to design your ad including title, body text and image
  • Promote Page Posts: Promote a specific position, offering greater scope and increase your chances of placement in the News Feed
  • Receive new users: Get more facilities for applications Facebook application. Your ad will be shown to people who are likely to install the application.
  • Increase Attendance: Increase Facebook event responses. Your ad will be shown to the people most likely to join your event.
  • Advanced Options: See all creative and bidding options in one place. You can toggle your bidding options between CPM and CPC

Reach the right audience

  • Have an idea of the ideal customer you want to target. After choosing your ads and Sponsored Stories, you will be able to choose the specific audience for your ad.
  • The estimated audience size indicates the total number of people your ad will have the opportunity to reach if your bid and budget are high enough.
  • Location, age and sex let you choose the basic demographic characteristics of the audience you want to reach.

Campaign, pricing and scheduling

  • Name of your campaign, select your budget and set the schedule for your campaign
  • Unless you’ve chosen Advanced Options in the goals section, you’ll pay for impressions (CPM)
  • These impressions will be optimized so your advert shows to the people most likely to help you reach your goal.
  • You will never pay more than your budget, and you’ll never pay more than the actual cost to reach the people who are more likely to help you achieve your goal

Test Multiple Adverts

Implementation of several versions of ads can help you determine what your target audience will respond to best.

  • Get tested and control: Use an original version of the advert as a control to check the changes against
  • Change one part at a time: This will assist you see clearly that the change affects the performance of your ad
  • Create multiple versions of your ads: Replicating an ad by clicking “Create a similar advert ‘to look a specific ad in Manage Ads

When multiple ads are running on a campaign, Facebook automatically assign more than your daily budget to higher performing ads so it’s important to put your ads in different campaigns when testing.

Measure your advert performance

  • Actions: Facebook focus on actions that will help you achieving the objectives of the advertising campaign. These may include Likes page, advertisement, Engagement page, install the app, App Engagement, install the mobile application, Clicks link (for ads offsite) Submit claims, responses and Conversions events.
  • Reports: in-depth performance and demographic information to understand how their campaigns are doing over time. Run reports to optimize news feed ads shown in News.
  • Ad Reporting level: The price and supply of each ad or sponsored story, previews of ads, total spent, the calculation of the “cost per action” for each advertisement, information about the action, the size and audience participation , and a summary of its targeting and performance to help you monitor the success of your ads.
  • Response Graph: performance monitoring of your campaign clicks, CTR, impressions and actions in time, to see what changes are needed to keep your messaging cool.

Engage Your Audience

By posting content and have conversations on your page, you are building loyalty and creating opportunities to generate sales. Learn how to create content that will keep your audience interested.

Publish quality content regularly

When people like your page, they say they care about your business and delight to know what is happening. Submitting relevant content is the most important thing you can do to keep them interested.

How to write quality posts

  • Ensure that your posts are relevant to your audience and business.
  • Be brief, friendly, conversational.
  • Share photos and videos, as they tend to be more attractive
  • Ask questions or seek input
  • Give access to the exclusive information and special offers
  • Be appropriate by posting about current events, holidays and news

Tips about managing your posts

Organize your posts

Helping people to identify the most important content into your page:

  • Pin: Make your valuable post more important to stay on top of the page for 7 days
  • Star: Highlight important stories making them larger and more visible
  • Hide: Hide messages that are no longer relevant or are not as important

Schedule your posts

Manage your time preparing messages in advance and schedule when to display on the page.

From your Page’s sharing tool:

  • Click the clock icon in the lower-left of the sharing tool.
  • Choose the future year, month, day, hour and minute when you’d want your post to appear.
  • Click Schedule.

Post at least 1 to 2 times per week so you stay top-of-mind and relevant to the people who like your Page.

Promote your post to reach more people in news feed

Promoting your post is an easy way to reach more of the people who like your page and your friends in your news feed on desktop and mobile. Promote a post just blows more than it would appear on news channels of your audience.

Increase the likelihood that people will:

  • See your message in their news feed
  • Become aware of your business
  • Respond to your offer or sales promotion

Check your Page Insights to see what’s working

Page Insights includes information such as which posts are working together with an overview of what is connected to your business. Check their views regularly to understand what is working for you on Facebook. Insights page are available once 30 people like your page. Invite people you know to like your page if you have 30 likes.

Insights Tabs

  • Likes: Who likes your Page and how they found you.
  • Reach: The demographic information and the number of unique people who have viewed the contents on the page.
  • Talking about this: The only people who have created a story about your website including posts on your timeline page, likes, comments or shares your posts

Performance Measurements: The size and audience participation.

Performance graph: As each position has influenced the number of people who talk about your page and its scope.

Page post insights: Analytics on each of your Page posts.

 

Best Practice: Reply to your audience

Continue to engage: In order to encourage people to develop a relationship with your page and continue to engage them, make sure to respond to comments and private messages.

Address specific people: If many people have commented on a post, to deal with a specific person, you can tag your answer by typing @ before their name.

Keep track of messages: When people send you a private message, you will see a notification to this effect in your admin panel. Keep track of new messages and respond to them to let customers know that you are listening.

Influence Friends of Fans

When people interact with your page, their friends can see it in their News Feed as a story. Extend your audience by promoting stories of people involved in your page.

Encourage people to interact with your business

Word of mouth is the strongest form of advertising. When a person interacts with your business on Facebook, create a story. People can see when their friends support your business liking your page or connect with, and that may influence their purchasing decisions.

  • Encourage people to sign up for your business with a sign in your shop, or offering a special discount for people who check in.
  • Create events into your page and invite people to join them.
  • Ask questions and create post encouraging participation.
  • Share exclusive information and deals that people may want to pass on to their friends.

Expand your reach to friends of fans

Sponsored Stories are messages coming from friends about them working with your company. As a business, you can pay to promote these stories so there is a better chance of people see these interactions. Sponsored Stories can be displayed in the news feed on the desktop and mobile, and in the right column of Facebook.

Best Practice: Sponsored Stories work best for pages that have been liked by at least 100 people. There yet? Create an ad to build your audience and continue to publish interesting content.

Measure your performance

It is important to monitor how their sponsored stories are doing so you can make the necessary adjustments to achieve their goals. Insights page are the analysis of the page, but they will help you understand your audience and content that match. Ads Manager has information about the performance of your ad so you can learn the best ways to reach your target customers.

