Social Media

What is Social Media Marketing? The Ultimate Social Media Marketing Guide

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Social media, although a relatively recent phenomenon, is becoming an increasingly important part of any business’s marketing and client base development platform. The perception of social media marketing has shifted quickly—no longer viewed as a trendy or passing fad, having a flexible and well-managed presence in each of the “big three” (Facebook, Twitter, and Google+) has become a must for any business seeking to secure a place in both the traditional and digital marketplace. What could once be accomplished by a traditional website now needs to be supplemented by a robust and responsive utilization of the tools social media offers. Navigating this strange, new world can be quite confusing at first, so here are some tips for those looking to bring their business up to speed.

So, What is Social Media Marketing?

Social media marketing refers to the process of gaining traffic or attention through social media sites.

Social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes.

Social media can be used for more than just connecting with friends or stalking ex-boyfriends. Use the resources on this page to learn how to use social media as a tool to help achieve your business and marketing goals.

Must Read

Before you access the below valuable social media resources I would highly recommend you to have a look to the Important Social Media Statistics you must know before starting Social Media Marketing.

Social Media Statistics

It is full of valuable information and includes answers to important questions such as, “How much time does social media marketing take?,” “What are the benefits?” and “Where are marketers focusing their energy?”

Social  Media 101 – Getting Started With Social Media

Before you begin creating social media marketing campaigns, consider your business’ goals. Starting a social media marketing campaign without a plan in mind is like wandering through a forest without a map—you’ll only end up lost.

Create a social media marketing plan and brainstorm about your goals: what are you hoping to achieve through social media marketing? Who is your target audience? Where would your target audience hang out and how would they use social media? What message do you want to send to your audience with social media marketing?

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Thus, while we’re all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important.

26 Tips for Getting Started With Social Media Marketing

Are you looking to get started with social media marketing?  Do you want to reexamine how you’ve been using social networks?  In this post, I’ll cover 26 tips, an A-Z guide, to help you understand the backbone of successful social media strategies.

10 Laws of Social Media Marketing

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.  It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and — perhaps most importantly — your bottom line.

Social Media Strategy: Where to Start & Why

Whether you’re a bricks and mortar mom and pop business or a 100% online digital enterprise, NOT participating in social media is no longer an option. In many ways today’s social networks represent the new discovery engine. Consumers and business decision makers are sending their friends and colleagues to websites they like through their browsers and desktops and, increasingly, their mobile devices.

How to run a social media marketing campaign

The most inappropriate social media marketing is when a company comes in, pretends that they know who their audience is, thinks they do, makes assumptions, and then posts a real clunker on their Facebook page, or jumps in and starts trying to sell in a forum where people are communicating and engaging.

Social Media 101: A Required Course

The biggest barrier to entry into the social media world is education. It’s difficult to “teach an old dog new tricks” especially when social media and the internet in general, are always changing. There’s so much to learn and understand – What is it? Why do I need it? How do I get started? Who has time for this? How do I prioritize? How does this benefit my business?

8 Common Mistakes in B2B Social Media Marketing

According to a recent MarketingSherpa report , “two-thirds of marketers who work for organizations that have not used any form of social media marketing or PR consider themselves ‘very knowledgeable’ or ‘somewhat knowledgeable’ about this emerging strategy. Their overconfidence in unproven ability can doom social media initiatives to failure.”

11 Simple Ways B2B Companies Can Be More Social Today

This list serves as smaller steps that can help B2B companies better integrate social media tactics while applying larger online marketing strategies.

Choosing Platforms – Which Social Media sites should i target?

With so many social media sites available for you to market to your target audience, it can be difficult to know where to start. To make it even more overwhelming, there seem to be new social networks popping up everyday. It almost seems that if you’re not a social media expert, you could be missing out on key marketing channels to reach your target audience.

Follow the below amazing resources which will help you to choose the perfect social networks for your company

Which Social Media Sites Should You Target?

There are hundreds, if not thousands of social media sites. Because there are so many it can be difficult to figure out which ones to target. In an ideal world you would target them all but with limited time it’s important to prioritize. If you are wondering which social sites to target, wonder no more because these 5 steps should answer your question.

How To Choose The Right Social Media Platform For Your Brand

Brands need to be present wherever audiences invest their time and attention. Increasingly, that means social media. U.S. audiences spend a half-hour to three hours daily on social media. Social media is one of the largest time buckets on mobile.

How Brands Can Choose The Right Social Media Platforms For Their Goals [Infographic]

The different social media platforms available out there lend themselves to different goals.  This is what this infographic is all about: choosing the right social media platform for an organization’s goal and the type of content they produce.  Looking at it another way, organizations may look at what their goals are and then produce content to match the social media platform that is best for their goals.

5 Questions to Determine Which Social Networks Are Best for Small Business

One of the biggest challenges for any small business is time.  Between finding new employees, motivating them, building a winning team, and increasing productivity, there really aren’t too many moments to waste.  So you certainly don’t want to waste precious time on online marketing endeavors that might not offer a decent return on investment.  One major component in any online marketing strategy is social media, but it can also be one of the biggest time consumers as well…In this post, we’re going to go through 5 questions that can help you determine if a particular social network is really worth your time and investment.

Top Nine Social Networks for Business

Business owners know it’s important to engage with our customers and prospects online — but there’s an opportunity cost. It seems like new social networks are appearing every other week, so it’s important to choose wisely.

Setting up Accounts

Whether you’re a plumber or a graphic designer, a wedding photographer or food truck chef, you need to use social media to promote your business and connect with your customers. But even if you’re a long time user of Facebook, Google+, Twitter, Pinterest, or FourSquare, you probably don’t know to use it effectively to help your small business. Here are some basic things you need to do in order to lay the groundwork for social media success.

HOW TO: Setup a Facebook for Business

A few years back, when Mark Zuckerberg came up with his notion of social networking site Facebook He had no idea what it would become in time to come. Facebook has literally revolutionized the way we view social networking. With over 700 million active users, is certainly the biggest platform you can get if you are looking to engage with many people at the same time. While Facebook is the premiere social networking platform, but also holds great potential for businesses. The fact that it can help businesses to grow and reach a new customer base has added to its popularity.

How to Set up Business Oriented Facebook Profile

Your personal profile is plugged into your business page and it is essential in making the first page of the business. Your personal profile is different from a business page because it can be established privacy settings to make specific posts, photos, etc.. Your personal profile is where you can communicate with your friends.

4 Easy Steps to Optimize Facebook Page to Boost your Social Media Presence

Your business is to its customers. Build relationships with them, reach new people and boost sales with Facebook.  More than a billion people who like and comment an average of 3.2 billion times a day. When you have a strong presence on Facebook, your business is part of these discussions and have access to the most powerful form of marketing word-of-mouth – recommendations from friends.

Top Facebook Marketing Tips and Best Practices You Must Know

Facebook allows marketers to keep in touch with people all day if they are on their computers or mobile devices, at home or at work, watching television or to go shopping with friends. This enables businesses to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing – word of mouth.  Connecting with people is just the beginning. In the pages that follow, you will find the best practices to achieve their business objectives Facebook.

50 Best Facebook Marketing Resources That Will Keep You Updated

A few years ago, many of us were skeptical about how Facebook was going to get marketers to spend a significant amount of time and money on their platform, which is clearly not the case these days. One thing I’m sure of now is that Facebook advertising is here to stay.  There will never be a shortage of Facebook marketing advice, but when it comes from the social network itself, it merits paying attention to.

HOW TO: Setup a Twitter for Business

If you have a small (or large) business, do you need to be on Twitter? In most cases, the answer is yes. People go to Twitter to share what they know and learn in return. Twitter users are hungry for new ideas, opportunities, information, services, and products. If your business is not part of this exchange, you’re leaving two huge opportunities untouched: growing your business and improving it.  Business of all sizes use Twitter for a variety of reasons, from marketing to customer service. The way you use Twitter will vary based on your goal, discussed in more detail below.

How to Use Twitter for Business and Marketing

Is Twitter a part of your social media marketing?  Or have you let your Twitter marketing drop off lately?  In any case, with the latest Twitter updates, trends in multi-screen usage and real-time marketing, you’ll likely want to take a fresh look at what Twitter has to offer.  Here’s a checklist of everything your business needs to do to get on (or back on) Twitter and start seeing great results.

An Introductory Guide: How to Use Twitter for Business

Used successfully, Twitter can help you develop and promote your brand, interact with your fan base, monitor conversations about your company, promote thought leadership, and much more.  Download our comprehensive ebook to learn, step-by-step, how to tackle Twitter as a business tool.

37 Ways to Use Twitter for Business

These Twitter tips and tactics for business should be read in that context. It also important to keep in mind that creating a “Strategy for Twitter” is also valuable and essential.

16 Creative Ways to Use Twitter for Business

Is your Twitter activity feeling stale?  The good news is that you can easily revitalize your Twitter experience!  Here are 16 ways to bring new life and renewed business purpose to your Twitter efforts.

5 Twitter Tools to Enhance Your Marketing

Here are 5 lesser-known Twitter tools that your business should be using.  Each of these tools has unique capabilities that may help your business get an edge over your competitors. Oh, and all of these tools are free.

HOW TO: Setup a Linkedin for Business

LinkedIn is a popular social network for professionals. Check out the resources listed on this page for tips on how to use LinkedIn for business and marketing. For broader resources about using social media, check out our Social Media Marketing Hub.

Linkedin Marketing Guide To Boost Your Business Bottom Line

While Social Media is definitely the hot topic of conversation this year, most of the tools focus on consumer centric business, and improving communication. If you provide B2B consulting, services or products, your options for social media are fairly limited, let’s be honest you probably won’t find many fans for your Facebook Oil and natural gas page . For these types of businesses, LinkedIn is a much better alternative.

Open your business to the world’s largest professional network – Official Resource

Market your business to the LinkedIn community by creating a LinkedIn Company Page. Raise awareness of your brand, promote career opportunities, and educate potential customers on your products and services.

