What is Social Media Marketing? The Ultimate Social Media Marketing Guide

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Social media, although a relatively recent phenomenon, is becoming an increasingly important part of any business’s marketing and client base development platform. The perception of social media marketing has shifted quickly—no longer viewed as a trendy or passing fad, having a flexible and well-managed presence in each of the “big three” (Facebook, Twitter, and Google+) has become a must for any business seeking to secure a place in both the traditional and digital marketplace. What could once be accomplished by a traditional website now needs to be supplemented by a robust and responsive utilization of the tools social media offers. Navigating this strange, new world can be quite confusing at first, so here are some tips for those looking to bring their business up to speed.

So, What is Social Media Marketing?

Social media marketing refers to the process of gaining traffic or attention through social media sites.

Social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes.

Social media can be used for more than just connecting with friends or stalking ex-boyfriends. Use the resources on this page to learn how to use social media as a tool to help achieve your business and marketing goals.

Must Read

Before you access the below valuable social media resources I would highly recommend you to have a look to the Important Social Media Statistics you must know before starting Social Media Marketing.

Social Media Statistics

It is full of valuable information and includes answers to important questions such as, “How much time does social media marketing take?,” “What are the benefits?” and “Where are marketers focusing their energy?”

Social  Media 101 – Getting Started With Social Media

Before you begin creating social media marketing campaigns, consider your business’ goals. Starting a social media marketing campaign without a plan in mind is like wandering through a forest without a map—you’ll only end up lost.

Create a social media marketing plan and brainstorm about your goals: what are you hoping to achieve through social media marketing? Who is your target audience? Where would your target audience hang out and how would they use social media? What message do you want to send to your audience with social media marketing?

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Thus, while we’re all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important.

26 Tips for Getting Started With Social Media Marketing

Are you looking to get started with social media marketing?  Do you want to reexamine how you’ve been using social networks?  In this post, I’ll cover 26 tips, an A-Z guide, to help you understand the backbone of successful social media strategies.

10 Laws of Social Media Marketing

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.  It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and — perhaps most importantly — your bottom line.

Social Media Strategy: Where to Start & Why

Whether you’re a bricks and mortar mom and pop business or a 100% online digital enterprise, NOT participating in social media is no longer an option. In many ways today’s social networks represent the new discovery engine. Consumers and business decision makers are sending their friends and colleagues to websites they like through their browsers and desktops and, increasingly, their mobile devices.

How to run a social media marketing campaign

The most inappropriate social media marketing is when a company comes in, pretends that they know who their audience is, thinks they do, makes assumptions, and then posts a real clunker on their Facebook page, or jumps in and starts trying to sell in a forum where people are communicating and engaging.

Social Media 101: A Required Course

The biggest barrier to entry into the social media world is education. It’s difficult to “teach an old dog new tricks” especially when social media and the internet in general, are always changing. There’s so much to learn and understand – What is it? Why do I need it? How do I get started? Who has time for this? How do I prioritize? How does this benefit my business?

8 Common Mistakes in B2B Social Media Marketing

According to a recent MarketingSherpa report , “two-thirds of marketers who work for organizations that have not used any form of social media marketing or PR consider themselves ‘very knowledgeable’ or ‘somewhat knowledgeable’ about this emerging strategy. Their overconfidence in unproven ability can doom social media initiatives to failure.”

11 Simple Ways B2B Companies Can Be More Social Today

This list serves as smaller steps that can help B2B companies better integrate social media tactics while applying larger online marketing strategies.

Choosing Platforms – Which Social Media sites should i target?

With so many social media sites available for you to market to your target audience, it can be difficult to know where to start. To make it even more overwhelming, there seem to be new social networks popping up everyday. It almost seems that if you’re not a social media expert, you could be missing out on key marketing channels to reach your target audience.

Follow the below amazing resources which will help you to choose the perfect social networks for your company

Which Social Media Sites Should You Target?

There are hundreds, if not thousands of social media sites. Because there are so many it can be difficult to figure out which ones to target. In an ideal world you would target them all but with limited time it’s important to prioritize. If you are wondering which social sites to target, wonder no more because these 5 steps should answer your question.

How To Choose The Right Social Media Platform For Your Brand

Brands need to be present wherever audiences invest their time and attention. Increasingly, that means social media. U.S. audiences spend a half-hour to three hours daily on social media. Social media is one of the largest time buckets on mobile.

How Brands Can Choose The Right Social Media Platforms For Their Goals [Infographic]

The different social media platforms available out there lend themselves to different goals.  This is what this infographic is all about: choosing the right social media platform for an organization’s goal and the type of content they produce.  Looking at it another way, organizations may look at what their goals are and then produce content to match the social media platform that is best for their goals.

5 Questions to Determine Which Social Networks Are Best for Small Business

One of the biggest challenges for any small business is time.  Between finding new employees, motivating them, building a winning team, and increasing productivity, there really aren’t too many moments to waste.  So you certainly don’t want to waste precious time on online marketing endeavors that might not offer a decent return on investment.  One major component in any online marketing strategy is social media, but it can also be one of the biggest time consumers as well…In this post, we’re going to go through 5 questions that can help you determine if a particular social network is really worth your time and investment.

Top Nine Social Networks for Business

Business owners know it’s important to engage with our customers and prospects online — but there’s an opportunity cost. It seems like new social networks are appearing every other week, so it’s important to choose wisely.

Setting up Accounts

Whether you’re a plumber or a graphic designer, a wedding photographer or food truck chef, you need to use social media to promote your business and connect with your customers. But even if you’re a long time user of Facebook, Google+, Twitter, Pinterest, or FourSquare, you probably don’t know to use it effectively to help your small business. Here are some basic things you need to do in order to lay the groundwork for social media success.

HOW TO: Setup a Facebook for Business

A few years back, when Mark Zuckerberg came up with his notion of social networking site Facebook He had no idea what it would become in time to come. Facebook has literally revolutionized the way we view social networking. With over 700 million active users, is certainly the biggest platform you can get if you are looking to engage with many people at the same time. While Facebook is the premiere social networking platform, but also holds great potential for businesses. The fact that it can help businesses to grow and reach a new customer base has added to its popularity.

How to Set up Business Oriented Facebook Profile

Your personal profile is plugged into your business page and it is essential in making the first page of the business. Your personal profile is different from a business page because it can be established privacy settings to make specific posts, photos, etc.. Your personal profile is where you can communicate with your friends.

4 Easy Steps to Optimize Facebook Page to Boost your Social Media Presence

Your business is to its customers. Build relationships with them, reach new people and boost sales with Facebook.  More than a billion people who like and comment an average of 3.2 billion times a day. When you have a strong presence on Facebook, your business is part of these discussions and have access to the most powerful form of marketing word-of-mouth – recommendations from friends.

Top Facebook Marketing Tips and Best Practices You Must Know

Facebook allows marketers to keep in touch with people all day if they are on their computers or mobile devices, at home or at work, watching television or to go shopping with friends. This enables businesses to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing – word of mouth.  Connecting with people is just the beginning. In the pages that follow, you will find the best practices to achieve their business objectives Facebook.

50 Best Facebook Marketing Resources That Will Keep You Updated

A few years ago, many of us were skeptical about how Facebook was going to get marketers to spend a significant amount of time and money on their platform, which is clearly not the case these days. One thing I’m sure of now is that Facebook advertising is here to stay.  There will never be a shortage of Facebook marketing advice, but when it comes from the social network itself, it merits paying attention to.

HOW TO: Setup a Twitter for Business

If you have a small (or large) business, do you need to be on Twitter? In most cases, the answer is yes. People go to Twitter to share what they know and learn in return. Twitter users are hungry for new ideas, opportunities, information, services, and products. If your business is not part of this exchange, you’re leaving two huge opportunities untouched: growing your business and improving it.  Business of all sizes use Twitter for a variety of reasons, from marketing to customer service. The way you use Twitter will vary based on your goal, discussed in more detail below.

How to Use Twitter for Business and Marketing

Is Twitter a part of your social media marketing?  Or have you let your Twitter marketing drop off lately?  In any case, with the latest Twitter updates, trends in multi-screen usage and real-time marketing, you’ll likely want to take a fresh look at what Twitter has to offer.  Here’s a checklist of everything your business needs to do to get on (or back on) Twitter and start seeing great results.