Page Insights Dos

  • Watch the messages are the most common and talked. Sponsor these messages to further encourage participation.
  • See where your likes come to understand how many people clicked Like on an ad or sponsored story pointing to your page.

Ads Manager Dos

  • Check the statistics of your advertising goals and cost of your ad for each action to see what you are getting for your investment ad or sponsored story. If the cost per share increases, consider changing the content to encourage more people to take action and improve performance.
  • Review the summary of the graphic campaign to see how the key actions are a time trend. Analyzed at the ad to see which of your ads are generating their key actions and continuing improvement in the best performing ads.
  • Observe your campaign reaches the report online ad manager. If you are not reaching enough people, expand your selection criteria.

Hopefully you’ve read all the four steps to build the successful Facebook Page and have a list of things to try. Take your time and try different approaches to see what works best for you. I would love to give special thanks to Facebook for Business for the Information.

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Learn SEO from the Best SEO Books and Guides to become an SEO Expert

Posted by | Search Engine Optimization | No Comments

Search engine optimization is a complex subject, especially when you consider all the information and misinformation readily available online. Unfortunately it’s often hard to tell which is best. Usually maximum times we use to dig into the book and realize that we just had wasted our time for the most common topics and subjects which we had read already read for the hundred of the times. 

We need a kind of the resource which get update with the ever changing world of Search Engine Optimization.So we can always taking Advantage of Search Engine Optimization for our Business.

Search engines have become a core resource for individuals looking for a business, product, or service. This transition to online search has, over the years, reduced the need for traditional search methods, such as yellow pages and newspapers.

And since the consumer searching landscape has changed, the way your business gets found must change.

Whether you’ve already invested in an SEO strategy or are just getting started, this guides will help you gain a stronger understanding of all aspects of the SEO process. The ideas, best practices, and examples all come from top SEO experts. And the best part is they uniformly update these resources to always provide the most advanced SEO knowledge to their readers.

Search Engine Optimization Starter Guide – Google

Search Engine Land’s Guide To SEO – Search Engine Land

The Beginner’s Guide to Search Engine Optimization (SEO) – MOz

The Advanced Guide To SEO – Quick Sprout

Learning SEO from the Experts – HubSpot

The Blogger’s Guide to SEO – by Aaron & Giovanna Wall

The Definitive Guide To Higher Rankings For WordPress Sites – Yoast.com

Search Engine Optimization (SEO) Best Practice Guide – Econsultancy

SEO Best Practices Guide by Vertical Measures

What The Heck Is SEO? A Rebuttal – By – Will Critchlow – Smashing Magazine

Above are the best 10 available resources on the web to learn SEO and to get the expertise in the Search Marketing. All the above resources are that best and perfect so you can always refer them to refresh your any knowledge and understanding regarding SEO. The greatest part is that all those resources get uniformly update time by time so their readers always get the best of the web.

So it is always great practice to learn SEO but you also should understand why learning SEO is so much important and essential for you. Please read the most important link given below. It will guide us why every business online should consider the Search Engine Optimization as an integral part of marketing aiming to establish a prominent online presence.

Please visit:

Why SEO? – Ayima.com

Hope the above resources will help you a lot to create a best SEO strategy. Good Luck Smile.

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How to Set up Business Oriented Facebook Profile

Posted by | Social Media | No Comments

Your personal profile is plugged into your business page and it is essential in making the first page of the business. Your personal profile is different from a business page because it can be established privacy settings to make specific posts, photos, etc.. Your personal profile is where you can communicate with your friends.

How are Pages different from personal timelines?

Each person has only one account and logon information. Each account can have a personal timeline and manage multiple pages.

Personal timelines:

  • Timelines are for individual, non-commercial use.
  • Timelines represent individual people and must be held under an individual name.
  • You can follow Timelines to see public updates of people you’re interested in but aren’t friends with.

Facebook Pages:

  • Pages look similar to personal timelines, but they offer unique tools for connecting people to a topic you care about, like a business, brand, organization or celebrity.
  • Pages are managed by admins who have personal timelines. Pages are not separate Facebook accounts and do not have separate login information from your timeline.
  • Pages provide insights to help admins understand how people are interacting with the Page.
  • You can like a Page to see updates in News Feed about brands you care about.

NOTE: Making your business page with your Facebook profile does not make business page fans your friends on Facebook.

Below are the following steps which will guide you to create effective business Facebook profile.

  • Add a Profile Picture & Cover Photo
  • Add Things You Care About
  • Update Your Basic Info
  • Share, Star & Hide Stories
  • Explore Your Activity Log

How to add a profile picture and cover photo.

Add profile picture

Your profile picture helps people recognize you on Facebook. To add a profile picture or change your current profile picture:

1) Go to your timeline and hover over your profile picture

2) Click on the to edit your picture

3) Choose whether you want to:

  • Pick a photo you already uploaded to Facebook
  • Upload a new photo
  • Edit your thumbnail
  • Remove your current photo

You can use any of the photos you’ve uploaded to Facebook as your profile picture. You can also use photos your friends upload, if you’re tagged in them. Just find the photo you want to use, hover over the photo and select Options. Click Make Profile Picture from the menu. Crop the photo and click Done Cropping below the photo to finish making this your new profile picture.

Note: Your current profile picture is Public.

To add a new profile picture:

1) Go to your timeline and tap your profile picture

2) Tap Edit Profile Picture

3) Choose a photo from your phone’s library or tap the camera button in the bottom-left corner to take a new one.

Note: Your profile picture must be at least 180 pixels wide. If you are unsure of whether or not your picture meets this requirement, you can right-click on the picture to see the photo properties, which should include the photo dimensions (ex: 100 x 91 would be too small).

Cover Photos

A cover photo is the larger photo at the top of your timeline, right above your profile picture. Like your profile picture, cover images are public, which means anyone visiting your timeline will be able to see them.

We’ve found that people have a better experience viewing your timeline when they see a cover that is as unique and individualized as you are. This helps people learn more about you. It also helps us prevent spam, fake profiles, and other content that can detract from your experience on Facebook. An easy way to ensure your cover image is unique is to choose an image from your life, like a photo from a wedding, day at the beach, or birthday party. If you want to use a photo to show solidarity or express support for a cause or organization, you can still post a status or photo.