The Ultimate Cheat Sheet for Mastering LinkedIn

LinkedIn can be extremely useful — especially when you’re aware of all the little hidden tricks that don’t get nearly enough exposure as they deserve. To help you master LinkedIn, below is our ultimate list of 35 awesome tricks you may have been overlooking.

5 Simple Steps for Improving Your LinkedIn Visibility

Are you wondering how to get the most from LinkedIn? Over the last few months, the LinkedIn network has made upgrades and undergone changes.  If you already have a profile created on LinkedIn, it’s a great time to revisit and refresh your presence!  Or if you’re just wondering how to get started, these 5 simple steps will help you make the most of your time and effort!

HOW TO: Setup a Google+ for Business

Have you been searching for ways to learn more about Google Plus for business? Google Plus may be one of the largest and fastest growing social networks, but it is also one of the youngest. As such, most businesses are still trying to learn the basics.

Make your Business Social, Across the Web

When your customers search on Google, the results to the right may include relevant posts, photos, and videos from your Google+ page. Get found across Google, right when your customers are most interested.

How to Use Google+ to Expand Your Business Influence

According to GlobalWebIndex, Google+ now has 359 million active users, which puts it ahead of Twitter’s 200 million active users. With that jump in numbers, it’s clear that now is the time to use Google+ to promote your brand.  Here’s an updated guide on all of the things you need to take advantage of Google+ to gain more exposure for your content and your business.

An Introduction to Google+ for Business

It’s no wonder why. Google+ has attracted 500 million registered users. With its various redesigns, feature add-ons, and integrations with other Google products, Google+ is growing into a hub of marketing value.

8 Reasons to Consider Marketing with Google+

With most marketers comfortable with using Facebook for their primary social media marketing tactics they quite often don’t see the other opportunities.  Here are some compelling reasons to register and start using a Google+ page to complement your Facebook page, your social media and digital marketing activities.

HOW TO: Setup a Pinterest for Business

Pinterest has captured our visual fancy like no other network before it.  The image-driven network’s meteoric rise in only a few years shows the site is more than just a pretty community for people interested in fashion and lifestyle: Marketers are all over Pinterest’s lead-generation aspects, and online hits on products from the site have proved a marketing sensation. According to a study by Shareaholic, the site drives more referral traffic than Google+, YouTube, and LinkedIn combined.

Pinterest for Business

Pinterest is today’s hottest new social media platform–and it’s perfect for businesses with small marketing budgets. Capitalize on Pinterest today, and you’ll build a devoted fan base that keeps you “pinned at the top”…driving more sales, revenue, and profits for years to come!

How to Use Pinterest for Business

Pinterest isn’t just another social media network.  What appears to be the fastest-growing social media site ever has become a huge traffic referral for all businesses. An increasing number of companies are leveraging the platform to reach a new audience, increase visits to their websites, and generate leads or retail sales. And guess what? It’s working.

Pinterest 101: 33 Ways To Create Engaging Content & Be More Pinnable

Many brands are still struggling to determine if Pinterest is a platform that will work for their business.  Companies that have taken the leap may be unsure of how exactly to use Pinterest and what their strategy should be.

64 Pinterest Marketing Tips and Tactics – Infographic

Here are 64 marketing tips and tactics that you can apply to your Pinterest account to get you started and refine your strategies.

HOW TO: Setup a YouTube for Business

A YouTube channel supplements your website by allowing you to market your site with online videos. In addition to adding character, depth, and an additional source for lead generation, having YouTube videos also gets you listed in one of the largest search engines online, YouTube Search.  With all those benefits, a YouTube channel should be a priority. If you’re ready to get started with your own channel, here is the beginner’s guide to YouTube marketing.

The Marketing Value of YouTube

YouTube is an interesting beast to varying degrees: a search engine, a hosting service, an advertising platform, a social network, and a community site.  Yet, it’s identity from a user perspective is that it’s much less convoluted. The main reason people go to YouTube: to find and watch videos on the internet.

Building a Video SEO Strategy

The core tactics of technical Video SEO are pretty easy to pick up. You can read through the bulk of what there is to know about getting rich snippets, optimizing for YouTube, and driving links back to your site within a couple of hours. While advice on these tactics will adjust and evolve as new technologies and iterations of the algorithm are released, there is an evergreen side to video marketing; one that both SEOs and creative marketers consistently fail to comprehend.

The Distilled Guide to Online Video Marketing

Distilled is the most renowned company in online video marketing world. And if they launched the guide is very much important to consider it as a bible of Video Marketing. Have a look their is lot we can learn from Distilled team.

Goals & Objectives – How to Set Social Media Marketing Targets

Creating Your Social Media Plan

If you enter into social media without a plan, you will fail. Period.  All the hours you spent will be wasted, you will receive no traffic bump, there will be no engagement, no one will care and you will learn nothing. Except maybe that you’re an idiot and that you should have listened to me when I told you to create a social media plan. You wouldn’t jump into a raging river without knowing how to swim, don’t create a Twitter account without knowing how to use it.

How to Setup a Social Media Business Strategy

Does your business have a social media strategy?  According to research conducted by Constant Contact, over 50% of small businesses need help with social media.  While many businesses have a social media presence, many are not engaging on those platforms and thus not meeting their goals.  With planning, your small business can use social media effectively.  Here are seven steps to a social media strategy for your business

Three Essential Components Of Successful Social Media Campaigns

When working in the world of social change, it’s easy to get excited about a new campaign when we’re inspired by hope or outraged by injustice. But in the scramble to make change happen, we can forget about the tactics and tools that actually help us implement our visions for a better world. Here are three sometimes-overlooked components of digital campaigns that are essential for success.

Social Media Policy

The Marketer’s Guide to Proper Social Media Etiquette

While social media etiquette might sound like a stuffy practice, this is really just about having good social manners online. How you conduct yourself on your social channels, thinking about how your behavior affects your fans and followers, that kind of thing. Below are the top etiquette tips for you to keep in mind on your favorite social media marketing networks so you can stay proper while building your brand.

How to Write a Social Media Policy

Whether your company is active on social media, your employees probably are. Here are some things to consider when creating a social media policy.

To Do: Update Company’s Social Media Policy ASAP

Employee use of social media has been a controversial topic over the past year, and one I’ve covered several times in this blog. While I oppose company policies that unfairly limit employees’ rights to express themselves online, employers must be smart about training employees on what they should and should not share online, especially in times of uncertain job stability.

10 Must-Haves for Your Social Media Policy

There are generally two approaches to social media policy making. Some organizations handle social media in an evolutionary way. Chad Houghton, the director of e-media and business development at the Society for Human Resource Management, told me that he thinks, “it might be beneficial not to create some arbitrary rules without first seeing where the opportunities and risks really are.”

5 Noteworthy Examples of Corporate Social Media Policies

So your company wants to implement a social media policy, but you’re not sure how to go about it. How lenient should you be? Will being too strict diminish social media’s effectiveness? Does marketing handle customer service? Should we even let customer service represent us on social media?

Social Media Marketing Strategies

Research Your Competitors’ Social Media Strategy (and Borrow Their Best Ideas)

Are you stuck in a social media rut? I’m going to let you in on a little secret – despite what you were told in grade school, it’s ok to be a copycat. This “copying” I speak of comes in the form of competitive research. In this post, we’re going to cover the steps to researching your competitors’ social media strategy, and how you should be “borrowing” their best ideas for your own social media campaigns. Don’t look down in desperation, look to your competitors for inspiration.

How To Organize A Social Media Content Strategy

Crafting a content strategy for social media is just as important as developing a strategy for what is published on the company blog and website. Social media is one of the main megaphones that a company uses to create its overall online presence, which in turn shapes brand recognition and sentiment.

Social Media Strategy in 8 Steps

Over the past four years at Convince & Convert, we’ve continued to refine our social media strategy process. Here’s one of the latest iterations, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) last Fall.

Monitoring & Analytics – Tools & Metrics

How to Monitor Social Media in 10 Minutes a Day

Social media can be beneficial for your business, but monitoring different channels can take a lot of time. Where do you start?. This ebook will teach you the most important elements you should be monitoring across relevant social media networks. We will suggest a few practical habits you can execute while sipping your morning coffee.

Calculating Your Social Media Marketing Return on Investment

This guide provides practical advice for developing a goal-based approach to measuring your social media marketing return on investment (ROI)

How to Measure the Impact & ROI of Social Media Marketing

Measuring PPC and SEO is relatively straightforward. But how do we go about credibly measuring social media campaigns, and wider public relations and audience awareness campaigns?  As the hype level of social media starts to fall, then more questions are asked about return on investment. During the early days of anything, the hype of the new is enough to sustain an endeavor. People don’t want to miss out. If their competitors are doing it, that’s often seen as good enough reason to do it, too.

Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

Social media is evolving at an incredible pace. Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). The impact on the data side of the ecosystem is that massive amounts of data is being generated and much of what goes for measurement in “social media tools” is profoundly sub optimal (I’m being polite). We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) and Marketing-minded people who are using lousy measures of success (“I got 158,632 Fans! Hurray!”).

5 Social Media Monitoring Tools to Simplify Your Marketing

Are you measuring your social media efforts?  Do you know what’s working?  Over the years, there have been dozens of social media monitoring tools launched, but not all social media monitoring platforms are created equal.  In this article I’ll show you five platforms that may work for your business.

Social Media Mishap

Which Social Media Mistakes Hurt Your Relationship With Consumers [Infographic]

By now it should be obvious that there are risks to not being active on social media channels. Not only do you miss out on opportunities to be part of the conversation, but consumers might interpret your absence negatively. Because of this, many businesses are eager to get more involved, but in some cases that eagerness can result in mistakes.