An Introductory Guide: How to Use Twitter for Business

Used successfully, Twitter can help you develop and promote your brand, interact with your fan base, monitor conversations about your company, promote thought leadership, and much more.  Download our comprehensive ebook to learn, step-by-step, how to tackle Twitter as a business tool.

37 Ways to Use Twitter for Business

These Twitter tips and tactics for business should be read in that context. It also important to keep in mind that creating a “Strategy for Twitter” is also valuable and essential.

16 Creative Ways to Use Twitter for Business

Is your Twitter activity feeling stale?  The good news is that you can easily revitalize your Twitter experience!  Here are 16 ways to bring new life and renewed business purpose to your Twitter efforts.

5 Twitter Tools to Enhance Your Marketing

Here are 5 lesser-known Twitter tools that your business should be using.  Each of these tools has unique capabilities that may help your business get an edge over your competitors. Oh, and all of these tools are free.

HOW TO: Setup a Linkedin for Business

LinkedIn is a popular social network for professionals. Check out the resources listed on this page for tips on how to use LinkedIn for business and marketing. For broader resources about using social media, check out our Social Media Marketing Hub.

Linkedin Marketing Guide To Boost Your Business Bottom Line

While Social Media is definitely the hot topic of conversation this year, most of the tools focus on consumer centric business, and improving communication. If you provide B2B consulting, services or products, your options for social media are fairly limited, let’s be honest you probably won’t find many fans for your Facebook Oil and natural gas page . For these types of businesses, LinkedIn is a much better alternative.

Open your business to the world’s largest professional network – Official Resource

Market your business to the LinkedIn community by creating a LinkedIn Company Page. Raise awareness of your brand, promote career opportunities, and educate potential customers on your products and services.

The Ultimate Cheat Sheet for Mastering LinkedIn

LinkedIn can be extremely useful — especially when you’re aware of all the little hidden tricks that don’t get nearly enough exposure as they deserve. To help you master LinkedIn, below is our ultimate list of 35 awesome tricks you may have been overlooking.

5 Simple Steps for Improving Your LinkedIn Visibility

Are you wondering how to get the most from LinkedIn? Over the last few months, the LinkedIn network has made upgrades and undergone changes.  If you already have a profile created on LinkedIn, it’s a great time to revisit and refresh your presence!  Or if you’re just wondering how to get started, these 5 simple steps will help you make the most of your time and effort!

HOW TO: Setup a Google+ for Business

Have you been searching for ways to learn more about Google Plus for business? Google Plus may be one of the largest and fastest growing social networks, but it is also one of the youngest. As such, most businesses are still trying to learn the basics.

Make your Business Social, Across the Web

When your customers search on Google, the results to the right may include relevant posts, photos, and videos from your Google+ page. Get found across Google, right when your customers are most interested.

How to Use Google+ to Expand Your Business Influence

According to GlobalWebIndex, Google+ now has 359 million active users, which puts it ahead of Twitter’s 200 million active users. With that jump in numbers, it’s clear that now is the time to use Google+ to promote your brand.  Here’s an updated guide on all of the things you need to take advantage of Google+ to gain more exposure for your content and your business.

An Introduction to Google+ for Business

It’s no wonder why. Google+ has attracted 500 million registered users. With its various redesigns, feature add-ons, and integrations with other Google products, Google+ is growing into a hub of marketing value.

8 Reasons to Consider Marketing with Google+

With most marketers comfortable with using Facebook for their primary social media marketing tactics they quite often don’t see the other opportunities.  Here are some compelling reasons to register and start using a Google+ page to complement your Facebook page, your social media and digital marketing activities.

HOW TO: Setup a Pinterest for Business

Pinterest has captured our visual fancy like no other network before it.  The image-driven network’s meteoric rise in only a few years shows the site is more than just a pretty community for people interested in fashion and lifestyle: Marketers are all over Pinterest’s lead-generation aspects, and online hits on products from the site have proved a marketing sensation. According to a study by Shareaholic, the site drives more referral traffic than Google+, YouTube, and LinkedIn combined.

Pinterest for Business

Pinterest is today’s hottest new social media platform–and it’s perfect for businesses with small marketing budgets. Capitalize on Pinterest today, and you’ll build a devoted fan base that keeps you “pinned at the top”…driving more sales, revenue, and profits for years to come!

How to Use Pinterest for Business

Pinterest isn’t just another social media network.  What appears to be the fastest-growing social media site ever has become a huge traffic referral for all businesses. An increasing number of companies are leveraging the platform to reach a new audience, increase visits to their websites, and generate leads or retail sales. And guess what? It’s working.

Pinterest 101: 33 Ways To Create Engaging Content & Be More Pinnable

Many brands are still struggling to determine if Pinterest is a platform that will work for their business.  Companies that have taken the leap may be unsure of how exactly to use Pinterest and what their strategy should be.

64 Pinterest Marketing Tips and Tactics – Infographic

Here are 64 marketing tips and tactics that you can apply to your Pinterest account to get you started and refine your strategies.

HOW TO: Setup a YouTube for Business

A YouTube channel supplements your website by allowing you to market your site with online videos. In addition to adding character, depth, and an additional source for lead generation, having YouTube videos also gets you listed in one of the largest search engines online, YouTube Search.  With all those benefits, a YouTube channel should be a priority. If you’re ready to get started with your own channel, here is the beginner’s guide to YouTube marketing.

The Marketing Value of YouTube

YouTube is an interesting beast to varying degrees: a search engine, a hosting service, an advertising platform, a social network, and a community site.  Yet, it’s identity from a user perspective is that it’s much less convoluted. The main reason people go to YouTube: to find and watch videos on the internet.

Building a Video SEO Strategy

The core tactics of technical Video SEO are pretty easy to pick up. You can read through the bulk of what there is to know about getting rich snippets, optimizing for YouTube, and driving links back to your site within a couple of hours. While advice on these tactics will adjust and evolve as new technologies and iterations of the algorithm are released, there is an evergreen side to video marketing; one that both SEOs and creative marketers consistently fail to comprehend.

The Distilled Guide to Online Video Marketing

Distilled is the most renowned company in online video marketing world. And if they launched the guide is very much important to consider it as a bible of Video Marketing. Have a look their is lot we can learn from Distilled team.

Goals & Objectives – How to Set Social Media Marketing Targets

Creating Your Social Media Plan

If you enter into social media without a plan, you will fail. Period.  All the hours you spent will be wasted, you will receive no traffic bump, there will be no engagement, no one will care and you will learn nothing. Except maybe that you’re an idiot and that you should have listened to me when I told you to create a social media plan. You wouldn’t jump into a raging river without knowing how to swim, don’t create a Twitter account without knowing how to use it.

How to Setup a Social Media Business Strategy

Does your business have a social media strategy?  According to research conducted by Constant Contact, over 50% of small businesses need help with social media.  While many businesses have a social media presence, many are not engaging on those platforms and thus not meeting their goals.  With planning, your small business can use social media effectively.  Here are seven steps to a social media strategy for your business

Three Essential Components Of Successful Social Media Campaigns

When working in the world of social change, it’s easy to get excited about a new campaign when we’re inspired by hope or outraged by injustice. But in the scramble to make change happen, we can forget about the tactics and tools that actually help us implement our visions for a better world. Here are three sometimes-overlooked components of digital campaigns that are essential for success.

Social Media Policy

The Marketer’s Guide to Proper Social Media Etiquette

While social media etiquette might sound like a stuffy practice, this is really just about having good social manners online. How you conduct yourself on your social channels, thinking about how your behavior affects your fans and followers, that kind of thing. Below are the top etiquette tips for you to keep in mind on your favorite social media marketing networks so you can stay proper while building your brand.

How to Write a Social Media Policy

Whether your company is active on social media, your employees probably are. Here are some things to consider when creating a social media policy.

To Do: Update Company’s Social Media Policy ASAP

Employee use of social media has been a controversial topic over the past year, and one I’ve covered several times in this blog. While I oppose company policies that unfairly limit employees’ rights to express themselves online, employers must be smart about training employees on what they should and should not share online, especially in times of uncertain job stability.