To add a cover photo to your timeline:

1) Go to your timeline

2) Click Add a Cover

3) Choose whether you want to upload a new photo or pick a photo from one of your existing photo albums

4) Once you choose a photo, you can reposition it by clicking on the image and dragging it up or down

5) Click Save

 Note: Your cover image has to be at least 720 pixels wide.

What’s the difference between my profile picture and cover photo?

Your profile picture is the picture that friends see next to your name everywhere on Facebook. This is how people recognize you.Your cover photo is the large image at the top of your timeline. This is your chance to feature a unique image that represents who you are or what you care about.

How do I edit my cover photo?

To edit your cover photo:

1) Go to your timeline

2) Hover over your cover photo

3) Click Change Cover at the bottom-right of your cover photo

4) Pick one of the options from the pop-up menu (ex: Upload Photo, Choose from Photos, Reposition…)

5) Save your changes

Add Things You Care About

The different sections of your About page let you show what’s happening in your life. You can add your runs, the books you’ve read, the movies you want to watch, and more.

Add Stuff to Your About Page

How do I use the + button to add things to sections of my About page (ex: Books and Events I want to watch)?

Adding things to your About page helps you share what you care about and discover what you have in common with other people. For example, to add book and events you want to watch to your About page:

  • Go to your timeline
  • Click About beneath your cover photo
  • Scroll down to the book and events section and click Want to join and read(you may need to click Add Events)
  • Search for specific titles or click  to add suggested movies

When you see things that interest you on other people’s timelines or around Facebook, you can also add them by clicking

Use the audience selector to choose who can see things you add. The selector remembers your choice, so new things you add (regardless of which section you’re adding things to) will have the same audience unless you change it.

Update Your Basic Info

Edit Your Personal Info

How do I edit my basic personal info on my timeline?

Editing Info

You can edit your basic personal info (ex: gender, contact info, relationships, work and education) by going to your timeline and clicking Update Info beneath your cover photo. Click Edit in the top right of each section, enter your new info and click Save.

Selecting an Audience

While editing each section, you’ll see an audience selector next to most pieces of info. Select an audience to choose who you share this info with.

Note: Your email address has additional settings.

 Can I choose who can see Pages and other things I’ve liked?

  • You can select an audience for each section of likes on your About page:
  • Go to your timeline and click About beneath your cover photo
  • Scroll down to the section you want to edit
  • Click in the upper-right corner of that section and select Edit Privacy
  • Use the audience selector to select who can see things you’ve liked in that section

Keep in mind, when you share something on your timeline, the audience you choose can also see it other places on Facebook, such as in News Feed and search.

How do I control who can see my email address on my timeline?

Your email address has both a privacy setting (that controls who you share it with) and a setting that controls whether it shows on your timeline or not. For example, you can choose to show your email address on your timeline, but set its privacy to Friends, so your email is shared on your timeline and other places on Facebook with your friends.

To adjust who you share your email address with and decide if it shows on your timeline:

  • Go to the About section at the top of your timeline
  • Scroll to your Contact Info and click the Edit button
  • Click the audience selector to the right of your email address to edit who your email address is shared with
  • Select Shown on Timeline or Hidden from Timeline

Note: When you hide your email on your timeline, the people you share it with can still access your email address elsewhere such as in search and other places on Facebook.

How do I change my name?

You can change your name or add an alternate name (ex: nickname or maiden name) to your account. To edit your name:

Review our name standards

  • Click in the upper-right corner of any Facebook page and select Account Settings
  • Click General in the left-hand column
  • Look for the Name setting and click Edit to the far right
  • Type in your name and save your changes

 Keep in mind:

  • To help make sure that everyone uses their real name, we limit the number of times you can change your name.
  • If you weren’t able to change your name, we may be able to help.

 How do I display an alternate name (ex: nickname or maiden name) on my timeline?

If you’d like to list a second name on your account (ex: maiden name, nickname, or professional name), you can add an alternate name from your account settings.

Here’s how:

  • Click   at the top right of any Facebook page and select Account Settings.
  • Click General in the left-hand column.
  • Find the setting Name and click Edit to the far right.
  • Enter your alternate name. Make sure it complies with our alternate name policies.
  • Check Include this on my timeline to have your alternate name listed on your timeline. Otherwise, it will only help people find you in search.
  • Save your changes.

Note: If you checked the box to have your alternate name listed on your timeline, it’ll appear next to your name at the top of your personal timeline page. It’ll also show up next to your name in search results and any friend requests you send. If you have a large number of followers, you may be prompted to verify your account when you add an alternate name to your timeline.

How is a language-specific name different from an alternate name?

 A language-specific name is:

  • Your real, full name, as it appears in a different language
  • Shown in place of the name you signed up with throughout the site (on your timeline, in search results, posts, comments and photo tags)
  • Only visible to people using Facebook in that language

An alternatate name is:

  • A different version of your name, like your nickname or maiden name
  • Displayed in parenthesis next to your name, but only on your timeline and in search results
  • Visible to anyone who views your timeline or search results

What names are allowed on Facebook?

Personal Accounts

Facebook is a community where people use their real identities. We require everyone to provide their real names, so you always know who you’re connecting with. This helps keep our community safe.

Names can’t include:

  • Symbols, numbers, unusual capitalization, repeating characters or punctuation
  • Characters from multiple languages
  • Titles of any kind (ex: professional, religious, etc)
  • Words, phrases, or nicknames in place of a middle name
  • Offensive or suggestive content of any kind

Other things to keep in mind:

  • The name you use should be your real name as it would be listed on your credit card, student ID, etc.
  • Nicknames can be used as a first or middle name if they’re a variation of your real first or last name (like Bob instead of Robert)
  • You can also list another name on your account (ex: maiden name, nickname, or professional name), by adding an alternate name to your timeline
  • Only one person’s name should be listed on the account – timelines are for individual use only
  • Pretending to be anything or anyone is not allowed

How will my alternate name appear to other people on Facebook?

If you checked the box to display your alternate name on your timeline, it will appear in parentheses next to your full name at the top of your timeline. People will also see your alternate name if they search for you or when you send friend requests.  If you have a large number of public followers, you may have the option to verify your account and display your alternate name on the top of your timeline, with your real name in the About section.

Share, Star & Hide Stories

Explore Your Timeline

How do I navigate my timeline (ex: view past posts)?

You can scroll through your timeline or use the menu of dates on the right side of your timeline to jump from year to year. Click a year or month to see what was going on in your life during that time.

You can also choose to view Highlights or All Stories from a particular year by clicking on the dropdown menu at the top of that year’s section on your timeline.