19 Reasons Your Social Media Might Not Work Out the Way You Planned

Social media is the most volatile and unpredictable marketing channel we’ve ever seen. Each network is constantly being innovated, redesigned, or updated. It’s also one of the most powerful tools marketers can have in their arsenal — if you know how to use it right.

10 Social Media Mistakes You May Be Making (Because I Did)

There’s no real guidebook for a perfect social media marketing career – or at least I haven’t found one yet. There’s no quiz you can take to make sure you’re covering all your bases, engaging your audience, timing everything perfectly and — on top of it all — delivering amazing ROI.

Prospects are now relying on social media to research and educate themselves before actually engaging with your company. But it is not enough to merely post on your Facebook and Twitter pages, instead you have to work social into every aspect of your marketing and create more peer-to- peer sharing opportunities. The more your audience wants to engage with your content, the more likely it is that they will want to share and ultimately convert to customers.

Forget what everyone else is doing. Choose the social marketing tactics that are right for you. Then get out there and engage – always in the spirit of experimentation. Not everything you try in social marketing will be right for you company, but stick with it and you’ll develop a powerful new source of revenue that costs a lot less than traditional media

And remember social is more than just a channel or tactic; it is a strategy that should be present in every aspect of your marketing.

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Important Social Media Statistics You Must Know Before Starting Social Media Marketing

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If you’re looking for a place to focus your business growth efforts, try social media.

Word-of-mouth marketing has received a technology makeover, and it’s called social media. Hands down, it’s the most powerful tool that any business owner can use to engage customers and drive revenue growth. But here’s the rub. Even though small business owners understand how important social media is to their success, for the most part it’s still a theoretical understanding. They’re not taking advantage of social media’s full potential.

That’s the reason I want to share some of the most important statistics every business owner should consider to understand the influence of Social Media on business today.

Social Media Statistics

  • A surprising 79% of marketers agreed that they had integrated their social media and traditional marketing activities.
  • Of those spending more than 40 hours per week doing social media marketing, 63% are under the age of 40.
  • A significant 89% of all marketers indicated that their social media efforts have generated more exposure for their businesses. Increasing traffic was the second major benefit, with 75% reporting positive results.
  • Most marketers are using social media to gain marketplace intelligence (69%) and develop loyal fans (65%)
  • 27% of total U.S. internet time is spent on social networking sites.
  • More than half of marketers who hav e been using social media for at least 3 years report it has helped them improve sales . More than half who spend 11 or more hours per week find the same results and 62% of those who spend 40+ hours earn new business through their efforts.
  • With as little as 6 or more hours per week, the vast majority of marketers (92% +) indicated their social media efforts increased exposure for their businesses. Read More

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How To Use Twitter For Marketing And Business Branding

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Twitter is social networking and microblogging service. From a business and marketing perspective, Twitter helps you develop and promote your brand, interact with your customers and prospects, track what people are saying about your company and develop direct relationships with bloggers, journalists and industry leaders.

How To Get Started

Use the following resources to learn all about Twitter and how your business can take advantage of its offerings. There are free blog posts about getting started with Twitter as well as webinars to the right on how to use Twitter for your business.

What is Twitter?

Twitter in Plain English

Entertaining and easy to follow, this video from Lee and Sachi LeFever of Common Craft show ways of understanding how Twitter works and fits into your daily workflow and lifestyle.

48 Ways to Explain Twitter to Skeptics

David Meerman Scott confronts the inevitable questions from the Twitter skeptics. His family asked him to explain Twitter, grilling him on Christmas. Instead of explaining himself, he tweeted the question and posted his replies.

Setting up your Twitter Account

The Beginner’s Guide to Twitter

Michael Hyatt shares a tutorial on how to set up Twitter for your cell phone. He also goes over some basics on how to tweet with third-party tools.

Newbie’s guide to Twitter

Rafe Needleman shares a step-by-step process of getting started on Twitter. His steps include basics like the initial account set up, getting started on your mobile phone, following and joining friends and even mindset ideas for new Twitter users.

Sorry, Marketers, You’re Doing Twitter Wrong [REPORT]

Todd Wasserman shares secrets you can use to setup your Twitter profile with your personal brand.

Why You Need a Kick Ass Twitter Background

Marian Schembari shares a few profiles on Twitter and why they represent their brands so well.

It’s OK to Have Multiple Twitter Accounts

In fact, it’s necessary if you have multiple departments in your business. Christian Collard explains how he uses multiple accounts for his business to target followers and build relationships.

New Twitter Users Start Here

Social Media Workflows Part 1: Awareness and Capture

Setting goals before jumping on Twitter will get you farther than any other strategy. Chris Brogan discusses how you’re going to use Twitter for your company and how to put a plan in place.

How to Start On Twitter Without Looking Like a Newbie

Marian Schembari created a new Twitter account for sharing her experiences in her new town of Auckland, New Zealand. Instead of throwing any old thing up there and opening the doors for people to interact with her on that account, she walks through what she did before inviting followers.

5 Things to Do as a New Twitter User

Darren Rowse’s evergreen post has some of the best tips for approaching Twitter when you’re a newbie.

6 Tips to Grow Your Twitter Followers

Daniel Sharkov shared the outstanding Expert tips to grow Twitter followers.

Use Twitter for your Business the Right Way

Aira Bongco’s tips give you a solid basic approach to Twitter. Also, find the one way you can use Twitter to set your business apart.

How to Twitter

Wall Street Journal’s Julia Angwin shares her first few Twitter experiences before she got the hang of it and gained followers. She writes about how to use Twitter’s greatest strength to your advantage.

Moving From Social Media Tactics To Your Social Business Plan

Instead of floundering on social media networks, being tossed from wave to wave, David Armano shares foundation-building steps. When your company is ready to tap social media, David’s post will help you find secure footing.

Twitter Experiment Results – Swapping Person To Brand

Adam Singer makes a case for creating content that is community focused. Find out why creating great content drives traffic from social media networks to your “hub.”

Why Twitter Is a Better Brand Platform Than Facebook

B.L. Ochman was practically tarred and feathered when she wrote a post giving reasons why marketers need to pay attention to Twitter.

What’s up with the whole #hashtag thing?

The Twitter Hash Tag: What Is It and How Do You Use It?

Tech for Luddites gives a great clarification on what a hashtag is, and how to create one.

HOW TO: Get the Most Out of Twitter #Hashtags

Ben Parr had written the most useful tips for using the Hash Tags in right way.

How to Use Hashtags on Twitter: A Simple Guide for Marketers

Magdalena Georgieva revels the hubspot secret of twitter marketing must read stuff for every marketer.

Twitter vocabulary

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Every definition and term you needed to know around social media in one place. How convenient is that?

Ten Things you Must Know before Using Twitter

Ten must-know terms and tools.

Twitter Dictionary: A Guide to Understanding Twitter Lingo

The big list covering all the important Twitter Vocabulary. Must Read

Why you need to be on Twitter

12 Reasons to Start Twittering

Start with the 12 reasons to start Twittering. Michael Hyatt’s insights are spot on.

10 Reasons Why You Should Be Using Twitter Before Your Competitors Do

Jeff Bullas explain why Twitter is not going away anytime soon but the general public still in the main does not “get” Twitter despite it becoming part of popular culture.

5 Reasons I use Twitter – (and you should too)

This one’s a favorite of mine because Sprike tells you straight up that you shouldn’t expect to land deals or millions of dollars in the first three minutes of being on Twitter. Instead, Sprike shares with you: 1) who you should try to get to follow you, and 2) exactly why.

Twitter, the Most Important Website Since Google?

Chris Bennett explaining why twitter matter and why marketing is now incomplete without it.

How A Few Tweets Led to a 370% Increase In My Traffic

Tom Meitner shares his Twitter experience with Chris Brogan on Problogger. He says anything is possible if you take action.

Twitter User Statistics Show Stunning Growth

Catharine Smith from The Huffington Post illustrates how much Twitter has grown over the past five years since its launch.

10 Ways Twitter Will Change American Business

24/7 Wall St. has come up with 10 ways in which Twitter will permanently change American business within the next two to three years, based on an examination of Twitter’s model, the ways that corporations and small businesses are currently using the service and some of the logical extensions of how companies will use Twitter in the future.

How Big Brands use Twitter

40 of the Best Twitter Brands and the People Behind Them

Jennifer Van Grove interviewed forty major brands on Twitter for Mashable. She came up with the best reasons to be on Twitter and how to create your company’s strategy based on these interviews.

Five good and four bad examples of brands using Twitter

Econsultancy has come with the greatest examples of the Twitter Marketing for Branding.

Twitter etiquette: The do’s and don’ts of tweeting

An Insider’s Guide to Social Media Etiquette

Chris Brogan has plenty of etiquette tips for keeping the conversation going, disclosure, promotion, content production, and sharing.

Twitter Etiquette for Beginners

Dummies.com shares more than just a few tips for etiquette and Twitter behavior.

The 10 Essentials of Twitter Etiquette

Kevin Allen had write a fantastic post on Twitter etiquette for Entrepreneur.

Twitter Etiquette For Agencies/Freelancers

Tony Bloomberg from Diva Marketing Blog shares more than just a few tips for etiquette and Twitter behavior.

What the heck is Twitter, and what do I do with it?

How to Get More Retweet Action on Twitter

The magic on Twitter happens in the retweets. David Cantone will get you started with several simple but important strategies.

How to Increase Your Retweets, Twitter Followers & Klout

Kristi Hines gives you a few easy steps to getting more retweets now. You want more retweets, right?

How to Get Retweeted

Getting retweeted is one of the ultimate goals for marketers using Twitter. Guy Kawasaki’s plan for ultimate retweet domination is on the other side of this link.

10 Ways to Get More ReTweets

Do you want more Twitter traffic? Well who doesn’t. Neil Patel shared one of the best ways to get more Twitter traffic is to get more retweets…

5 Steps to Going Viral on Twitter

Dan Zarrella analyzes the specific language and techniques that create more retweets for your Twitter content.