10 Must-Haves for Your Social Media Policy

There are generally two approaches to social media policy making. Some organizations handle social media in an evolutionary way. Chad Houghton, the director of e-media and business development at the Society for Human Resource Management, told me that he thinks, “it might be beneficial not to create some arbitrary rules without first seeing where the opportunities and risks really are.”

5 Noteworthy Examples of Corporate Social Media Policies

So your company wants to implement a social media policy, but you’re not sure how to go about it. How lenient should you be? Will being too strict diminish social media’s effectiveness? Does marketing handle customer service? Should we even let customer service represent us on social media?

Social Media Marketing Strategies

Research Your Competitors’ Social Media Strategy (and Borrow Their Best Ideas)

Are you stuck in a social media rut? I’m going to let you in on a little secret – despite what you were told in grade school, it’s ok to be a copycat. This “copying” I speak of comes in the form of competitive research. In this post, we’re going to cover the steps to researching your competitors’ social media strategy, and how you should be “borrowing” their best ideas for your own social media campaigns. Don’t look down in desperation, look to your competitors for inspiration.

How To Organize A Social Media Content Strategy

Crafting a content strategy for social media is just as important as developing a strategy for what is published on the company blog and website. Social media is one of the main megaphones that a company uses to create its overall online presence, which in turn shapes brand recognition and sentiment.

Social Media Strategy in 8 Steps

Over the past four years at Convince & Convert, we’ve continued to refine our social media strategy process. Here’s one of the latest iterations, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) last Fall.

Monitoring & Analytics – Tools & Metrics

How to Monitor Social Media in 10 Minutes a Day

Social media can be beneficial for your business, but monitoring different channels can take a lot of time. Where do you start?. This ebook will teach you the most important elements you should be monitoring across relevant social media networks. We will suggest a few practical habits you can execute while sipping your morning coffee.

Calculating Your Social Media Marketing Return on Investment

This guide provides practical advice for developing a goal-based approach to measuring your social media marketing return on investment (ROI)

How to Measure the Impact & ROI of Social Media Marketing

Measuring PPC and SEO is relatively straightforward. But how do we go about credibly measuring social media campaigns, and wider public relations and audience awareness campaigns?  As the hype level of social media starts to fall, then more questions are asked about return on investment. During the early days of anything, the hype of the new is enough to sustain an endeavor. People don’t want to miss out. If their competitors are doing it, that’s often seen as good enough reason to do it, too.

Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

Social media is evolving at an incredible pace. Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). The impact on the data side of the ecosystem is that massive amounts of data is being generated and much of what goes for measurement in “social media tools” is profoundly sub optimal (I’m being polite). We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) and Marketing-minded people who are using lousy measures of success (“I got 158,632 Fans! Hurray!”).

5 Social Media Monitoring Tools to Simplify Your Marketing

Are you measuring your social media efforts?  Do you know what’s working?  Over the years, there have been dozens of social media monitoring tools launched, but not all social media monitoring platforms are created equal.  In this article I’ll show you five platforms that may work for your business.

Social Media Mishap

Which Social Media Mistakes Hurt Your Relationship With Consumers [Infographic]

By now it should be obvious that there are risks to not being active on social media channels. Not only do you miss out on opportunities to be part of the conversation, but consumers might interpret your absence negatively. Because of this, many businesses are eager to get more involved, but in some cases that eagerness can result in mistakes.

19 Reasons Your Social Media Might Not Work Out the Way You Planned

Social media is the most volatile and unpredictable marketing channel we’ve ever seen. Each network is constantly being innovated, redesigned, or updated. It’s also one of the most powerful tools marketers can have in their arsenal — if you know how to use it right.

10 Social Media Mistakes You May Be Making (Because I Did)

There’s no real guidebook for a perfect social media marketing career – or at least I haven’t found one yet. There’s no quiz you can take to make sure you’re covering all your bases, engaging your audience, timing everything perfectly and — on top of it all — delivering amazing ROI.

Prospects are now relying on social media to research and educate themselves before actually engaging with your company. But it is not enough to merely post on your Facebook and Twitter pages, instead you have to work social into every aspect of your marketing and create more peer-to- peer sharing opportunities. The more your audience wants to engage with your content, the more likely it is that they will want to share and ultimately convert to customers.

Forget what everyone else is doing. Choose the social marketing tactics that are right for you. Then get out there and engage – always in the spirit of experimentation. Not everything you try in social marketing will be right for you company, but stick with it and you’ll develop a powerful new source of revenue that costs a lot less than traditional media

And remember social is more than just a channel or tactic; it is a strategy that should be present in every aspect of your marketing.

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Important Social Media Statistics You Must Know Before Starting Social Media Marketing

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If you’re looking for a place to focus your business growth efforts, try social media.

Word-of-mouth marketing has received a technology makeover, and it’s called social media. Hands down, it’s the most powerful tool that any business owner can use to engage customers and drive revenue growth. But here’s the rub. Even though small business owners understand how important social media is to their success, for the most part it’s still a theoretical understanding. They’re not taking advantage of social media’s full potential.

That’s the reason I want to share some of the most important statistics every business owner should consider to understand the influence of Social Media on business today.

Social Media Statistics

  • A surprising 79% of marketers agreed that they had integrated their social media and traditional marketing activities.
  • Of those spending more than 40 hours per week doing social media marketing, 63% are under the age of 40.
  • A significant 89% of all marketers indicated that their social media efforts have generated more exposure for their businesses. Increasing traffic was the second major benefit, with 75% reporting positive results.
  • Most marketers are using social media to gain marketplace intelligence (69%) and develop loyal fans (65%)
  • 27% of total U.S. internet time is spent on social networking sites.
  • More than half of marketers who hav e been using social media for at least 3 years report it has helped them improve sales . More than half who spend 11 or more hours per week find the same results and 62% of those who spend 40+ hours earn new business through their efforts.
  • With as little as 6 or more hours per week, the vast majority of marketers (92% +) indicated their social media efforts increased exposure for their businesses. Read More

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Best New York SEO Companies To Choose For Your Local NYC Businesses

Posted by | Search Engine Optimization | No Comments

The following is our complete list of the top SEO company rankings in the United States. We have evaluated several hundred SEO firms for the list, but have narrowed it down to the top 50 SEO agencies as ranked by our scoring system. We look at several different data points ranging from the effectiveness of the SEO firm’s own internal search engine optimization efforts to the quality of their customer service. We take great pride in our SEO Agency rankings.

All of these companies have impressed us with presentations at conferences or the way they’ve shared their knowledge of Local SEO with small business owners, and with our community. We do not accept payments or solicitations to be included.

But if you believe that your SEO Company should rank in the below list. Please feel free to contact us with your case studies and Search Marketing philosophies.

Note – The below list does not represent the companies as their Ranking they all are the best I prefer you to contact all and pick the one suits best for your requirements. Read More

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What is SEO? Learn SEO With Best SEO Resources On Web

Posted by | Search Engine Optimization | No Comments

New to SEO? or want to polish your skills and understanding for SEO? Here you will get the maximum understanding of Search Engine Optimization and its importance for the business today.

Before we dig into the core SEO definitions and its important subjects. I want to share some really important statistics which will help you a lot to understand how the businesses today depends upon the SEO.

  • Google owns 67% of search market share, and it indexes and crawls over 30 trillion web pages. (comScore 2013)
  • 61% of global Internet users research products online. (Interconnected World: Shopping and Personal Finance, 2012)
  • 44% of online shoppers begin by using a search engine. (Interconnected World: Shopping and Personal Finance, 2012)
  • Worldwide, we conduct 131 billion searches per month on the web. (Comscore, January 2010)
  • 57% of TV viewers use the web simultaneously. (Nielson, 2009)
  • 70% of the links search users click on are organic, not paid. (Marketing Sherpa, February 2007)
  • 60% of all organic clicks go to the top three organic search results. (MarketingSherpa, February 2007)
  • 75% of users never scroll past the first page of search results. (MarketShareHitsLink.com, October 2010)
  • The average click-through rate for paid search in 2010 (worldwide) was 2%. (Convario, January 2011)
  • Companies that blog have 97% more inbound links. (HubSpot State of Inbound Marketing Lead Generation Report, 2010)
  • Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. (HubSpot Lead Generation Lessons from 4,000 Businesses, 2011)

Ok, So why SEO is important? Read More

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How To Generate Great Video Content Ideas For Your Video Marketing Campaign

Posted by | Video and Image Optimization | No Comments

We’ve been hearing this cliche again and again on our blog, but it’s one of those events that gives us the right all the time. This is true even for videos. The content of your video will ultimately be the deciding factor when it comes to popularity, effectiveness, impact on your marketing campaign be video and video sharing. Nobody wants to see a video that is not interesting, informative and a waste of time.