What are the combined stories on the left side of my timeline (ex: map with all the places I’ve been)? How do I edit these stories?

These sections show you a summary of your activity during a specific period of time. These summaries can include a variety of stories, like events you attended, photos you were tagged in and places you visited.

Hover over each box and click  to hide that section from your timeline or view individual stories. When you choose to view individual stories, you’ll be taken to your activity log, where you can scroll through all the stories from that section. Click next to a story to hide it from your timeline or delete it.

Note: When you hide a box from your timeline, the individual stories may still be visible to the audience they’re shared with on your timeline and elsewhere on Facebook, such as in News Feed and search.

What is the “friends posted on your timeline” box on my timeline?

This box shows posts that friends added to your timeline (starting in 2011) or posted on your wall (before 2011) for you and your friends to see.

 If you’d like to hide one of the posts in this box from your timeline:

  • Roll over the box
  • Click the
  • Select View individual stories

You can then scroll through the posts from that year in your activity log. Click next to an individual post to hide it from your timeline or delete it altogether.

Edit Your Timeline

How do I delete something posted on my timeline?

  • Go to your timeline
  • Hover over the story and click
  • Click Delete…

If you don’t want something you’re tagged in to appear on your timeline, you’ll need to remove the tag. Remember, when you remove a tag, the post will no longer appear on your timeline, but that post is still visible to the audience it’s shared with other places on Facebook, such as in News Feed and search.

How do I post to my timeline?

You can share new stories from the top of your timeline:

  • Pick what type of story you want to share (ex: Status, Photo)
  • Type in any details you want to add
  • You can  tag friends, pick a date for the story, add a feeling or what you’re doing or  add a location.
  • Select an audience for your post (by default, life events start off as public)
  • Click Post

 How do I star a story on my timeline? What does starring a story do?

  • Hover over the story you want to star and click
  • Starring stories lets you highlight what you think is important. Starred stories are highlighted on your timeline and include a star banner.

How do I change the date of a story on my timeline?

You can change the date of stories on your timeline, including your life events and any photos and videos you post or are tagged in. This will move the stories to a new spot on your timeline. To change the date of a story:

  • Hover of the story and click
  • Click Change Date
  • Enter in a new date and click Save

 Note: If you tag your friends in a photo, post or app activity, they’ll also have the option to change the date of this story when they see it on their timelines. You have the option to change it back.

 How do I report a story on my timeline or mark a post on my timeline as spam?

To remove a story from your timeline or mark a post on your timeline as spam:

  • Hover over the story
  • Click and select Report/Mark as Spam from the dropdown menu
  • Click the link to make a detailed report or click Remove Post to remove this post from your timeline

Explore Your Activity Log

See Your Activity

Your activity log is a list of your posts and activity, from today back to the very beginning. You’ll also see stories and photos you’ve been tagged in, as well as the connections you’ve made – like when you liked a Page or added someone as a friend.

Activity Log

 What is my activity log?

Your activity log is a tool that lets you review and manage what you share on Facebook. Only you can see your activity log.

 How do I get to my activity log?

  • You can get to your activity log from your privacy shortcuts:
  • Click your privacy shortcuts   in the upper-right corner of the page and select Who can see my stuff?
  • Click Use Activity Log.

Note: Only you can see your activity log. However, stories in your activity log may appear other places on Facebook, like on your timeline, in search or in your friends’ News Feeds.

What’s included in my activity log?

Your activity log includes all your stories, organized by the date they happened on Facebook. This means when you add a life event to your timeline, it will show up in your activity log on the day you added it, not the day of the event itself.

By default, your activity log shows your activity from the current year, starting with your most recent activity. Click on a year (in the top-right corner) to jump directly to that time.

How do I quickly view my photos, and photos I’m tagged in, that are shared with Public?

Your activity log lets you review your photos, and photos you’re tagged in, that are shared with Public. To view photos shared with Public:

  • Go to your activity log
  • Click Photos in the left-hand column
  • Select Public from the filter at the top of your activity log next to Shared with

You can also review photos that you’ve hidden on your timeline by selecting Hidden from the dropdown menu next to On timeline. Keep in mind, photos you’ve hidden on your timeline are still visible to the audience they’re shared with other places on Facebook, such as in News Feed and search.

Control What Goes on Your Timeline

You’ll see two dropdown menus next to each story in your activity log. The first lets you adjust the privacy of your posts, or it shows you the privacy setting if it’s a story created by a friend (like when someone writes on your timeline or tags you in a post). The second dropdown menu controls the visibility of the story on your timeline and gives you the option to hide, allow or star the story on your timeline. You also have the option to delete anything you post on Facebook. Keep in mind, posts you hide on your timeline are still visible elsewhere to the audience they’re shared with on Facebook, including in search, News Feed and other places on Facebook.

On some stories, like posts from applications, you can report the post as spam, turn off publishing from the app or remove the app from your timeline altogether.

How do I use my activity log to hide or remove stories?

  • Go to your activity log
  • Find the story you’re looking for
  • The audience selector next to the story shows you who the story is shared with
  • You can hide or delete certain stories right from your activity log by clicking next to it

Keep in mind, stories you hide from your timeline may still be visible to the audience they’re shared with other places on Facebook, such as in News Feed and search.

How do I find a particular type of story in my activity log?

Different types of stories (ex: posts by others, likes, comments) are listed in the left-hand column. Just click on a specific type of activity and those stories will appear chronologically in your activity log.  You can return to a complete view of your activity log by clicking All at the top of the left-hand column.

You can return to a complete view of your activity log by clicking All at the top of the left-hand column.

Timeline Review

If you’ve turned on timeline review in your Privacy Settings, you’ll find your pending posts at the top of your activity log. You can quickly approve new content and tags from your friends by clicking the check mark, or you can X them out if you don’t want them to appear on your timeline. Keep in mind, posts and photos waiting for review or hidden on your timeline are still visible elsewhere to the audience they’re shared with on Facebook, including in search, News Feed and other places on Facebook.

What is timeline review? How do I turn timeline review on?

Posts you’re tagged in can appear in News Feed, search and other places on Facebook. Timeline review is part of your activity log and lets you choose whether these posts also appear on your timeline.