7 Ways to Thank Someone for a Retweet

Angie Schottmuller shares a simple way to thank those followers who retweet your stuff. This goes beyond the basic, “Thanks for the RT!” and to thanking your followers the right way.

Twitter Marketing Mindset

1,000 True Fans

The mindset behind any sustainable business. You can gain popularity, coolness and style, but without 1,000 true fans on your side, all the rest fades.

The Four Stages of “Getting” Twitter Infographic

See, everyone goes through these stages. Cool infographic from The Chris Voss Show.

The Six Twitter Types

Guy Kawasaki posted on the American Express Open Forum about the different types of people that use Twitter and which ones are the most effective. Check out which one resembles you and what each of them do. I’m a Mensch, by the way. If you were wondering.

How to Create a Twitter Marketing Strategy that Rocks

I loved this post by Jeff Bullas because he explains how new marketers gives everyone a big challenge by creating a perfect marketign strategy.

How to Set Social Media Marketing Goals

Ellie Mirman’s post on Hubspot helps a lot to understand the importance of creating a perfect Goals.

My Recommendation About Your Twitter, Facebook, and LinkedIn

Tim Berry shares the one recommendation every business needs to know about using social media. You don’t have to take it, but it could be a deciding factor for whether you close a sale or not.

How to get Twitter followers

How to Pick Up Followers on Twitter

Guy Kawasaki’s post offers insights on getting more Twitter followers. He uses these strategies himself.

Kevin Rose: 10 Ways To Increase Your Twitter Followers

Kevin Rose, the founder of Digg and the cofounder of Revision3 and Pownce. Kevin, who has over 88,000 followers on Twitter (making him the second most followed after President Obama), also “bloggs” at kevinrose.com. He is an investor in Twitter.

How To Get More Twitter Followers–Legitimately

Michael Hyatt another outstanding post the ultimate cheat sheet to get more followers on Twitter.

Study on How to Get More Twitter Followers: Be Positive, Informative

If you monitored half a million tweets over 15 months, composed by 507 Twitter users, and looked for patterns, what would you find? Craig Kanalley had shared the outstanding research at Huffington Post

Writing Killer Content in 140 Characters or Less

Killer content on your blog can get people to stick around. Twitter only has 140 characters. How do you create killer content in 140 characters? Marly shares a complete list on crafting a message in 140 characters or less.

Why 150 Followers Is All You Really Need

Do the number of followers really matter? Find out the number one reason why it doesn’t matter according to Srinivas Rao and get tips on building your base to 150 in just a few steps.

Brand management on Twitter

Brand Management using Twitter and HootSuite Webinar

Building a successful advertising campaign using social media can be challenging. With expert advice and case examples, brands can learn best practices that strengthen their organic strategy, while effectively fueling it with paid promotion on Twitter. Discover how to increase the value and performance of Twitter paid campaigns using HootSuite in this on-demand.

Web Strategy: The Evolution of Brands on Twitter

 Jeremiah Owyang shows you exactly how to get up and running on social media.

30% of top brands have dedicated Twitter feeds for customer service

The immediate nature of Twitter means that it is both a blessing and a curse for brands, as it gives them an excellent opportunity for having conversations with users but also puts pressure on them to respond quickly to customer complaints.

More Top Brands Are Using Twitter for Customer Service

Twitter has become a very popular forum for your customers to express themselves. As a result, you’re given an opportunity to help customers solve their problems in real-time, before they go elsewhere looking for help.

HootSuite’s 3 Secrets to Rocking Customer Service via Twitter

As a social media solutions provider with over 6 million users, we receive our share of help and support requests. This week, our Customer Success department sent its 100,000th Tweet from @HootSuite_Help. To mark the occasion of the 100k milestone, HootSuite’s Social Support Lead Sarah Chambers shares some secrets of how the team uses Twitter for customer service.

Twitter marketing strategies

62 Ways to Use Twitter for Business

If you think you know everything about Twitter, I challenge you to read this post by Meryl Evans. Even the most die hard Twitter users will find at least one action step in this list to use immediately.

How to Use Twitter as a Twool

Cut through monkey talk running around in your head about Twitter. Go read Guy Kawasaki’s post and get clear on a Twitter strategy you can put in place now. It’s a few years old, but still applies.

5 Steps to Build a Twitter Marketing Strategy

So you want to succeed with Twitter eh? Before you run off and chase shiny butterflies and little blue birds, take a seat and collect yourself. Then read the following tips on creating a potential Twitter marketing strategy that will help you become more productive and successful using Twitter for business.

Twitter Marketing: How to Use Twitter for Business

To learn about Twitter marketing and how it can help your business, I interview Mark W. Schaefer for this episode of the Social Media Marketing podcast.

Twitter Marketing Strategy for B2C and B2B Businesses

If used correctly, Twitter can be a really effective way to market your brand, find new customers, and to understand what the market thinks about your products. If used incorrectly, it can be a horrific PR disaster that can damage your brand for a long time to come. Which is why it’s really important, when you think about Twitter marketing, to first of all understand who should tweet on behalf of your company.

5 Proven Twitter Marketing Strategies

Seeking to take Twitter beyond a social phenomenon, its founders have lately set their sights on making it business-friendly as well. For marketers, this means new opportunities are opening up all the time.

65 Tweets to Energize Your Marketing Strategy

Adrian Babiak shares an extremely useful tip after helping a fellow entrepreneur. Find out the one thing to look for when scanning Twitter feeds.

Prospecting on Twitter

How to Use Twitter for Sales Prospecting

Use this post as your prospecting tool and mindset helper in one. Short and sweet, it has real value for getting to prospecting on Twitter right away.

How To Find and Nurture Leads With Twitter

If you are anything like most companies, the answer is probably marketing. When Twitter burst onto the social scene, busy sales reps were all too happy to turn over management of Twitter’s tidal wave of thoughts, opinions, and content to the marketing side of the house.

2 Savvy Ways to Scout for Prospects on Twitter

There are customers right now on Twitter who need you,” says social media expert Dave Kerpen. “You just have to know how to search for them.

How Sales Can Use Twitter to Connect With More Prospects

It’s pretty easy to find marketing applications for Twitter, but what about sales applications for the little blue bird? Are there any? Besides the fluffy and non-specific things like, “engage with leads” that we hear about all the time?

34 Awesome Twitter Ideas for Engaging Your Prospects

Engaging your community of prospects on Twitter is an essential way to show a human face behind your brand and let your customers know you care twitter about them. Answer their questions and provide them with content they find useful, and you’ll build the trust you need for a loyal following. But how can you keep the relationship with your Twitter followers fresh?

Twitter Management

6 Tools to Manage Your Twitter Followers

Managing Twitter followers can become a time consuming task, taking time away from actually sending messages and growing your influence. Here are six tools to save you time.

A Twitter Relationship Management Tool

Companies need to have something like that for social media, too. Wouldn’t it be great to be able to easily see not only who makes mention of or shouts out to your brand, but perhaps even a whole history of shared communications over a period of time. You’d like to see if you (or your social media team) followed up on a question or a mention.

How to Better Manage Your Twitter Relationships

Do you feel that you’re missing out on engaging with valuable members of your Twitter community due to the noise?  Or worse, do you wonder who the most valuable members of your Twitter community are?  If so, you’re in need of a relationship management tool for Twitter.

10 Twitter Tools Used by Social Media Experts

With so many Twitter tools out there, it’s hard to know which ones to trust with your Twitter account management. So why not take a look at what the social media and industry experts are using! Here are ten Twitter applications and tools used by some of the top Twitterers.

10 Twitter Management Tools You Can’t Live Without

Without a doubt, one of the most popular shiny new objects of many social media marketing programs is Twitter. There are Twitter books, Twitter conferences, Twitter blogs and numerous articles devoted to Twitter marketing.  Unfortunately, there’s not enough time left over after reading all the promises of marketing nirvana from using Twitter to actually implement recommendations.

What’s the Best Way to Manage Twitter? Why It’s Not Twitter.com

There’s a social network for everyone. Twitter, however is vying to be the network for information gathering and sharing – from breaking news, to funny pictures, and insightful content – it plasters my feed daily. But, the more you get involved with twitter and other social networks, the more challenging the become to use. You add users, followers, tweets, Facebook integration, etc. It’s madness.

Twitter Security

Security at Twitter

Maintaining top notch security online is always a community effort, and we’re lucky to have a vibrant group of independent security researchers who volunteer their time to help us spot potential issues.

Keeping our users secure

As you may have read, there’s been a recent uptick in large-scale security attacks aimed at U.S. technology and media companies. Within the last two weeks, the New York Times and Wall Street Journal have chronicled breaches of their systems, and Apple and Mozilla have turned off Java by default in their browsers.

You Aren’t Using These 10 Simple Security Settings

Internet companies are increasingly moving toward two-step verification policies. This feature, also known as “two-factor authentication,” requires a user to enter a security code in addition to her password when logging in from an unrecognized device. The security code is usually sent via text to her mobile device.

Twitter social proof

What Your Twitter Numbers Say About You, part 1

Marian tells it like it is regarding your Twitter stats. You can get more followers or let people find you, but if you read her post, you’ll find out why she recommends going out and getting more.

What Your Twitter Numbers Say About You, part 2

Marian shares her strategy for managing Twitter through Hootsuite. She makes it look easy!

Things not to do on Twitter

7 Things Not to Do on Twitter

When Twitter launched, critics questioned the limitation of 140 characters to make a meaningful conversation, especially for businesses. Over the years, Twitter has improved by leaps and bounds, added several business-friendly features and now ranks amongst the league of formidable social media tools for businesses.

10 Things You Shouldn’t Tweet

Here are the kinds of tweets that can kill your social media goodwill with customers, 140 characters at a time.