So what makes some viral videos, while others are totally ignored?

The answer lies in the content of your video. And also, the manner in which it is presented. Some of the video content ideas that are sure to be beaten with viewers are:

Make Your Mind – What Type Of Video You Want To Create

Usefulness – If your videos offer solutions to some of the common problems faced by your target market or advice on some of the common pain areas, it is sure to get shared across their networks. To find ideas regarding the content, go through some of the frequently asked questions about your products/services and try to answer them through your videos. Social media networks are slowly becoming platforms to help people out with common problems and people love to share ideas and solutions that they think will help others. Make use of this fact and offer valuable information in a different way.

Funny – Funny videos tend to go viral easily because people need a respite from their stressful lives. Try to incorporate your business messages with a little humor and see it appeal to your audience. However, simply adding humor for the sake of making funny videos is not the way to go about it. It should be genuinely funny.

Interviews – Get your industry experts or thought leaders to comment on or offer solutions on common problems faced by your target market. Not only will their popularity add to the appeal of your videos but they will also help it share across their networks which will ct as a ready target market for you.

Controversy – The easiest way to capture eyeballs and viewer interest is by going against the established norms and saying something controversial. But make sure not to make a fool of yourself by saying something you know not to be true. You need to make sure that you can support your statements with reasoning or facts otherwise your marketing strategy might backfire.

Set Your Video Goals

Creating video is a lot of fun, but as with any marketing project, it’s important to set goals for the video you produce. What do you want to achieve from your video?

Suggested Goals :

1. Increase “ direct traffic ” to your company’s website
2. Grow your YouTube Channel’s subscribers
3. Grow your blog RSS subscribers
4. Build inbound links into your website
5. Develop company personality and brand
6. Recruit new employees or build company culture
7. Increase brand awareness (search traffic for your company name)

Here’s How You Can Create An Video That’ll Convert: Read More

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How to Create An Effective Marketing Video

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Video marketing is one extremely popular marketing platform that your small business does not want to miss out on. Whether it’s through Youtube, or emerging video marketing networks such as Vine or Instagram, video marketing is undoubtedly a huge social media resource to grow your social presence and gain new customers.

Why Use Video for Marketing?

Video is a powerful medium that many business people shyly avoid. After all, it may seem very complex!

Maximum number of peoples have the common questions regarding video marketing, such as

  • What tools I can use?
  • How I can know what to do?
  • How the hell do I explain the value of this to my seniors and my team?

If you answer to these questions, the video can be an important asset to your business. Appealing to the senses, both audio and video, the video is powerful, emotion – recall content that people love to share. Sellers can use video to generate traffic to their websites, creating brand buzz, generate inbound links (which can help with SEO) and grow their social media reach.

Today I am going to resolve your basic questions and confusions you probably have with video creation and marketing.

As a website owner or an internet marketing professional we understands that the content which our subscribers share is potentially interesting to other users. And users often have the desire to share content that they found themselves. By creating video channels for users to easily share, and consume multimedia content, Marketers can take advantage of viral consumption to fully engage its subscribers, as well as attract new ones.

The graph below illustrates the percentage of marketing respondents that use each content or offer:

How to create a Effective video?

In order to create an attractive promotional video you should know that the information you are adding in the video should be new and upgraded. If you are sharing something which is repeated and used already, consumers will be less likely to get interested in it and they will stand no chance of being compelled to your business strategies. New information which is being distributed on free terms is always shared and you can easily get a hit with it.

The information which you are including in the video should be put and arranged in a manner that whoever is going to watch the video will feel the urge to go with the brand recognition and purchasing something eventually. You need to use pictorial representation and exhibition for the purpose of getting a good success at it. Including animations and interesting graphics could be helpful as well. Don’t make the length of the video too long or too short because it will easily disinterest people within a short amount of time. The message should be clear enough and yet easy to comprehend and get through.

Below are the 5 steps to follow to create a Effective video.

Creating Great Content for Video

Record High Quality Video For YouTube

Edit Your Marketing Video

Publishing and Promoting Your Marketing Video

How to Measure Your Video Marketing Success

Video Equipment Options List

Cameras

Intermediate

Audio

Lavalier Microphones

Boom Microphones

Lighting

Editing Tools

PC Computers

Mac Computers

Video Publishing Sites

Business Video Publishing Tools

Video ROI Measurement Tools

Now, Over to You

If you haven’t thought of video marketing, now is a great time to get started. With affordable advertising and tremendous search engine exposure, this rich form of media will help you obtain more publicity. Follow the ten steps above and you’ll see your video skyrocket in the search engine rankings in no time!

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How To Hire An SEO Company – 50 Quick Questions You Should Ask

Posted by | Search Engine Optimization | No Comments

SEO is one of the most effective long term marketing strategies available to businesses that would like to increase their online exposure, but deciding who to hire for SEO work isn’t always an easy decision. Some SEO firms take shortcuts that can temporarily boost rankings, but harm your reputation in the long run. Others have limited experience and may not provide the value you’re looking for.

To help you find and hire the perfect SEO Marketer for your agency, we put together some questions and checklist. Use them to help you to master Search Marketing hiring to find the best marketing employees for your company.

1) What type of search engine optimization techniques do you use to achieve search engine rankings?

2) What type of risk is involved with your method of search engine optimization?

3) What will happen if our relationship is dissolved?

4) Can you show me examples of past work?

5) What was the client’s ROI of their search engine optimization efforts?

6) Can you give me references?

7) Can I talk to one or more of your current search engine optimization clients?

8) What type of volume increase in traffic is reasonable to expect from search engine optimization?

9) How long until I start to see results?

10) What would you expect from OUR end to aid your work?

11) What were some of your top search ranking achievements?

12) What types of internet marketing services do you offer to supplement your SEO (search engine optimization) offerings?

13) Will my web site point to your web site?

14) How many number one search engine rankings you have achieved for your clients?

15) How long have you been providing search engine optimization services?

16) Are you an individual consultant or are you part of a search engine optimization team?

17) How long have you and your search engine optimization team been online?

18) What types of web sites will you not promote?

19) Do you participate and/or, are you a moderator for any of the SEO – Search Engine Optimization / SEM – Search Engine Marketing Community?

20) If so, what is your username and can you provide links to your most recent or notable discussions?

21) Can you describe and/or produce recent successful search engine optimization campaign results?

22) If so, can I use those clients for references?

23) Do you have web site design experience?

24) What is your technical background?

25) What types of programming environments are you experienced with?

26) What are your opinions in regards to Best Practices for the SEO – Search Engine Optimization / SEM – Search Engine Marketing industry?

27) How does a company effectively compete online using traditional optimization strategies?

28) Can you assure us that the search engine optimization strategies and methods that you are utilizing fall under the criteria of Best Practices for the SEO/SEM Industry?

29) Can we assume that this means no penalties for our website?

30) How many search engine optimization campaigns have you been involved with?

31) What was your role for those projects?

32) How many of those search engine optimization projects are still active?

33) How many of those search engine optimization projects inactive?

34) If inactive, why?

35) Do you have experience managing PPC – Pay Per Click, CPC – Cost Per Click, and other bid management campaigns?

36) What types of programs do you use for PPC bid management?

37) Are there any guarantees for top search engine positions if we decide not to use a PPC program?

38) The web sites we are currently linked to have no rank, which means to me that these links are useless. What you say?

39) What linking strategies would you use to increase link popularity for our website?