When people you’re not friends with tag you in a post, they automatically go to timeline review. If you would also like to review tags by friends, you can turn on timeline review for tags from anyone:

  • Click at the top right of any Facebook page and select Account Settings
  • In the left-hand column, click Timeline and Tagging
  • Look for the setting Review posts friends tag you in before they appear on your timeline? and click Edit to the far right
  • Select Enabled from the dropdown menu

Following the above steps and guidelines will definitely help you to create the most professional profile a every professional should always create.I would love to give special thanks to FaceBook Help for the Information.

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Best SEO Company to Outsource Your Search Marketing Campaign

Posted by | Search Engine Optimization | No Comments

Finding a SEO company can be hard work! The process of hiring a SEO vendor or consultant in a sea of spam and fake merits has to be exhausting and who has money to gamble with? The SEO industry as a whole doesn’t make it any easier by perpetuating a very real reputation management problem.

Well, the Internet’s search engines are a whole lot smarter now. So are their scammers. Google is their way of determining which websites are the most applicable and useful for every search term. An SEO specialist’s task is to make a page as applicable and useful as possible, thereby improving its rank. As service providers, many SEO firms will offer you the stars and the moon when it comes to SEO, but few will be able to deliver the sustainable change they promise. So when you’re choosing an SEO firm, you’ll have to weed through a lot of empty promises to find a trustworthy specialist.

Today we are sharing you the list of some of the best SEO Companies. You can trust them fully to outsource your SEO requirements. Have a look to the below list and choose the best one as per you requirements.

97th Floor

Created in 2004 by Chris Bennett, 97th Floor quickly grew into the respected industry-leading firm it is today. The 97th Floor brand has become synonymous with several popular services in the industry such as, Link Building, Infographics, Interactive Graphics, Social Promotion, Pinterest Marketing and Reputation Management. Many of their team members present at large events, sharing their knowledge and expertise at prominent industry seminars and conferences. They work with huge clients all over the world and are just plain passionate about what they do.

Adapt Partners

Adapt Partners is an experienced search agency with clients that range from the Fortune elite to medium entities in both business to business (B2B) and business to consumer (B2C) segments.

Adapt is more than just an ordinary consultancy. They have the experience, knowledge and technical skills to develop a strategic plan to fit your particular situation. They will implement changes on your behalf, or work with your internal or external development team to adjust your strategy quickly and efficiently.

When you hire Adapt, you hire its 17 years of experience, not just Account Managers.

Agillian

Carlos del Rio the founder of Agillian has over 7-years of experience designing and analyzing web strategy and implementation for a variety of companies ranging from small businesses to world-leading companies like Otis Spunkmeyer and Viz Media. He believes that proper use of traffic analysis and breaking down barriers between web-involved departments is fundamental for businesses to succeed in a web driven economy. He is a author Author of User Driven Change: Give Them What They Want & A Strategic Framework for Emerging Media

Ayima

Ayima is unique in its marketplace, offering large organisations an alternative to an in-house SEO team. Whilst providing the services of a typical agency in terms of reporting and documentation, Ayima also spends time training and educating clients whilst also building bridges for cross-departmental collaboration. Effectively Ayima provides corporations with all the benefits of an in-house team, with the constantly updating knowledgebase of an agile marketing agency.

Blind Five Year Old

Blind Five Year Old is an online marketing firm specializing in search. Based in the Bay Area, Blind Five Year Old is owned by A.J. Kohn, an experienced marketing executive with a successful track record spanning nearly 20 years. The strange name comes from a specific search engine optimization (SEO) philosophy – to treat search engines like they are blind five year olds.

BusinessOnline

The digital world is rapidly evolving making it an exciting time to be involved in the space. At BusinessOnline they re-imagine the possibilities of online marketing’s future. They firmly believe in adding value to the digital world; that value comes from the spirited contribution of our people.

When you walk through their doors you can feel the surrounding energy and opportunity. They have an entrepreneurial spirit that fosters creativity and invites innovation. They work hard and play hard; building a collaborative and supportive culture. They believe in building relationships that lead to success for everyone.

Define Media Group

Define Media Group Inc. is an audience development consulting firm, specializing in enterprise Search Engine Optimization (SEO), Investment Advisory Services and Social Media consulting.  Define is a boutique consulting firm, focused on bringing our proven strategy to online enterprises. With clients like The NY Times Company, Hearst Corporation, Conde Nast Publications, Time Inc., and others, the strength of Define lies in leveraging our experience to design targeted audience development campaigns that can effectively scale across large organizations. By harnessing the power of Search Engine Optimization and Social Media Marketing through all the stakeholders of an organization, we help our clients increase traffic, grow revenue and strengthen brand awareness and visibility online.

Distilled

Distilled is a creative online marketing company. They believe in sharing knowledge through our blog, conferences and interactive training. They think BIG, they start small, and they call call this smarter online marketing.

Distilled have offices in London, New York and Seattle. Their mission is to discover, implement and share ways of helping great businesses succeed online.

Hop Online Ltd.

Anastasia Alpaticova Chief Operations Officer is a marketing professional with over 10 years of experience spanning such sectors as telecommunications, media & publishing, wine making, NGOs and executive search. Born in Ukraine and grown up in Moldova, she has extensively travelled across Europe, North America and Africa, with longer stays in North Africa, Hungary and the US. Anastasia is now living in Sofia, Bulgaria for her love of the Rila lakes, delicious food and passionate Balkan spirit. She speaks fluent English, Bulgarian, Russian and Romanian.

iAcquire

They have  put in a lot of time and work (and nights and weekends) to build ourselves into a leading digital agency with search (and all the wisdom and insight that brings) at the heart of everything we do. Our team has been growing. Their capabilities have expanded. They have brought together the smartest folks in social media, reputation management, and digital strategy, and they are charting new ground — with persona-driven market research as our compass, and search as our map. It’s worth to check out their website.

Internet Marketing Ninjas

Internet Marketing Ninjas is a full service Internet Marketing Company dedicated to increasing our clients’ business through the strategic use of multiple online marketing methods. IMN has its roots in Link Building and has added a full list of services, such as Social Media, Local Marketing, Content writing, Analytics, Reporting and more.

Keyphraseology

Keyphraseology provides search engine optimization services to small and medium businesses. They help outstanding businesses to achieve the presence they deserve in the organic search results of Google and other search engines. Our work results in the additional qualified traffic and conversions that help businesses grow.

KeyRelevance

KeyRelevance is a full service search engine marketing company that offers search engine optimization, pay per click management, usability and conversion enhancement recommendations, web site assessments and web analytics services to companies across the nation.