5 Things Your Business Should Not Do On Twitter

Being able to connect with people on social networks can make it very easy to marketing and grow your business online, however, it can also make it easy to make potential customers angry from abusing twitter. If you’re a business who is marketing your products or services on twitter, here are some “don’ts” when it comes to marketing on Twitter.

Ten Things You Need to Stop Tweeting About

The Oatmeal shares his hilariously true views about what you need to stop tweeting. Don’t say you haven’t done at least one of these if you’re on Twitter. Remember, we can all look up your tweets

13 Epic Twitter Fails By Big Brands

Marketing campaigns can blow up in a hurry. Hashtags can be hijacked, attempts at humor can backfire and misuse of the medium can invoke outrage.  Every single tweet that a brand sends out can make a big impact, because of the intrinsically viral nature of Twitter. If there’s something scandalous, there’s nowhere to hide, and it’s easy for people to voice their opinions.

What you need to do now

Using Twitter for marketing isn’t rocket science but it does take time, dedication and resources. It’s normal for businesses to want to get a quick ROI on their efforts but unfortunately Twitter doesn’t always work this way. 

If you can understand the potential long term benefits of Twitter (reputation building, nurturing leads, building brand advocates and competitive advantage) then commit to starting today. Dedicate time to it and be patient. 

Being great at Twitter Marketing is hard work that’s why not everyone does it (chances are your competitors don’t either) but if you nail it you’ll set your small business up for long term success.

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Twitter Marketing Guide For Your Successful Business Marketing Strategy

Posted by | Marketing Funda, Social Media | No Comments

While Twitter may not be as big as Facebook in terms of traffic, it has several advantages over Facebook. Not only is it easier to gain followers on Twitter, but you can engage with people before they become your friend on a personal profile or your fan on a business page. 

So, what is Twitter?

Quite often, people’s gut reaction to Twitter is, “No one needs to know what I’m doing” or “I don’t care what other people are doing.” While this may be the surface view, Twitter is also a great way to expand your network.

Twitter is also referred to as a “micro-blogging” service, meaning you can post short updates limited to 140 characters or less . Why? Originally, the limitation was created to make Twitter compatible with mobile phones and text messaging. Now , it’s a useful characteristic that allows users to receive rapid – fire, concise information from many, many people!

Basic Twitter Vocabulary

Twitter Handle: Also known as a username . This is the name you select to represent yourself.

To Follow: To subscribe to someone’s updates on Twitter . You do this by clicking the “Follow” button on that specific person’s Twitter page, which can be found at http :// twitter.com/ USERNAME . ( Insert the specific person’s username in to the URL, like (https://twitter.com/twitter ). When you follow someone, their updates will be displayed on your Twitter page so you know what they are doing.

To Follow Back: To subscribe to the updates of someone who has recently started following you. Whenever a new person follows you, you receive an email alert from Twitter. In the email, there will be a link to that person’s profile. By clicking the link, you can check out who they are and decide to follow them back or not . It is not required to follow everyone back , but many people like to.

Follower: A person who has subscribed to receive your updates. You can see your total number of followers on your Twitter profile page.

Update: Also known as a tweet . They can be no longer than 140 – characters.

@Reply: A public message sent from one Twitter user to another by putting @USERNAME at the beginning of the tweet.

Direct Message (or DM): A private message sent from one Twitter user to another by either clicking the “message” link on their profile or typing D USERNAME .

Twitter Stream: A list of a person’s real – time updates. Every time you post an update , it go es into your T witter stream, which is found on your account page also a t http:// twitter.com/USERNAME .

Tweet – up: An event specifically organize d for Twitter – users to meet up and network, usually informal.

Hashtag (#): A tool to aggregate the conversation surrounding an event or theme . Created by combining a # with a word, acronym or phrase ( #WORD ).

Retweet ( or RT): To repeat what someone else has already tweeted. People do this if someone has said something especially valuable and they want their own network to see the information too. (Example: Retweet @USERNAME: Check out this cool resource).

Twitter From a Business Prospective

In short, Twitter is a relationship building and relationship maintenance tool; the most obvious business use of Twitter is to meet potential customers and leads the same way you would at networking event or tradeshow.

However, you can also use it to:

  • Develop and promote your brand
  • Interact with your customer base
  • Track what people are saying about your company and brand
  • Create buzz around upcoming events
  • Help individual employees act as liaison s to the public
  • Promote other content you’ve created, including webinars, blog posts or podcasts
  • Develop direct relationships with bloggers and journalists for potential PR placement.

The following is a guide to help you setup your Twitter profile and implement a successful Twitter marketing strategy. It gives suggestions and tips for those who are new to Twitter or are just looking for some new ideas.

Setting Up and Optimizing Your Profile

How to Setup a Twitter Business Account in 3 Easy Steps [Video] – Hubspot

5 Simple Steps to Getting Your Business on Twitter – Social Media Examiner

How to set up a Twitter Account for a Business – Koozai

How to Start a Twitter Account for Your Business – Sprout Social

10 Checks to Ensure Your Twitter Profile is Growing Your Business – Quick Sprout

Using Twitter for Marketing Business

How to Use Twitter for Business – PC Mag

An Introductory Guide: How to Use Twitter for Business – Hubspot

How to Use Twitter for Business and Marketing – Social Media Examiner

37 Ways to Use Twitter for Business - Jeff Bullas

Five Ways to Use Twitter for Marketing That You Might Not Know About – Entrepreneur

How to Use Twitter for Small Business Marketing – Tweaky.com

5 Ways Your Business Should Use Twitter Hashtags – Mashable

How to Use Twitter to Grow Your Business – Copy Blogger

50 Ideas on Using Twitter for Business – Chris Brogan

62 Ways to Use Twitter for Business – Gigaom.com

3 Ways Your Business Can Use Twitter For Competitive Intelligence – Sprout Social

Sorry, Marketers, You’re Doing Twitter Wrong [REPORT] – Mashable

Use Twitter for Public Relations

 How to Use Twitter for Marketing & PR – Hubspot

The PR Pro’s Guide to Twitter – Mashable

Ask An Expert: Pitching on Twitter for SEO and PR – iAcquire.com

13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships – Search Engine Watch

PR Pros Use Twitter to Reinvigorate Brands, Engage in Conversation – pbs.org

Use Twitter for Customer Service

4 Ways to Use Twitter for Customer Service and Support – Social Media Examiner

HOW TO: Use Twitter for Customer Service – Mashable

How to Use Twitter for Customer Support – Sprout Social

More Top Brands Are Using Twitter for Customer Service – Sprout Social

HootSuite’s 3 Secrets to Rocking Customer Service via Twitter – Hootsuite.com

Why Use Twitter for Customer Service? - dummies.com

Track and Analyze Twitter Campaigns

How to Track Twitter Clicks and Get Conversion Data – Twitip.com

How to use Google Analytics to measure your Twitter marketing – Tweaky.com

How To Measure Crowd Feedback On Twitter – Hashtags.org

5 Most Important Metrics to Analyze From Your Twitter Campaigns – Optify.net

6 Tools to Learn More About Your Twitter Engagement – Kiss Metrics

6 Twitter Analytics Tools to Improve Your Marketing – Social Media Examiner

Conclusion and Additional Resources

After reading this guides, you should have the baseline knowledge to get your Twitter account started and begin growing your network. Remember that the Twitter community is dynamic and rapidly developing space. Be creative and think of other methods to apply Twitter to your campaigns!

Must Read

14 Twitter Mistakes to Avoid

Share your Favorite Guide

Yes, there are endless things to know about Twitter. So if you really want to know almost everything, you may have to practice a lot and also need to discover other outstanding resources on the web.

If you got your own favorite Twitter resources? Link them up for us all in the comments!Smile

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Linkedin Marketing Guide To Boost Your Business Bottom Line

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While Social Media is definitely the hot topic of conversation this year, most of the tools focus on consumer centric business, and improving communication. If you provide B2B consulting, services or products, your options for social media are fairly limited, let’s be honest you probably won’t find many fans for your Facebook Oil and natural gas page . For these types of businesses, LinkedIn is a much better alternative.

What is LinkedIn ?

LinkedIn is a social network with over 225 million users that enables you to make better use of your professional network and help the people you trust in return. It’s no secret that LinkedIn is a great place to network professionally, post and find jobs, and answer questions and build thought leadership. It is probably the most obvious way to identify influential individuals at specific organizations. A search for your target business or title on LinkedIn will identify people you may already be connected with, either directly or through your connections. LinkedIn is a great tool to leverage your existing contacts to connect with people and find potential customers online.

In the last year, LinkedIn has made a lot of exciting changes to their platform for both professional profiles and company pages. LinkedIn is a great network for businesses looking to increase traffic and leads, as well as individuals looking to market their expertise for new career opportunities. In this post, we’re going to look at everything you need to have a successful LinkedIn experience.

Setting Up Your Professional Profile

Setting up a LinkedIn Profile is free and quick . You will receive a confirmation email to activate your profile and then you are set to expand your network.

How to set up a LinkedIn professional profile

10 Tips To A More Professional LinkedIn Profile

LinkedIn Profile Extreme Makeover

Win new clients by optimizing your LinkedIn profile keywords

LinkedIn Recommendations: Five Ways to Make The Most of Them

6 Ways to Spring Clean Your LinkedIn Profile

LinkedIn Public Profile – Overview and Settings

 

Expand your Network on LinkedIn

Connect with people with whom you have worked or done business, or generally people with similar interests or work in your industry. Invite thought leaders in your industry to connect so that you might establish a relationship with them and, eventually, gain access to their network.

How to Network on LinkedIn

How to build a powerful business presence on LinkedIn

Building Your Network: 3 Things to Do Everyday

5 Strategies for Growing your Linkedin Network

7 Tips For Building a ‘Power Network’ on LinkedIn

3 Easy Ways to Strengthen Your LinkedIn Network

How to Make Great Connections on LinkedIn

 

Creating a Linkedin Group

LinkedIn groups give you a great opportunity to reach and engage potential customers online. However, t here are still a lot of industries or groups of professionals not yet represented in LinkedIn groups. If no one has created a group for your industry, go create one

How do I create a group?