40) Is this service part of the proposed price?

41) What types of websites will you target for link exchange?

42) Our main competitor’s Google PageRank falls between 1 and 3. How would you address improving our PageRank with Google, and other search engines that calculate the number of quality inbound links to our website?

43) Is it possible to rank higher than our competitors?

44) What changes can we expect you to make to our website to improve our positioning in the search engines?

43) Will these search engine optimization changes be visible?

44) Will there be changes in the coding of our website?

45) What type of reporting (website log analysis) will you provide to us? How often will you provide those reports?

46) Will you provide consultation on how to interpret the reports so that we have a basic understanding of the statistics?

47) Do you offer ROI analysis?

48) Is this in addition to your contract pricing?

49) Please explain the process of how the ROI will be determined?

50) Ask Yourself? Is the answers for all the above questions do meet up your business goals?

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How To Use Twitter For Marketing And Business Branding

Posted by | Social Media | No Comments

Twitter is social networking and microblogging service. From a business and marketing perspective, Twitter helps you develop and promote your brand, interact with your customers and prospects, track what people are saying about your company and develop direct relationships with bloggers, journalists and industry leaders.

How To Get Started

Use the following resources to learn all about Twitter and how your business can take advantage of its offerings. There are free blog posts about getting started with Twitter as well as webinars to the right on how to use Twitter for your business.

What is Twitter?

Twitter in Plain English

Entertaining and easy to follow, this video from Lee and Sachi LeFever of Common Craft show ways of understanding how Twitter works and fits into your daily workflow and lifestyle.

48 Ways to Explain Twitter to Skeptics

David Meerman Scott confronts the inevitable questions from the Twitter skeptics. His family asked him to explain Twitter, grilling him on Christmas. Instead of explaining himself, he tweeted the question and posted his replies.

Setting up your Twitter Account

The Beginner’s Guide to Twitter

Michael Hyatt shares a tutorial on how to set up Twitter for your cell phone. He also goes over some basics on how to tweet with third-party tools.

Newbie’s guide to Twitter

Rafe Needleman shares a step-by-step process of getting started on Twitter. His steps include basics like the initial account set up, getting started on your mobile phone, following and joining friends and even mindset ideas for new Twitter users.

Sorry, Marketers, You’re Doing Twitter Wrong [REPORT]

Todd Wasserman shares secrets you can use to setup your Twitter profile with your personal brand.

Why You Need a Kick Ass Twitter Background

Marian Schembari shares a few profiles on Twitter and why they represent their brands so well.

It’s OK to Have Multiple Twitter Accounts

In fact, it’s necessary if you have multiple departments in your business. Christian Collard explains how he uses multiple accounts for his business to target followers and build relationships.

New Twitter Users Start Here

Social Media Workflows Part 1: Awareness and Capture

Setting goals before jumping on Twitter will get you farther than any other strategy. Chris Brogan discusses how you’re going to use Twitter for your company and how to put a plan in place.

How to Start On Twitter Without Looking Like a Newbie

Marian Schembari created a new Twitter account for sharing her experiences in her new town of Auckland, New Zealand. Instead of throwing any old thing up there and opening the doors for people to interact with her on that account, she walks through what she did before inviting followers.

5 Things to Do as a New Twitter User

Darren Rowse’s evergreen post has some of the best tips for approaching Twitter when you’re a newbie.

6 Tips to Grow Your Twitter Followers

Daniel Sharkov shared the outstanding Expert tips to grow Twitter followers.

Use Twitter for your Business the Right Way

Aira Bongco’s tips give you a solid basic approach to Twitter. Also, find the one way you can use Twitter to set your business apart.

How to Twitter

Wall Street Journal’s Julia Angwin shares her first few Twitter experiences before she got the hang of it and gained followers. She writes about how to use Twitter’s greatest strength to your advantage.

Moving From Social Media Tactics To Your Social Business Plan

Instead of floundering on social media networks, being tossed from wave to wave, David Armano shares foundation-building steps. When your company is ready to tap social media, David’s post will help you find secure footing.

Twitter Experiment Results – Swapping Person To Brand

Adam Singer makes a case for creating content that is community focused. Find out why creating great content drives traffic from social media networks to your “hub.”

Why Twitter Is a Better Brand Platform Than Facebook

B.L. Ochman was practically tarred and feathered when she wrote a post giving reasons why marketers need to pay attention to Twitter.

What’s up with the whole #hashtag thing?

The Twitter Hash Tag: What Is It and How Do You Use It?

Tech for Luddites gives a great clarification on what a hashtag is, and how to create one.

HOW TO: Get the Most Out of Twitter #Hashtags

Ben Parr had written the most useful tips for using the Hash Tags in right way.

How to Use Hashtags on Twitter: A Simple Guide for Marketers

Magdalena Georgieva revels the hubspot secret of twitter marketing must read stuff for every marketer.

Twitter vocabulary

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Every definition and term you needed to know around social media in one place. How convenient is that?

Ten Things you Must Know before Using Twitter

Ten must-know terms and tools.

Twitter Dictionary: A Guide to Understanding Twitter Lingo

The big list covering all the important Twitter Vocabulary. Must Read

Why you need to be on Twitter

12 Reasons to Start Twittering

Start with the 12 reasons to start Twittering. Michael Hyatt’s insights are spot on.

10 Reasons Why You Should Be Using Twitter Before Your Competitors Do

Jeff Bullas explain why Twitter is not going away anytime soon but the general public still in the main does not “get” Twitter despite it becoming part of popular culture.

5 Reasons I use Twitter – (and you should too)

This one’s a favorite of mine because Sprike tells you straight up that you shouldn’t expect to land deals or millions of dollars in the first three minutes of being on Twitter. Instead, Sprike shares with you: 1) who you should try to get to follow you, and 2) exactly why.

Twitter, the Most Important Website Since Google?

Chris Bennett explaining why twitter matter and why marketing is now incomplete without it.

How A Few Tweets Led to a 370% Increase In My Traffic

Tom Meitner shares his Twitter experience with Chris Brogan on Problogger. He says anything is possible if you take action.

Twitter User Statistics Show Stunning Growth

Catharine Smith from The Huffington Post illustrates how much Twitter has grown over the past five years since its launch.

10 Ways Twitter Will Change American Business

24/7 Wall St. has come up with 10 ways in which Twitter will permanently change American business within the next two to three years, based on an examination of Twitter’s model, the ways that corporations and small businesses are currently using the service and some of the logical extensions of how companies will use Twitter in the future.

How Big Brands use Twitter

40 of the Best Twitter Brands and the People Behind Them

Jennifer Van Grove interviewed forty major brands on Twitter for Mashable. She came up with the best reasons to be on Twitter and how to create your company’s strategy based on these interviews.

Five good and four bad examples of brands using Twitter

Econsultancy has come with the greatest examples of the Twitter Marketing for Branding.

Twitter etiquette: The do’s and don’ts of tweeting

An Insider’s Guide to Social Media Etiquette

Chris Brogan has plenty of etiquette tips for keeping the conversation going, disclosure, promotion, content production, and sharing.

Twitter Etiquette for Beginners

Dummies.com shares more than just a few tips for etiquette and Twitter behavior.

The 10 Essentials of Twitter Etiquette

Kevin Allen had write a fantastic post on Twitter etiquette for Entrepreneur.

Twitter Etiquette For Agencies/Freelancers

Tony Bloomberg from Diva Marketing Blog shares more than just a few tips for etiquette and Twitter behavior.

What the heck is Twitter, and what do I do with it?

How to Get More Retweet Action on Twitter

The magic on Twitter happens in the retweets. David Cantone will get you started with several simple but important strategies.

How to Increase Your Retweets, Twitter Followers & Klout

Kristi Hines gives you a few easy steps to getting more retweets now. You want more retweets, right?

How to Get Retweeted

Getting retweeted is one of the ultimate goals for marketers using Twitter. Guy Kawasaki’s plan for ultimate retweet domination is on the other side of this link.

10 Ways to Get More ReTweets

Do you want more Twitter traffic? Well who doesn’t. Neil Patel shared one of the best ways to get more Twitter traffic is to get more retweets…

5 Steps to Going Viral on Twitter

Dan Zarrella analyzes the specific language and techniques that create more retweets for your Twitter content.