KeyRelevance has assembled an impressive team of experienced search engine marketers. KeyRelevance is unique in the industry in that their search experts have an average of over TEN years online marketing experience.

Mack Web Solutions

Mack Web Solutions is an organic web marketing agency dedicated to using our knowledge, experience, and (let’s face it) witty charm to give our clients the virtual presence that has become a necessity in today’s web-driven world. After all, you have businesses of your own to run, customers to please, products to create and finesse, lives to live.You don’t need to add ‘keep up with the various trends and tides of the internet, which is as ever-changing as the sea’ to your list.

MobileMoxie

Mobile Moxie will provide step-by-step assistance as you venture from traditional marketing and/or web marketing campaigns into the world of mobile marketing.  It is understood that you have existing campaigns, and that these took time and money to create.  This is why they don’t throw out your old campaigns.  Instead, They use your existing marketing material as a jumping off point for your mobile strategy.  They will work to learn your business, your existing campaigns and market niche, and they will help you blend them into best practices for mobile marketing.

Outspoken Media, Inc.

Outspoken Media is a boutique SEO consulting company that specializes in fitting clients with customized integrated marketing strategies to amplify their voice on the Web. The goals of their services are to expand your reach in your market and to help you attract qualified customers. While other marketing firms focus on providing clients with just one or two services, they believe it’s a combination of services that will deliver the best results to our clients.

Portent, Inc.

Portent, Inc. is one of North America’s premier Internet marketing companies. Since 1995, they have helped clients attract an audience, then build significance within it. Look around. Learn about them. Then contact us and learn how they can help you grow your business.

Promediacorp

Promediacorp provides inventive search marketing services to enterprise-level corporations.

Since the early days of the web, with a band of SEO experts, web programmers and marketing strategists, we’ve since expanded our team and honed our abilities to provide a full range of website management and consultation services. Highlights include: natural search engine optimization, paid search management (PPC/CPC), link building, crowdsourcing, social media marketing, reputation management and website analytics.

SEER Interactive

As a national leader among digital marketing agencies, our experienced team of SEO, PPC and Analytics associates have the expertise to not only get you ranked and get your ads driving clicks to your website, but to analyze the impact our efforts have where it matters, on your bottom line. We’re an Analytics first company, and we will not take on projects where we can’t analyze our impact on your business.

SEER differs from other digital marketing agencies in that we realize that rankings and clicks are only as important as the leads and sales they generate. Our team approaches all projects assessing the goals you are trying to reach online and creating custom solutions to help you reach your goal, through SEO, PPC, Analytics or all! We have offices in Madrid, Philadelphia, and San Diego, giving us consultants who are able to service clients on both coasts, everything in between and abroad.

SEOgadget

The team at SEOgadget is regarded as one of the most expert search engine marketing (SEO) and conversion rate optimisation specialists on the planet.

They’re niche, boutique, They have a great set of consulting options and they work. Take a look at who are working with them, and what they’re saying about them. You will be impressed, and reassured that you’re talking to the right people.

SEOinhouse.com

SEOinhouse.com knows enterprise-level internet marketing. They are the experts at in-house programs that leverage in-house resources and opportunities to their maximum potential. They deliver sustainable, scalable and successful strategies that you can actually implement in your world, with your legacy systems, challenges and hurdles.

They were in your shoes. They are ex-in-house SEOs. They faced your challenges when the in-house road was unpaved. They deliver things you will use, write notes in, and forward to colleagues and management.

seOverflow

seOverflow is one of the top in the country for SEO outsourcing and per pay click services, working with clients in the US and around the world. They’re on the national and international speaking circuit introducing new SEO trends. Information is everything in this business and we make it our job to be the first to know.

We take pride in the fact that we’ve assembled a tight-knit, cohesive team of the industry’s leading experts to help you with every aspect of your search engine strategy.

Slingshot SEO, Inc.

Slingshot SEO exists because they love the Internet and are endlessly fascinated by the way it’s changing the world and serving people. Today Slingshot SEO is one of the country’s leading and fastest-growing search engine optimization companies. They employ more than 100 internet marketing experts from our headquarters in Indianapolis and locations across the country. Innovation is our hallmark: with our own in-house Research & Development Department delivering unique resources about the SEO industry. Among our talent includes the first ever SEO firm Editor-in-Chief and a team of writers and editors that ensure the quality and credibility of our content.

Stone Temple Consulting Corporation

STC is committed to assisting its clients with the development of new traffic to their web sites from the web. Their holistic techniques are designed to be acceptable to search engines and the online community at large. Like all people looking to increase the traffic you receive to your web site, you will hear of tricks and gimmicks that are designed to get you traffic. This is not what they do.

If you are trying to build a long term business, one where the business itself is an asset to be nurtured and grown, you do not want the value of that asset to be dependent on a revenue stream that can evaporate with the very next search engine algorithm update or the negative reaction of the Internet community. You want to use an approach that consistently and steadily builds value over time. This is what they do.

User Effect

User Effect is a consulting firm specializing in strategic usability for business websites. Put simply, we help you convert website visitors into buyers. We achieve results through a combination of usability best practices, analytics and testing, and understanding the full life-cycle of the consumer, including search engine optimization and online marketing. The User Effect blog is focused on website usability and other issues that drive online sales.

Vertical Measures

Vertical Measures is always on top of the ever-changing world of Internet marketing & SEO, making the necessary adjustments to our strategies in order to help each of our clients achieve their online goals.

As the name implies, Vertical Measures is here to promote progress. We provide results-oriented website marketing, search engine optimization, social media marketing, link building, local search and keyword research, offering a diverse range of tools and services.

Verve Search

Verve search is a SEO & Social Media Agency who believes getting you to the top of the search engines is only the beginning. After all, it’s not enough to drive site traffic, if you aren’t able to convert that into business.

Verve search focus is to create search campaigns that get results. Pure and simple. From the initial strategy, to getting your website ranking at the top of the search engines, as well as generating referring traffic through Online PR and advice on how to transform visitors into customers.  Verve search pride themselves in the ability to integrate ourselves into our client’s marketing and technical teams, building an honest and transparent relationship with people we are working with.

Virante, Inc.