Create and manage your own community on LinkedIn

Linkedin Leveraging: How to Tap Groups for Traffic, Leads & Sales

7 Ways to Create an Awesome LinkedIn Group

5 Tips for Creating, Promoting and Managing a LinkedIn Group

Top 10 Reasons To Start A LinkedIn Group

Creating and Managing Groups in LinkedIn

How to Make Sales Relationships in LinkedIn Groups

How to Build a 500K+ Member LinkedIn Group

How to gain traffic and exposure using LinkedIn Groups

5 B2B Content Marketing Tips for Boosting Your LinkedIn Group

How LinkedIn Groups can Explode your Blog Traffic

 

LinkedIn for Lead Generation

You can and should use LinkedIn to keep in touch with colleagues and contacts, but LinkedIn’ s value doesn’t end there . It can also be used as a way to generate new leads for your business . The goal of all this is simple: to engage an audience and build a network. Do this by demonstrating your expertise and thought leadership . Don’t sell your services, but feel free to drive people to relevant and valuable content on your website or blog.

How to Generate Leads Using Linkedin

A Guide to Generating Leads on LinkedIn

Optimising your LinkedIn presence for lead generation

Why should you use Linkedin for B2B Lead Generation

Expert Tips for Optimizing LinkedIn for Lead Generation

Using LinkedIn for Lead Generation: 6 Lessons

5 Ways You Can Use LinkedIn as a Lead Generation Tool

LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter

 

Using LinkedIn Applications

Like Facebook, LinkedIn offers valuable applications too . The applications below will help you to promote your content and your brand.

How LinkedIn Apps Can Promote Your Business

11 LinkedIn Marketing Gems You’re Missing Out On

12 LinkedIn Applications To Market Your Business

LINKEDIN: How To Enhance Your Profile with Applications

5 LinkedIn Apps For Power Networking

 

Share your Favorite Guide

Yes, there are endless things to know about Linkedin. So if you really want to know almost everything, you may have to practice a lot and also need to discover other outstanding resources on the web.

If you got your own favorite Linkedin resources? Link them up for us all in the comments! Smile

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50 Best Facebook Marketing Resources That Will Keep You Updated

Posted by | Social Media | No Comments

A few years ago, many of us were skeptical about how Facebook was going to get marketers to spend a significant amount of time and money on their platform, which is clearly not the case these days. One thing I’m sure of now is that Facebook advertising is here to stay.

There will never be a shortage of Facebook marketing advice, but when it comes from the social network itself, it merits paying attention to.

Businesses are constantly looking for new ways to spice up their Facebook page, create engaging content, and impress their fans, but what’s surprising is how many don’t know about the pool of resources Facebook offers to explain and illustrate how marketers can make the most of their Facebook presence.

Here are helpful marketing resources from Facebook.

About Facebook

Helpful Facebook Destinations

Facebook Blogs

Facebook Stats

Facebook

The Facebook Blog (official blog)

Press Room

Marketing Solutions

Inside Facebook

Advertising & Sponsored Stories

Facebook Studio

All Facebook (Unofficial blog)

Create Facebook Ads

Facebook Pages

Developer & Platform Resources

Guide to Facebook Ads

Facebook Platform

General Resources

Success Stories

Facebook Live

Examples of Site Integrations

External Ad Policy guidelines

Pages

Facebook Platform Page

Help Center for Ads

Create a Page

 Developer Blog

General Legal and Permissions

Pages Best Practices

Facebook Application Directory

Facebook Brand Permissions

Most Popular Facebook Pages

Social Plugins

Promotions Guidelines

Vertical Directory of Pages

Graph API

Statement of Rights and Responsibilities

Alphabetical Directory of Pages

Open Graph

Copyright Infringement

FAQ for Facebook Pages

Authentication

Local

Reporting IP Infringement on Pages

Post Purchase Sharing

 Places Information

Recommended Facebook Providers

Facebook Credits

Facebook Places Help Center

Preferred Developer Program

SDKs and Tools

 Developer & Platform Resources

Ads API Tool Providers

Developer Roadmap

Permissions

 

Live Status of Platform

Developer’s Policy Wiki

 

 Developer Discussion Forum

 

Yes, there are endless things to know about Facebook. So if you really want to know almost everything, you may have to read my all blogs. And even that doesn’t cover it all.

If Got your own favorite Facebook resources? Link them up for us all in the comments! Smile

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Top Facebook Marketing Tips and Best Practices You Must Know

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Facebook allows marketers to keep in touch with people all day if they are on their computers or mobile devices, at home or at work, watching television or to go shopping with friends. This enables businesses to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing – word of mouth.

Connecting with people is just the beginning. In the pages that follow, you will find the best practices to achieve their business objectives Facebook.

If you are new to FaceBook Marketing. I personally suggest you to visit my below posts. This will help you a lot to improve your skills and expertise with Facebook Marketing.

How To Start Facebook Marketing Campaign For Your Business

How to Set up Business Oriented Facebook Profile

4 Easy Steps to Optimize Facebook Page to Boost your Social Media Presence

And those who really have good experience into the Industry and want to enhance their knowledge and understanding should continue reading the post.

3 Main Pillars of Facebook Marketing  Structure

Build

The first step is building its presence with a Facebook page. Pages allow you to create an identity for your business in the social graph – the map of connections between people and the things they care about. If you have physical stores, link your page with a place.

You can use Social Plugins, the Graph API and Facebook applications to create social experiences involving your products and online properties that are attractive and personalized.

Engage

The establishment of these points of contact Facebook allows you to start building your fan base and commitment to its customers. Facebook Like ads are the fastest way to acquire fans. Publication and engage in conversations with your fans will deepen relationships and gain valuable information.

Amplify

Whenever a person interacts with your business, that action is published in the News Feed, creating word of mouth. These organic stories are very effective in getting others to participate and take action, and can be shared with a much larger number of potential and current customers by using Facebook Ads and Sponsored Stories. Facebook Ads include the names of the friends that have been connected to your business. Sponsored Stories allow you to increase the distribution of news feeds of your business.

Together, these tools give the effectiveness of earned media, the scale and predictability of the means of payment. Each campaign will have a lasting impact runs through the relationships you build along the way. This new word of mouth and research has shown that it is twice as effective in driving the results.

5 Awesome Facebook Tips

Build a strategy that is social by design

  • Everything you do should be social, not added at the end of a campaign or done on the side.
  • Facebook must be integrated with broader marketing efforts and part of how to achieve your business goals.

Create an authentic brand speech

  • People on Facebook are clear and open about what they are – be the same, providing direct information about your business
  • Facebook is a great place to bring your brand personality to life through authentic and consistent speech.

Make it interactive

  • People spend time on Facebook to communicate and share with others, so always engage in two-way conversations
  • Think about the brand that are inherently social and create content that people will be excited to pass along

Nurture your relationships

  • As in the real world, building relationships with people on Facebook takes time and requires a long-term investment
  • Maintain the contents fresh and easy to consume, use ads to keep in touch, and reward people for their loyalty through offers and promotions.

Keep on learning

  • Facebook allows you to get feedback from people in real time, giving you the ability to repeat and improve.
  • Use reporting tools to learn about your fans and content and products they find most interesting

Best Practice for Your Facebook Goals

Product Development and Innovation

Facebook allows you to learn about your target audience and to understand their interests and friends. For this reason, this can be used to generate new product ideas and innovations. Facebook tools allow you to create totally new experiences of social product as an online store that lists only the favorites for your friends that you can access from your News Feed. You can also create your Facebook community to help crowd source its next product idea.

Steps for product development and innovation

STEP 1 – Make a creative campaign to request the opinion of your new product
  • Run a contest or event to gather input on Facebook by building an application to gather submissions.
  • Have the community vote and provide incentives for participation.
STEP 2 – Drive awareness of and participation in the campaign by promoting it across your marketing channels
  • Run a Facebook Ads campaign that includes Sponsored Stories for App Used.
  • Promote the campaign in your other marketing channels such as TV, email, print or on your website.
STEP 3 – Identify and refine your target audience with Campaign Reporting and Page Insights
  • Optimize your Facebook campaigns by testing which audiences are more responsive to different creative
  • Use this information to direct future marketing efforts
STEP 4 – Build a social product experience by using the Graph API and Social Plugins
  • Enable people to like individual products and content across the web with the Graph API
  • Use Social Plugins like the Activity Feed, Recommendations, Comments and Live Stream to make experiences off of Facebook social
STEP 5 – Be present and active on your Facebook Page throughout the product development cycle
  • Use publishing and Facebook Questions to get feedback, iterate and generate future product and marketing ideas

Generate Awareness

Once you have created a Facebook Page that allows your unique brand to shine, it is time to generate awareness of your Page, latest product, or current marketing effort. To do this, you can leverage Facebook’s tremendous reach and targeting capabilities with Facebook Ads and Sponsored Stories. These products offer the benefits of earned at the scale and predictability of paid. That’s because they are shown with stories about friends who have already engaged with your business on Facebook. This is the new word of mouth and it’s twice as effective at driving awareness.