7 Ways to Thank Someone for a Retweet

Angie Schottmuller shares a simple way to thank those followers who retweet your stuff. This goes beyond the basic, “Thanks for the RT!” and to thanking your followers the right way.

Twitter Marketing Mindset

1,000 True Fans

The mindset behind any sustainable business. You can gain popularity, coolness and style, but without 1,000 true fans on your side, all the rest fades.

The Four Stages of “Getting” Twitter Infographic

See, everyone goes through these stages. Cool infographic from The Chris Voss Show.

The Six Twitter Types

Guy Kawasaki posted on the American Express Open Forum about the different types of people that use Twitter and which ones are the most effective. Check out which one resembles you and what each of them do. I’m a Mensch, by the way. If you were wondering.

How to Create a Twitter Marketing Strategy that Rocks

I loved this post by Jeff Bullas because he explains how new marketers gives everyone a big challenge by creating a perfect marketign strategy.

How to Set Social Media Marketing Goals

Ellie Mirman’s post on Hubspot helps a lot to understand the importance of creating a perfect Goals.

My Recommendation About Your Twitter, Facebook, and LinkedIn

Tim Berry shares the one recommendation every business needs to know about using social media. You don’t have to take it, but it could be a deciding factor for whether you close a sale or not.

How to get Twitter followers

How to Pick Up Followers on Twitter

Guy Kawasaki’s post offers insights on getting more Twitter followers. He uses these strategies himself.

Kevin Rose: 10 Ways To Increase Your Twitter Followers

Kevin Rose, the founder of Digg and the cofounder of Revision3 and Pownce. Kevin, who has over 88,000 followers on Twitter (making him the second most followed after President Obama), also “bloggs” at kevinrose.com. He is an investor in Twitter.

How To Get More Twitter Followers–Legitimately

Michael Hyatt another outstanding post the ultimate cheat sheet to get more followers on Twitter.

Study on How to Get More Twitter Followers: Be Positive, Informative

If you monitored half a million tweets over 15 months, composed by 507 Twitter users, and looked for patterns, what would you find? Craig Kanalley had shared the outstanding research at Huffington Post

Writing Killer Content in 140 Characters or Less

Killer content on your blog can get people to stick around. Twitter only has 140 characters. How do you create killer content in 140 characters? Marly shares a complete list on crafting a message in 140 characters or less.

Why 150 Followers Is All You Really Need

Do the number of followers really matter? Find out the number one reason why it doesn’t matter according to Srinivas Rao and get tips on building your base to 150 in just a few steps.

Brand management on Twitter

Brand Management using Twitter and HootSuite Webinar

Building a successful advertising campaign using social media can be challenging. With expert advice and case examples, brands can learn best practices that strengthen their organic strategy, while effectively fueling it with paid promotion on Twitter. Discover how to increase the value and performance of Twitter paid campaigns using HootSuite in this on-demand.

Web Strategy: The Evolution of Brands on Twitter

 Jeremiah Owyang shows you exactly how to get up and running on social media.

30% of top brands have dedicated Twitter feeds for customer service

The immediate nature of Twitter means that it is both a blessing and a curse for brands, as it gives them an excellent opportunity for having conversations with users but also puts pressure on them to respond quickly to customer complaints.

More Top Brands Are Using Twitter for Customer Service

Twitter has become a very popular forum for your customers to express themselves. As a result, you’re given an opportunity to help customers solve their problems in real-time, before they go elsewhere looking for help.

HootSuite’s 3 Secrets to Rocking Customer Service via Twitter

As a social media solutions provider with over 6 million users, we receive our share of help and support requests. This week, our Customer Success department sent its 100,000th Tweet from @HootSuite_Help. To mark the occasion of the 100k milestone, HootSuite’s Social Support Lead Sarah Chambers shares some secrets of how the team uses Twitter for customer service.

Twitter marketing strategies

62 Ways to Use Twitter for Business

If you think you know everything about Twitter, I challenge you to read this post by Meryl Evans. Even the most die hard Twitter users will find at least one action step in this list to use immediately.

How to Use Twitter as a Twool

Cut through monkey talk running around in your head about Twitter. Go read Guy Kawasaki’s post and get clear on a Twitter strategy you can put in place now. It’s a few years old, but still applies.

5 Steps to Build a Twitter Marketing Strategy

So you want to succeed with Twitter eh? Before you run off and chase shiny butterflies and little blue birds, take a seat and collect yourself. Then read the following tips on creating a potential Twitter marketing strategy that will help you become more productive and successful using Twitter for business.

Twitter Marketing: How to Use Twitter for Business

To learn about Twitter marketing and how it can help your business, I interview Mark W. Schaefer for this episode of the Social Media Marketing podcast.

Twitter Marketing Strategy for B2C and B2B Businesses

If used correctly, Twitter can be a really effective way to market your brand, find new customers, and to understand what the market thinks about your products. If used incorrectly, it can be a horrific PR disaster that can damage your brand for a long time to come. Which is why it’s really important, when you think about Twitter marketing, to first of all understand who should tweet on behalf of your company.

5 Proven Twitter Marketing Strategies

Seeking to take Twitter beyond a social phenomenon, its founders have lately set their sights on making it business-friendly as well. For marketers, this means new opportunities are opening up all the time.

65 Tweets to Energize Your Marketing Strategy

Adrian Babiak shares an extremely useful tip after helping a fellow entrepreneur. Find out the one thing to look for when scanning Twitter feeds.

Prospecting on Twitter

How to Use Twitter for Sales Prospecting

Use this post as your prospecting tool and mindset helper in one. Short and sweet, it has real value for getting to prospecting on Twitter right away.

How To Find and Nurture Leads With Twitter

If you are anything like most companies, the answer is probably marketing. When Twitter burst onto the social scene, busy sales reps were all too happy to turn over management of Twitter’s tidal wave of thoughts, opinions, and content to the marketing side of the house.

2 Savvy Ways to Scout for Prospects on Twitter

There are customers right now on Twitter who need you,” says social media expert Dave Kerpen. “You just have to know how to search for them.

How Sales Can Use Twitter to Connect With More Prospects

It’s pretty easy to find marketing applications for Twitter, but what about sales applications for the little blue bird? Are there any? Besides the fluffy and non-specific things like, “engage with leads” that we hear about all the time?

34 Awesome Twitter Ideas for Engaging Your Prospects

Engaging your community of prospects on Twitter is an essential way to show a human face behind your brand and let your customers know you care twitter about them. Answer their questions and provide them with content they find useful, and you’ll build the trust you need for a loyal following. But how can you keep the relationship with your Twitter followers fresh?

Twitter Management

6 Tools to Manage Your Twitter Followers

Managing Twitter followers can become a time consuming task, taking time away from actually sending messages and growing your influence. Here are six tools to save you time.

A Twitter Relationship Management Tool

Companies need to have something like that for social media, too. Wouldn’t it be great to be able to easily see not only who makes mention of or shouts out to your brand, but perhaps even a whole history of shared communications over a period of time. You’d like to see if you (or your social media team) followed up on a question or a mention.

How to Better Manage Your Twitter Relationships

Do you feel that you’re missing out on engaging with valuable members of your Twitter community due to the noise?  Or worse, do you wonder who the most valuable members of your Twitter community are?  If so, you’re in need of a relationship management tool for Twitter.

10 Twitter Tools Used by Social Media Experts

With so many Twitter tools out there, it’s hard to know which ones to trust with your Twitter account management. So why not take a look at what the social media and industry experts are using! Here are ten Twitter applications and tools used by some of the top Twitterers.

10 Twitter Management Tools You Can’t Live Without

Without a doubt, one of the most popular shiny new objects of many social media marketing programs is Twitter. There are Twitter books, Twitter conferences, Twitter blogs and numerous articles devoted to Twitter marketing.  Unfortunately, there’s not enough time left over after reading all the promises of marketing nirvana from using Twitter to actually implement recommendations.