Virante has been a part of the web marketing industry since the late 1990′s. Focused specifically on Search Engine Optimization in its early years, Virante earned a reputation of “zero to one million”, empowering numerous companies to grow to a million in sales. Virante’s expansion into the remainder of online marketing has been similarly fruitful, creating the “rent-to-own” strategy for building and sustaining traffic and qualified leads for any web site or business. Subsequently, Virante has been tapped by the Wall Street Journal to provide web marketing expertise to its readership.

BlurbPoint

BlurbPoint is a Internet marketing company dedicated to assist our customers enhances their online presence and search engine ranking. Their teams of Internet marketing professionals are well versed in every aspect of online marketing and web advertising. Their teams of Internet marketing professionals are well versed in every aspect of online marketing and web advertising. Few of their recent accomplishments and achievements are exhibited in their press room.

BlurbPoint is the world’s best Internet Marketing Company located in USA, UK and INDIA. BlurbPoint provides complete Internet marketing services which are specially designed to improve your online presence and ranking in all the major search engines. Their service helps websites to perform better than their competitors as they diverse the maximum quality traffic towards sites which boost up conversion rates.

Note – The above list is not representing websites as in ranking manner. They all are best in the class and provide excellent solutions to their clients you can contact them with your requirements I am 100% sure that your business marketing project will be in most skilled team.

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How To Start Facebook Marketing Campaign For Your Business

Posted by | Social Media | No Comments

A few years back, when Mark Zuckerberg came up with his notion of social networking site Facebook He had no idea what it would become in time to come. Facebook has literally revolutionized the way we view social networking. With over 700 million active users, is certainly the biggest platform you can get if you are looking to engage with many people at the same time. While Facebook is the premiere social networking platform, but also holds great potential for businesses. The fact that it can help businesses to grow and reach a new customer base has added to its popularity.

In January 2013, the countries with the most Facebook users were:

  • United States with 168.8 million members
  • Brazil with 64.6 million members
  • India with 62.6 million members
  • Indonesia with 51.4 million members
  • Mexico with 40.2 million members

All of the above total 309 million members or about 38.6 percent of Facebook’s 1 billion worldwide members.

In regards to Facebook’s mobile usage, per an analyst report in early 2013, there are 192 million Android users, 147 million iPhone users, 48 million iPad users and 56 million messenger users, and a total of 604 million mobile Facebook users

Today, when we look at Facebook and the groups or fan pages there are on the site, you will notice that each brand is very popular there. They are not only there, but are active in almost every day. For the current generation, who spend more time online than on television, brands need to change your approach. Facebook offers the best possible solution in this scenario. However, not just the big brands that make full use of the social media power of Facebook. Even small businesses can benefit greatly if they make optimal use of the various features that Facebook has to offer.

Today I will share very useful guidelines to use Facebook efficiently.

But before we start optimizing Facebook for marketing we should create some set of the goals to achieve. Setting a goals is obviously a best practice to do it helps a lot to measure the performance of the campaign.

Your goals should be like as follow:

Business objectives for Facebook Marketing

  • Get found by people looking for your products or services
  • Connect and engage with fans and customers and prospects
  • Create a community around your business
  • Promote content is created including webinars, ebooks, blog posts, press releases, videos and photos.
  • Generate leads for your business and customers

So let’s start optimizing FaceBook for our websites. I would love to explain Facebook optimization process in 4 simple steps.

1) SETTING UP YOUR FACEBOOK PROFIlE

2) SETTING UP A BUSINESS PAGE

3) FACEBOOK BUSINESS BEST PRACTICES

4) MEASURING YOUR FACEBOOK BUSINESS SUCCESS

5) ESSENTIAL FACEBOOK MARKETING RESOURCES

In both your personal life and your business. The time is now you must feel comfortable creating your own profile and to create a business page. Now you can configure the alternatives and settings of your page to your liking. You now have great ideas on optimizing your business Facebook page to increase engagment, fans and customers. I expect that Facebook business page will assist you to grow your business and attract more customers.

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How to optimize Marketing for Mobile Conversion

Posted by | On-Page / Site Optimization | No Comments

Clearly the mobile platforms are now becoming increasingly on a consideration when it comes to Internet marketing. The growth of the iPhone and the Android platform smartphones is going to continue Industry forecaster are saying that they expects sales of smartphones, tablets and notebooks to grow by 26% annually until 2015.

Whether you are trying to market on the mobile web, must take into account the significance of creating quality content that can be easily consumed on mobile devices such as smartphones or tablets.

How to Optimize for Mobile Phones

The subject of mobile marketing is being discussed frequently in marketing world, often with different intended meanings. Whereas mobile marketing can include many things, there is one main question being discussed among marketers is how to take advantage of the mobile marketing while optimizing websites for mobile viewing

Mobile Optimization is being divided into two major disciplines

Mobile Site Redirect

You can create a entirely different version of your website targeting mobile audiences, and establish a mobile redirect. (most likely, the hosting service for your website will be able to build a browser redirection feature on their website.) through this function, a line of code is placed on the home page of your website to identify the size of the visitor’s browser screen. According to the size of each screen, the visitor is well targeted to the mobile site, or stay.

Mobile CSS

Besides redirection option, you can use CSS to make your site mobile-friendly website. the CSS basically allows you to change the way your website is arranged and displayed only in mobile devices.Before proceeding with any of these options, you must delete some of the less important information located on your existing website and adapt to mobile audiences. mobile visitors are often seeking key information while visiting your website, so you must reduce the information provided on your web pages in order to provide only the information they will found useful.

Important Elements to Optimize Mobile Website

Whereas whole of your website must be mobile friendly there are a few critical elements that should pay close attention. If you decide to outsource the optimizing activity, be sure to inquire around the following:

  • Emails
  • Call to Actions and Landing Page
  • Downloads
  • Video

With the evidence of that the cost of bandwidth may be increasing, it is important for marketers to developing ways to create light mobile websites. Do not ask a user to look a video of ten minutes. Instead, a text summary of the video will be more advantageous. If they are using a cellular data connection. Give them the functions to see the video if they are in a Wi-Fi, in an effort to help preserve bandwidth.

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Best SEO Experts to follow for your SEO Campaign

Posted by | Search Engine Optimization | No Comments

Now a days Search becomes the greatest channel to generate the business so millions of the website owners and Internet users are willing to start or generate the new business opportunities through the means of Internet. As we all know that Google is the only biggest source of traffic in the Internet so Search Engine Optimization becomes the most popular marketing channel to grow and expand your business online.