Steps to Generate Awareness

STEP 1 – Create a Facebook Ads campaign that encourages people to take an action that will be seen by their friends
  • Keep ad destinations on Facebook
  • Encourage liking to build connections and make future campaigns more effective
  • Keep text simple, highlight special offers, tell users what to expect, have a strong call to action
STEP 2 – Integrate Social Plugins and the Graph API, such as the Like Button, into your website and mobile experiences
  •  This allows the actions people take off of Facebook to show up in the News Feed and be amplified through Sponsored Stories
STEP 3 – Post interesting content with clear calls to action that encourage interaction and sharing
  • Applications on Facebook can be used to build viral awareness campaigns
  • Promote launches or promotions with Deals or Events on Facebook
STEP 4 – Run Sponsored Stories to promote people’s actions from the News Feed to the right column of their friends’ screen
  • Sponsored Stories for App Used allow you to amplify every time someone interacts with your app
  • Sponsored Stories for Page Posts can be used to ensure your fans see your posts
STEP 5 – Use Facebook’s unique reach and targeting capabilities to optimize and iterate on your campaigns
  • Try different targeting techniques: Likes and Interests, Friends of Connections and standard demographic
  • To maximize message recall, test different creative for each target group

Drive preference and differentiation

Facebook is a great place to build preference and differentiation for your brand over competitors. On Facebook, people discover your brand through trusted referrals from their friends. Then drive preference by interacting with and rewarding your fans. Think of your Facebook Page as a key touch point that you can leverage to bring your brand to life for your customers in real time.

Steps to drive preference and differentiation

STEP 1 – Understand what people currently think of your business and why they think it is unique and relevant
  • Listen to what people are saying about your business on your Page and use Questions to survey them.
  • Use Page Insights to understand what they are interested in.
  • Define the gap between your current perception and your brand’s desired perception or point of differentiation
STEP 3 – Launch an integrated brand-building campaign to drive preference and differentiation
  • Create a campaign that supports your desired perception across your typical channels (TV, print, radio, Facebook, etc.)
  • Create Facebook Ads and Sponsored Stories with Friends of Connections targeting to show people how their friends have already interacted with your brand
STEP 4 – Think about how to integrate Facebook into your products, website or mobile apps to make them more personal and unique
  • Use the Graph API to enable people to shop based on what their friends like
  • Use Social Plugins to create a social experience for people engaging with your brands
  • Use Apps on Facebook to bring your brand to life on your Page
STEP 5 – Check in with your customers to understand what is resonating and whether you have been successful
  • Monitor your Wall and use Page Insights to see what’s working
  • Run a Nielsen Brand Effects study to ask questions or run polls to understand how perceptions changed post-campaign
  • Use your own brand tracking measurement tools

Increase traffic and sales

Facebook turns purchasing into a social decision by enabling people to show what they like and have purchased, both online and in the physical world. On Facebook, you can create viral promotional events, publicize offers or run Deals. Every time someone RSVPs, clicks, or checks-in, that action gets shared with all of their friends. This combination of word of mouth and your ability to deepen engagement with your customers at the point of purchase (either on your website or in store) is incredibly powerful at driving traffic and sales.

Steps to increase traffic and sales

STEP 1 – Decide on a sales goal and the promotional activities that will help you get there.
  • The right marketing mix will help you satisfy your customers’ needs, increase sales, improve your results and increase your ability to reach multiple customers within your target market.
STEP 2 – Run a creative campaign to share that promotion through Facebook Ads and Page publishing
  • Consider using an application or exclusive tab to create a promotion that requires people to like your Page or share the content
  • Use Sponsored Stories to ensure the friends of someone who interacts with your campaign, see that action
STEP 3 – Create a social experience at the point of purchase
  • Use the Graph API to allow people to like specific products
  • Integrate post purchase sharing so that once a user has checked out, they have the option to publish to their Wall
  • Create Deals to drive people in store and have them check in so the action gets published back to their friends
STEP 4 – Drive people to point of purchase online
  • Use Facebook Ads with offers that take people to the point of purchase – be transparent that clicking the ad will take you off Facebook
  • Every time someone likes a product on your website, boost the story with Sponsored Stories for Domains
STEP 5 – Drive people to point of purchase off-line
  • Make sure your Page is connected to a geographic Place
  • Use Deals and Premium Event Ads to drive people in store
  • Run Sponsored Stories for Place Check-ins to amplify word of mouth

Build loyalty and deepen relationships

Facebook is fundamentally about relationships. The people who like your Page are saying that they want a relationship with you. This connection allows you to build and deepen relationships with your most loyal customers and allows them to spread the word about your brand to their friends. Because of the information people share about themselves on Facebook, you can create highly custom and personalized experiences to drive engagement and loyalty over time.

Steps to build loyalty and deepen relationships

STEP 1 – Remind people that you are on Facebook and there to communicate with them
  • Promote your Facebook Page in offline marketing collateral
  • Integrate Facebook into your website with Graph API to make sure your customers are part of your Facebook community
  • Use Facebook Ads and Sponsored Stories to stay top of mind
STEP 2 – Develop an authentic personality and voice
  • Create a publishing calendar
  • Post stories that people care about, ask questions and encourage participation
  • Publish in the early morning or late evening
STEP 3 – Ask questions, listen and be responsive, take part in a two-way conversation
  • Use Facebook Questions to drive engagement and learn
  • Appoint someone on your team to monitor your Page daily and interact with people in an authentic way
STEP 4 – Let your fans know they are special and reward them for their relationship
  • Thank them for their engagement
  • Run Deals and special promotions to your Facebook community
  • Provide them with exclusive information, updates, and events

Amplify recommendation and word of mouth

Everything you do on Facebook is viral because all actions are published into the News Feed and are lasting. People expect to discover things on Facebook through their friends. Rather than thinking of driving recommendation as an independent objective, sharing should be built into all of your Facebook activities and campaigns. Here are some of the Facebook tools that help amplify word of mouth and recommendation.

Steps to Amplify recommendation and word of mouth

STEP 1 – Encourage people to like your Page
  • This opens the communication channels between you and your customers
  • It also creates an association between your brand and that individual
STEP 2 – Create great content that encourages sharing and keep it fresh
  • Post video content to stimulate sharing
  • Use a publishing calendar that includes exciting product announcements and promotions
  • Be active in two-way conversations
STEP 3 – Integrate Social Plugins and the Graph API with the Like Button on all of your online properties and at any point of purchase
  • This creates more opportunities for actions that will be published into the News Feed and content that can be used in Sponsored Stories
STEP 4 – Use Facebook Ads and Sponsored Stories to create word of mouth at scale
  • These products allow you to show your brand’s message to your target audience with stories about their friends who have already engaged with your business
STEP 5 – Learn and iterate
  • Use Page Insights to determine the content people are most excited about engaging with and sharing
  • Use Campaign Reporting to determine what type of creative and targeting gives you the best results

Gain insights

Facebook allows you to learn about your customers both by observing their actions and by engaging with them directly. It is a great place to learn who your customers are and what they think about you. Facebook makes it easy to incorporate your customers into your product development cycle and marketing campaigns and iterate quickly. You can do all of this in real-time, globally. When used actively, these insights can help improve your business by helping you stay aligned with the people you serve.

Steps to Gain Insights

STEP 1 – Use Campaign Reports for your advertising campaigns and Sponsored Stories
  • By testing different targeting options, you can learn more about your audience
STEP 2 – Learn from Page Insights
  • See the demographic breakdown of who is interacting with your Page and what they are interested in.
STEP 3 – Learn from the two- way conversations that occur on your Page
  • Watch, listen and respond when you use Facebook Questions, Apps on Facebook or publish
STEP 4 – Learn by integrating Facebook login and API with your online measurement tools
  • Track individual behavior, engagement and purchasing
STEP 5 – Use advanced campaign metrics

When you run large advertising campaigns, use Nielsen Brand Effects studies to track the effectiveness of your campaign on brand building objectives

Hope the above information helped you a lot to learn many new things and provided you a great knowledge to understand the optimize Facebook for greater marketing purpose. I am thankful to Facebook to share such a great knowledge to us.

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4 Easy Steps to Optimize Facebook Page to Boost your Social Media Presence

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Your business is to its customers. Build relationships with them, reach new people and boost sales with Facebook.

More than a billion people who like and comment an average of 3.2 billion times a day. When you have a strong presence on Facebook, your business is part of these discussions and have access to the most powerful form of marketing word-of-mouth – recommendations from friends.

Four steps to successful business on Facebook

Your page is the central place to grow your business, build your brand and develop relationships with your customers.

Create a Facebook Page

  • It is free to set up a page and only takes a few minutes to start.
  • Select a category and a page name that your business represents.
  • Choose a logo or another image that people associate with your business to use as a profile picture.
  • Write a sentence about your business that people understand what you do.
  • Set up an memorable web address for your page that can be used in marketing material to promote your presence on Facebook.
  • Pick a cover photo that represents your brand and displays your product or service. It is the first thing people see when they visit your page.

Facebook.com

Other Important Details

  • See views, edit the content of your page, keeping track of new activity and respond to personal messages from your admin panel.
  • Click the Edit Page button in the admin panel and select Info Update to add other details about your business.

 

You’re ready to create your first post

You can create different types of messages in your page including updates, photos, videos and questions. People who like your page will see some updates in your news feed.

The power of Facebook News Feed: 

  • Your page is where you create the messages that are shown on the News Feed, the center of the attraction of Facebook
  • News Feed is where people spend their time on Facebook – in fact, 40% of their time
  • It’s where people share the most important parts of their lives and where companies can engage in conversation

Successful posts are:

  • Short: Posts between 100 and 250 characters get about 60% more likes, comments and shares
  • Visual: Photo albums, pictures and videos get 180%, 120%, and 100% more engagement respectively
  • Optimised: Page Insights help you learn things such as what times people engage most with your content so you can post during those hours.

Invite people you know to like your Page

You probably have a community of friends, family, customers and employees who care about your business. Invite them to like your page.

Things to Do:

  • Explore the options under the Build Audience button on your admin panel. Be sure to invite your Facebook friends to like your Page.
  • Click on ‘Invite Email Contacts’ to upload your email list and send a message asking people to like your Page.
  • Promote your Page web address on shop signs, business cards, receipts, emails, chalkboards and other marketing material.

Connect With People

Now that you have a page, it’s time to reach your customers and prospects. Connect with the people who are the right fit for your business with Facebook Ads.

Create Facebook Adverts

Facebook Ads are paid messages from companies and may include the social context of friends. Those who like your page spend an average of 2 times more like a customer than people who are not connected to you on Facebook. Learn how to reach the right people with ads.