What’s the Best Way to Manage Twitter? Why It’s Not Twitter.com

There’s a social network for everyone. Twitter, however is vying to be the network for information gathering and sharing – from breaking news, to funny pictures, and insightful content – it plasters my feed daily. But, the more you get involved with twitter and other social networks, the more challenging the become to use. You add users, followers, tweets, Facebook integration, etc. It’s madness.

Twitter Security

Security at Twitter

Maintaining top notch security online is always a community effort, and we’re lucky to have a vibrant group of independent security researchers who volunteer their time to help us spot potential issues.

Keeping our users secure

As you may have read, there’s been a recent uptick in large-scale security attacks aimed at U.S. technology and media companies. Within the last two weeks, the New York Times and Wall Street Journal have chronicled breaches of their systems, and Apple and Mozilla have turned off Java by default in their browsers.

You Aren’t Using These 10 Simple Security Settings

Internet companies are increasingly moving toward two-step verification policies. This feature, also known as “two-factor authentication,” requires a user to enter a security code in addition to her password when logging in from an unrecognized device. The security code is usually sent via text to her mobile device.

Twitter social proof

What Your Twitter Numbers Say About You, part 1

Marian tells it like it is regarding your Twitter stats. You can get more followers or let people find you, but if you read her post, you’ll find out why she recommends going out and getting more.

What Your Twitter Numbers Say About You, part 2

Marian shares her strategy for managing Twitter through Hootsuite. She makes it look easy!

Things not to do on Twitter

7 Things Not to Do on Twitter

When Twitter launched, critics questioned the limitation of 140 characters to make a meaningful conversation, especially for businesses. Over the years, Twitter has improved by leaps and bounds, added several business-friendly features and now ranks amongst the league of formidable social media tools for businesses.

10 Things You Shouldn’t Tweet

Here are the kinds of tweets that can kill your social media goodwill with customers, 140 characters at a time.

5 Things Your Business Should Not Do On Twitter

Being able to connect with people on social networks can make it very easy to marketing and grow your business online, however, it can also make it easy to make potential customers angry from abusing twitter. If you’re a business who is marketing your products or services on twitter, here are some “don’ts” when it comes to marketing on Twitter.

Ten Things You Need to Stop Tweeting About

The Oatmeal shares his hilariously true views about what you need to stop tweeting. Don’t say you haven’t done at least one of these if you’re on Twitter. Remember, we can all look up your tweets

13 Epic Twitter Fails By Big Brands

Marketing campaigns can blow up in a hurry. Hashtags can be hijacked, attempts at humor can backfire and misuse of the medium can invoke outrage.  Every single tweet that a brand sends out can make a big impact, because of the intrinsically viral nature of Twitter. If there’s something scandalous, there’s nowhere to hide, and it’s easy for people to voice their opinions.

What you need to do now

Using Twitter for marketing isn’t rocket science but it does take time, dedication and resources. It’s normal for businesses to want to get a quick ROI on their efforts but unfortunately Twitter doesn’t always work this way. 

If you can understand the potential long term benefits of Twitter (reputation building, nurturing leads, building brand advocates and competitive advantage) then commit to starting today. Dedicate time to it and be patient. 

Being great at Twitter Marketing is hard work that’s why not everyone does it (chances are your competitors don’t either) but if you nail it you’ll set your small business up for long term success.

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What is Landing Page? An Absolute Landing Page Optimization Guide

Posted by | Landing Page Optimization | No Comments

Landing pages are an essential component of any well-crafted, effective inbound marketing strategy. Picture these pages as landing pads for the numerous prospects that visit your website. Whether you’re looking to generate leads, sell products, or collect data, your landing pages are where the action happens.

Well-optimized landing pages allow you to take the prospects that you attract to your website and convert them into leads. Investing the time into creating well-designed and optimized landing pages is critical because these are your means for generating leads for your business.

With the growing challenge of attracting and holding people’s attention online, it’s more important than ever to design your landing pages to trigger instant conversions.

This introductory guide will walk you through the basics of landing page creation and best practices that will have you effectively converting site traffic into leads in no time.

What are landing pages?

A landing page is a web page that allows you to capture a visitor’s information through a lead form. Essentially, it’s where your visitors “land” after clicking a call-to-action on your website, blog, offer, or pay- per-click ad on social networks. On your landing page, your visitors will find a form that they can fill out to receive their offer. After submitting their information to your form, they are created as a new lead in your database.

Understanding Landing Page

Landing pages, like any other part of your online marketing arsenal, need goals. Without concrete, specific goals, there’s no way to create an effective page. Your goal should be clear before you begin designing your page. 

You also need specific expectations for your landing page, on which to gauge its success. These expectations can be based on previous experience, anecdotal evidence, or simply wishful thinking. But it’s helpful to have a specific number to compare your actual results with. This could be the total number of conversions, or the number of people who make it past your landing page, or some other number, based on your own goals.

Follow the below best references to learn more:

Understanding Landing Page Experience – Google Adwords

What Is a Landing Page and Why Should You Care - Hubspot

101 Landing Page Optimization Tips – Unbounce

Why Landing Pages Are an Indispensable Part of Marketing – Hubspot

7 Principles From 7 Years Of Landing Pages – Search Engine Land

The Rising Importance Of Landing Pages – DejanSEO

Landing Pages Guide 101: Create Landing Pages that Work – 1stwebdesigner

7 Elements of a Winning Landing Page – Unbounce

Asking “UXperts” — How to Improve Your Landing Pages – Distilled

 

How To Build An Effective Landing Page

Ready to create your first landing page, or improve on a landing page you already have? Here are some of the most important elements to make sure your landing page is working hard for you:

Depending on the type of landing page you’re creating (and what action you want), your primary focus is on hitting the fundamentals of response-oriented copywriting:

Limit Navigation – You brought traffic to a page where they can take the desired action. They will not be distracted! Limit the number of exits from the landing page for your visitors to focus on completing the form. A key part of this is to hide site navigation elements on landing pages.

Deliver Value – First, if you have a valuable offer, visitors can leave their contact information in exchange for your offer. Ask yourself if your offer is attractive to your audience and make sure that your landing pages shows that value.

Enable Sharing – Tap into a huge community of your best (and free!) marketers: your audience.  Add share links to your landing page to encourage your website visitors to share your content with their audiences.

Keep it Short – The longer landing page and form, the more friction is added to the lead conversion process. Keep your lead form short and simple increase your conversion rate.

Test - Like many good practices as you can read about online, the landing page can always use more testing and improvements.

Follow the below best references to learn more:

How to Make a Landing Page That C.O.N.V.E.R.T.S. – Kiss Metrics

7 Key Design Tips for High-Converting Landing Pages [+ Free Templates] – Hubspot

26 Beautiful Landing Page Designs Critiqued with A/B Testing Tips – Unbounce

10 Quick Fixes to Build Killer Landing Page – Hubspot

[How To] Create Landing Pages that Convert & Rank Well in Search – Unbounce

Beautiful Landing Pages: Tips and Examples – Hongkiat.com

5 Ecommerce Landing Pages: Good and Bad - Practical Ecommerce

 

Landing Page Best Practices

It’s important to ensure that the look and feel of your products and services come through in your landing pages. Focus on keeping your language, colors, text, and logos uniform on all of your pages. Maintaining brand consistency will lend additional credibility to your pages and increase the likelihood that your visitors will fill out your form. If your brand is already seen as a transparent and trustworthy source of great content, your landing pages should reflect that image in layout, color scheme, and design.

Follow the below best references to learn more:

Improve the Performance of Your Landing Pages – Google Analytics

LANDING PAGE OPTIMIZATION Best Practices to Lift Conversion – webtrends.com

Landing Page Best Practices – Unbounce

Landing Pages 3.0: How Content & Context Plays A More Meaningful Role – S E L

Mobile Landing Page Optimization – 10 Best Practices for Success – Search Engine Watch

Anatomy Of A Perfect Landing Page – Kiss Metrics

12 useful tips for optimizing mobile landing pages – Econsultancy

8 Best Practices to Optimize Video Landing Pages for Search – Reel SEO

 

Measuring the success of your Landing Pages

The best way to determine the effectiveness of your landing pages is to track the progress of your work through analytics. Set up your analytics to deliver regular reporting. You don’t need to track every data point immediately, but make sure you set up your tracking to measure the success of your landing pages over time.