As the increasing popularity of Search Marketing the internet is full with the search marketing companies and experts who clams that they are the best. But unfortunately none of them is the best as Google uniformly keeps on changing there Algorithms and the factors for the search ranking. So to claim the Best SEO Expert it take a long very long participation and contribution to the Industry.

Today I would like to share the list of the SEO Experts which are really best of the best as they contributed a lot to make these Industry better.

Below list will cover the Experts by categories Best SEO Expert as a Author, Blogger, Researcher and Thought leaders.

The Best SEO Authors and Researchers.

Danny Sullivan

Widely considered a leading “search engine guru,” Danny Sullivan has been helping webmasters, marketers and everyday web users understand how search engines work for nearly 20 years.

Danny’s expertise about search engines is often sought by the media, and he has been quoted in places like The Wall St. Journal, USA Today, The Los Angeles Times, Forbes, The New Yorker and Newsweek and ABC’s Nightline.

Danny began covering search engines in late 1995, when he undertook a study of how they indexed web pages. The results were published online as “A Webmaster’s Guide To Search Engines,” a pioneering effort to answer the many questions site designers and Internet publicists had about search engines.

is currently a Founding Editor of Search Engine Land. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series.

Read the fabulous knowledge and research shared by Danny Sullivan

Follow Danny Sullivan on Twitter

Rand Fishkin

Rand Fishkin is the CEO of SEO software company; SEOmoz. He co-authored the Art of SEO from O’Reilly Media, co-founded Inbound.org, and was named on PSBJ’s 40 Under 40 List and BusinessWeek’s 30 Best Tech Entrepreneurs Under 30. Rand is an addict of all things content & social on the web, from his blog on entrepreneurship to Twitter, Google+, Facebook, LinkedIn, and FourSquare. In his minuscule spare time, Rand enjoys the company of his amazing wife, Geraldine, whose serendipitous travel blog chronicles their journeys.

Read the fabulous knowledge and research shared by Rand Fishkin

Aaron Wall

Aaron Wall is the founder and owner of SEO Book, which is the #1 online SEO training program. The program includes a private support community, premium tools, and over 100 custom training modules.

Read the fabulous knowledge and research shared by Aaron Wall

Follow Arron Wall on Twitter

Matt Cutts

Matt Cutts joined Google as a software engineer in January 2000. And currently the head of Google’s Webspam team.

Before Google, He worked on my Ph.D. in computer graphics at the University of North Carolina at Chapel Hill. He have an M.S. from UNC-Chapel Hill, and B.S. degrees in both mathematics and computer science from the University of Kentucky.

He wrote the first version of SafeSearch, which is Google’s family filter, and He had worked on search quality and webspam at Google for the last several years.

Read the fabulous knowledge and research shared by Matt Cutts

Barry Schwartz

Barry Schwartz (born 1980) is a blogger who writes about search engines and search engine marketing. Schwartz is currently the editor of Search Engine Roundtable, an online news site covering the search engines and search engine marketing. He also is the CEO of RustyBrick, Inc., a New York based web development company, and a news editor at Search Engine Land, a search engine news site founded by Danny Sullivan. Previously, Schwartz was a writer for Search Engine Watch. He also moderates online and offline panels at Search Engine Watch, Cre8asite Forums and WebmasterWorld’s PubCon.

Read the fabulous knowledge and research shared by Matt Cutts

Neil Patel

Neil Patel is the co-founder of 2 Internet companies: Crazy Egg and KISSmetrics. Through his entrepreneurial career he has helped large corporations such as Amazon, AOL, GM, HP and Viacom make more money from the web. By the age of 21 not only was he named one of the top influencers on the web according to the Wall Street Journal, but he was also named one of the top entrepreneurs in the nation by Entrepreneur Magazine. He has also been recognized as a top 100 entrepreneur under the age of 30 by President Obama. Neil has also received Congressional Recognition from the U.S. House of Representatives for his work in the nonprofit sector.

Read the fabulous knowledge and research shared by Neil Patel

Michael Gray

Michael Gray became involved in web development and website management in 1998. He was Webmaster for a major specialty retailer, helping create their website presence and growing their online sales from less than $10,000 a month to over $25 million in annual web sales. Michael has been involved with affiliate marketing campaigns for several years and does consulting work on a variety of topics such as SEO, Social Media and Blog Management.

Michael has been a speaker at SMX, Search Engine Strategies and PubCon He is moderator at Webmaster World and Sphinn and an editor at ThreadWatch. He has been a guest speaker on SEO RockStars, Good Karma, and The Daily Search Cast. Michael has also been interviewed for SEO articles in CNET and Forbes.com.

Michael is owner and President of Atlas Web Service; a NY based Internet Consulting Firm.

Read the fabulous knowledge and research shared by Michael Gray

Bill Slawski

He grew up in New Jersey and Ohio, studied at the University of Delaware and Widener University School of Law, and spend a lot of my time either doing SEO, looking at the code behind web pages or with my nose buried in a search-related patent. 

He enjoy reading fiction and science fiction, listening to most types of music, delving into  the history behind small towns, photography, and exploring nature.

He is the Founder and President of SEO by the Sea, and I like working with people with their web sites, to help make them easier to find, and easier to use.

Read the fabulous knowledge and research shared by Bill Slawski

Eric Enge

Eric is well known for his writing in many places. The Stone Temple Interview series is highly acclaimed for its interviews with top search engine employees, such as Google’s Matt Cutts, and other industry luminaries. Eric is co-author of The Art of SEO book, along with Rand Fishkin, Stephan Spencer, Jessie Stricchiola. The book was released in October 2009 and is published by O’Reilly Media.Eric also wrote The Professional’s Guide to Link Building for SEOmoz.

Eric makes regular contributions to Search Engine Land, Search Engine Watch, and SEOmoz.

Vanessa Fox

When people think of Google, they usually think of Matt Cutts. Matt has a following; you can usually find him at conferences by looking for the huge swarm of search-marketers gathered around him. However, what these Matt Cutts groupies don’t realize is that there’s someone else they can talk to. She knows as much as he does about Google issues, she draws a smaller crowd—and she’s more accessible. This is Vanessa Fox, the product manager for Google’s Webmaster Tools and Webmaster Central.

Read the fabulous knowledge and research shared by Vanessa Fox

Uniformly follow the above thought leaders is definitely a 100% worth to grow and develop your skills and expertise to the Search Marketing. Contact them and express your potential issues they definitely give response to genuine queries.

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