Follow the below best references to learn more:

Test landing pages – Double Click Google

Using Analytics to Measure Your Landing Page Performance – Unbounce

5 Ways to Analyze Landing Page Data to Generate More Lead – Hubspot

3 Obvious but Overlooked Elements to Test on Your Landing Pages- Kiss Metrics

Why Landing Page Analysis Is The New Rank Tracking – Koozai

5 Actionable Insights to Extract From Your Landing Page Analytics – Hubspot

How Successful is Your Landing Page? The 3 Key Metrics You Need to Know – CopyBlogger

 

Must Read References :

Introductory Guide on how to use Landing Pages for Business – Hubspot

Beginner’s Guide to Landing Pages – Kiss Metrics

Everything You Need to Know About Landing Page Optimization – Unbounce

Building Effective Landing Pages – Marketo

Optimizing Landing Pages: 3 Keys to Increasing Conversion Rates – Marketing Sherpa

Best Practices Guide to Landing Pages – Pardot.com

 

Now you have learned that landing pages are a simple and effective way to convert visitors into leads for your business, it’s time to start building your own landing pages.

You know how to define your conversion goals, determine the intended conversion path, and create specific landing pages to address specific segments of your prospects.

Also you armed with the best practices for creating landing pages for high performance. Remember to focus on the key elements to optimize pages for conversion. Use clear titles, descriptions and designs to quickly convey the value and encourage your visitors to fill out your forms. Keep your visitors focused on completing the form and remove all links and navigation. Ensure that the structure of their ways to capture the right amount of information to qualify your prospects while keeping the user experience in mind.

Finally, with all these new visitors and conversions, you must follow these numbers closely to optimize your landing pages, so remember to allow analysis of sites and check them on a regular basis.

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Twitter Marketing Guide For Your Successful Business Marketing Strategy

Posted by | Marketing Funda, Social Media | No Comments

While Twitter may not be as big as Facebook in terms of traffic, it has several advantages over Facebook. Not only is it easier to gain followers on Twitter, but you can engage with people before they become your friend on a personal profile or your fan on a business page. 

So, what is Twitter?

Quite often, people’s gut reaction to Twitter is, “No one needs to know what I’m doing” or “I don’t care what other people are doing.” While this may be the surface view, Twitter is also a great way to expand your network.

Twitter is also referred to as a “micro-blogging” service, meaning you can post short updates limited to 140 characters or less . Why? Originally, the limitation was created to make Twitter compatible with mobile phones and text messaging. Now , it’s a useful characteristic that allows users to receive rapid – fire, concise information from many, many people!

Basic Twitter Vocabulary

Twitter Handle: Also known as a username . This is the name you select to represent yourself.

To Follow: To subscribe to someone’s updates on Twitter . You do this by clicking the “Follow” button on that specific person’s Twitter page, which can be found at http :// twitter.com/ USERNAME . ( Insert the specific person’s username in to the URL, like (https://twitter.com/twitter ). When you follow someone, their updates will be displayed on your Twitter page so you know what they are doing.

To Follow Back: To subscribe to the updates of someone who has recently started following you. Whenever a new person follows you, you receive an email alert from Twitter. In the email, there will be a link to that person’s profile. By clicking the link, you can check out who they are and decide to follow them back or not . It is not required to follow everyone back , but many people like to.

Follower: A person who has subscribed to receive your updates. You can see your total number of followers on your Twitter profile page.

Update: Also known as a tweet . They can be no longer than 140 – characters.

@Reply: A public message sent from one Twitter user to another by putting @USERNAME at the beginning of the tweet.

Direct Message (or DM): A private message sent from one Twitter user to another by either clicking the “message” link on their profile or typing D USERNAME .

Twitter Stream: A list of a person’s real – time updates. Every time you post an update , it go es into your T witter stream, which is found on your account page also a t http:// twitter.com/USERNAME .

Tweet – up: An event specifically organize d for Twitter – users to meet up and network, usually informal.

Hashtag (#): A tool to aggregate the conversation surrounding an event or theme . Created by combining a # with a word, acronym or phrase ( #WORD ).

Retweet ( or RT): To repeat what someone else has already tweeted. People do this if someone has said something especially valuable and they want their own network to see the information too. (Example: Retweet @USERNAME: Check out this cool resource).

Twitter From a Business Prospective

In short, Twitter is a relationship building and relationship maintenance tool; the most obvious business use of Twitter is to meet potential customers and leads the same way you would at networking event or tradeshow.

However, you can also use it to:

  • Develop and promote your brand
  • Interact with your customer base
  • Track what people are saying about your company and brand
  • Create buzz around upcoming events
  • Help individual employees act as liaison s to the public
  • Promote other content you’ve created, including webinars, blog posts or podcasts
  • Develop direct relationships with bloggers and journalists for potential PR placement.

The following is a guide to help you setup your Twitter profile and implement a successful Twitter marketing strategy. It gives suggestions and tips for those who are new to Twitter or are just looking for some new ideas.

Setting Up and Optimizing Your Profile

How to Setup a Twitter Business Account in 3 Easy Steps [Video] – Hubspot

5 Simple Steps to Getting Your Business on Twitter – Social Media Examiner

How to set up a Twitter Account for a Business – Koozai

How to Start a Twitter Account for Your Business – Sprout Social

10 Checks to Ensure Your Twitter Profile is Growing Your Business – Quick Sprout

Using Twitter for Marketing Business

How to Use Twitter for Business – PC Mag

An Introductory Guide: How to Use Twitter for Business – Hubspot

How to Use Twitter for Business and Marketing – Social Media Examiner

37 Ways to Use Twitter for Business - Jeff Bullas

Five Ways to Use Twitter for Marketing That You Might Not Know About – Entrepreneur

How to Use Twitter for Small Business Marketing – Tweaky.com

5 Ways Your Business Should Use Twitter Hashtags – Mashable

How to Use Twitter to Grow Your Business – Copy Blogger

50 Ideas on Using Twitter for Business – Chris Brogan

62 Ways to Use Twitter for Business – Gigaom.com

3 Ways Your Business Can Use Twitter For Competitive Intelligence – Sprout Social

Sorry, Marketers, You’re Doing Twitter Wrong [REPORT] – Mashable

Use Twitter for Public Relations

 How to Use Twitter for Marketing & PR – Hubspot

The PR Pro’s Guide to Twitter – Mashable

Ask An Expert: Pitching on Twitter for SEO and PR – iAcquire.com

13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships – Search Engine Watch

PR Pros Use Twitter to Reinvigorate Brands, Engage in Conversation – pbs.org

Use Twitter for Customer Service

4 Ways to Use Twitter for Customer Service and Support – Social Media Examiner

HOW TO: Use Twitter for Customer Service – Mashable

How to Use Twitter for Customer Support – Sprout Social

More Top Brands Are Using Twitter for Customer Service – Sprout Social

HootSuite’s 3 Secrets to Rocking Customer Service via Twitter – Hootsuite.com

Why Use Twitter for Customer Service? - dummies.com

Track and Analyze Twitter Campaigns

How to Track Twitter Clicks and Get Conversion Data – Twitip.com

How to use Google Analytics to measure your Twitter marketing – Tweaky.com

How To Measure Crowd Feedback On Twitter – Hashtags.org

5 Most Important Metrics to Analyze From Your Twitter Campaigns – Optify.net

6 Tools to Learn More About Your Twitter Engagement – Kiss Metrics

6 Twitter Analytics Tools to Improve Your Marketing – Social Media Examiner

Conclusion and Additional Resources

After reading this guides, you should have the baseline knowledge to get your Twitter account started and begin growing your network. Remember that the Twitter community is dynamic and rapidly developing space. Be creative and think of other methods to apply Twitter to your campaigns!

Must Read

14 Twitter Mistakes to Avoid

Share your Favorite Guide

Yes, there are endless things to know about Twitter. So if you really want to know almost everything, you may have to practice a lot and also need to discover other outstanding resources on the web.

If you got your own favorite Twitter resources? Link them up for us all in the comments!Smile

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