Set up your first advert

Choose the Page you want to promote and under ‘What would you like to do?’ you can:

  • Get More Page Likes: Reach people who are not connected to your page or site. You will be asked to design your ad including title, body text and image
  • Promote Page Posts: Promote a specific position, offering greater scope and increase your chances of placement in the News Feed
  • Receive new users: Get more facilities for applications Facebook application. Your ad will be shown to people who are likely to install the application.
  • Increase Attendance: Increase Facebook event responses. Your ad will be shown to the people most likely to join your event.
  • Advanced Options: See all creative and bidding options in one place. You can toggle your bidding options between CPM and CPC

Reach the right audience

  • Have an idea of the ideal customer you want to target. After choosing your ads and Sponsored Stories, you will be able to choose the specific audience for your ad.
  • The estimated audience size indicates the total number of people your ad will have the opportunity to reach if your bid and budget are high enough.
  • Location, age and sex let you choose the basic demographic characteristics of the audience you want to reach.

Campaign, pricing and scheduling

  • Name of your campaign, select your budget and set the schedule for your campaign
  • Unless you’ve chosen Advanced Options in the goals section, you’ll pay for impressions (CPM)
  • These impressions will be optimized so your advert shows to the people most likely to help you reach your goal.
  • You will never pay more than your budget, and you’ll never pay more than the actual cost to reach the people who are more likely to help you achieve your goal

Test Multiple Adverts

Implementation of several versions of ads can help you determine what your target audience will respond to best.

  • Get tested and control: Use an original version of the advert as a control to check the changes against
  • Change one part at a time: This will assist you see clearly that the change affects the performance of your ad
  • Create multiple versions of your ads: Replicating an ad by clicking “Create a similar advert ‘to look a specific ad in Manage Ads

When multiple ads are running on a campaign, Facebook automatically assign more than your daily budget to higher performing ads so it’s important to put your ads in different campaigns when testing.

Measure your advert performance

  • Actions: Facebook focus on actions that will help you achieving the objectives of the advertising campaign. These may include Likes page, advertisement, Engagement page, install the app, App Engagement, install the mobile application, Clicks link (for ads offsite) Submit claims, responses and Conversions events.
  • Reports: in-depth performance and demographic information to understand how their campaigns are doing over time. Run reports to optimize news feed ads shown in News.
  • Ad Reporting level: The price and supply of each ad or sponsored story, previews of ads, total spent, the calculation of the “cost per action” for each advertisement, information about the action, the size and audience participation , and a summary of its targeting and performance to help you monitor the success of your ads.
  • Response Graph: performance monitoring of your campaign clicks, CTR, impressions and actions in time, to see what changes are needed to keep your messaging cool.

Engage Your Audience

By posting content and have conversations on your page, you are building loyalty and creating opportunities to generate sales. Learn how to create content that will keep your audience interested.

Publish quality content regularly

When people like your page, they say they care about your business and delight to know what is happening. Submitting relevant content is the most important thing you can do to keep them interested.

How to write quality posts

  • Ensure that your posts are relevant to your audience and business.
  • Be brief, friendly, conversational.
  • Share photos and videos, as they tend to be more attractive
  • Ask questions or seek input
  • Give access to the exclusive information and special offers
  • Be appropriate by posting about current events, holidays and news

Tips about managing your posts

Organize your posts

Helping people to identify the most important content into your page:

  • Pin: Make your valuable post more important to stay on top of the page for 7 days
  • Star: Highlight important stories making them larger and more visible
  • Hide: Hide messages that are no longer relevant or are not as important

Schedule your posts

Manage your time preparing messages in advance and schedule when to display on the page.

From your Page’s sharing tool:

  • Click the clock icon in the lower-left of the sharing tool.
  • Choose the future year, month, day, hour and minute when you’d want your post to appear.
  • Click Schedule.

Post at least 1 to 2 times per week so you stay top-of-mind and relevant to the people who like your Page.

Promote your post to reach more people in news feed

Promoting your post is an easy way to reach more of the people who like your page and your friends in your news feed on desktop and mobile. Promote a post just blows more than it would appear on news channels of your audience.

Increase the likelihood that people will:

  • See your message in their news feed
  • Become aware of your business
  • Respond to your offer or sales promotion

Check your Page Insights to see what’s working

Page Insights includes information such as which posts are working together with an overview of what is connected to your business. Check their views regularly to understand what is working for you on Facebook. Insights page are available once 30 people like your page. Invite people you know to like your page if you have 30 likes.

Insights Tabs

  • Likes: Who likes your Page and how they found you.
  • Reach: The demographic information and the number of unique people who have viewed the contents on the page.
  • Talking about this: The only people who have created a story about your website including posts on your timeline page, likes, comments or shares your posts

Performance Measurements: The size and audience participation.

Performance graph: As each position has influenced the number of people who talk about your page and its scope.

Page post insights: Analytics on each of your Page posts.

 

Best Practice: Reply to your audience

Continue to engage: In order to encourage people to develop a relationship with your page and continue to engage them, make sure to respond to comments and private messages.

Address specific people: If many people have commented on a post, to deal with a specific person, you can tag your answer by typing @ before their name.

Keep track of messages: When people send you a private message, you will see a notification to this effect in your admin panel. Keep track of new messages and respond to them to let customers know that you are listening.

Influence Friends of Fans

When people interact with your page, their friends can see it in their News Feed as a story. Extend your audience by promoting stories of people involved in your page.

Encourage people to interact with your business

Word of mouth is the strongest form of advertising. When a person interacts with your business on Facebook, create a story. People can see when their friends support your business liking your page or connect with, and that may influence their purchasing decisions.

  • Encourage people to sign up for your business with a sign in your shop, or offering a special discount for people who check in.
  • Create events into your page and invite people to join them.
  • Ask questions and create post encouraging participation.
  • Share exclusive information and deals that people may want to pass on to their friends.

Expand your reach to friends of fans

Sponsored Stories are messages coming from friends about them working with your company. As a business, you can pay to promote these stories so there is a better chance of people see these interactions. Sponsored Stories can be displayed in the news feed on the desktop and mobile, and in the right column of Facebook.

Best Practice: Sponsored Stories work best for pages that have been liked by at least 100 people. There yet? Create an ad to build your audience and continue to publish interesting content.

Measure your performance

It is important to monitor how their sponsored stories are doing so you can make the necessary adjustments to achieve their goals. Insights page are the analysis of the page, but they will help you understand your audience and content that match. Ads Manager has information about the performance of your ad so you can learn the best ways to reach your target customers.

Page Insights Dos

  • Watch the messages are the most common and talked. Sponsor these messages to further encourage participation.
  • See where your likes come to understand how many people clicked Like on an ad or sponsored story pointing to your page.

Ads Manager Dos

  • Check the statistics of your advertising goals and cost of your ad for each action to see what you are getting for your investment ad or sponsored story. If the cost per share increases, consider changing the content to encourage more people to take action and improve performance.
  • Review the summary of the graphic campaign to see how the key actions are a time trend. Analyzed at the ad to see which of your ads are generating their key actions and continuing improvement in the best performing ads.
  • Observe your campaign reaches the report online ad manager. If you are not reaching enough people, expand your selection criteria.

Hopefully you’ve read all the four steps to build the successful Facebook Page and have a list of things to try. Take your time and try different approaches to see what works best for you. I would love to give special thanks to Facebook for Business for the Information.

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How to Set up Business Oriented Facebook Profile

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Your personal profile is plugged into your business page and it is essential in making the first page of the business. Your personal profile is different from a business page because it can be established privacy settings to make specific posts, photos, etc.. Your personal profile is where you can communicate with your friends.

How are Pages different from personal timelines?

Each person has only one account and logon information. Each account can have a personal timeline and manage multiple pages.

Personal timelines:

  • Timelines are for individual, non-commercial use.
  • Timelines represent individual people and must be held under an individual name.
  • You can follow Timelines to see public updates of people you’re interested in but aren’t friends with.

Facebook Pages:

  • Pages look similar to personal timelines, but they offer unique tools for connecting people to a topic you care about, like a business, brand, organization or celebrity.
  • Pages are managed by admins who have personal timelines. Pages are not separate Facebook accounts and do not have separate login information from your timeline.
  • Pages provide insights to help admins understand how people are interacting with the Page.
  • You can like a Page to see updates in News Feed about brands you care about.

NOTE: Making your business page with your Facebook profile does not make business page fans your friends on Facebook.

Below are the following steps which will guide you to create effective business Facebook profile.

  • Add a Profile Picture & Cover Photo
  • Add Things You Care About
  • Update Your Basic Info
  • Share, Star & Hide Stories
  • Explore Your Activity Log

How to add a profile picture and cover photo.

Add profile picture

Your profile picture helps people recognize you on Facebook. To add a profile picture or change your current profile picture:

1) Go to your timeline and hover over your profile picture

2) Click on the to edit your picture

3) Choose whether you want to:

  • Pick a photo you already uploaded to Facebook
  • Upload a new photo
  • Edit your thumbnail
  • Remove your current photo

You can use any of the photos you’ve uploaded to Facebook as your profile picture. You can also use photos your friends upload, if you’re tagged in them. Just find the photo you want to use, hover over the photo and select Options. Click Make Profile Picture from the menu. Crop the photo and click Done Cropping below the photo to finish making this your new profile picture.

Note: Your current profile picture is Public.

To add a new profile picture:

1) Go to your timeline and tap your profile picture

2) Tap Edit Profile Picture

3) Choose a photo from your phone’s library or tap the camera button in the bottom-left corner to take a new one.

Note: Your profile picture must be at least 180 pixels wide. If you are unsure of whether or not your picture meets this requirement, you can right-click on the picture to see the photo properties, which should include the photo dimensions (ex: 100 x 91 would be too small).

Cover Photos

A cover photo is the larger photo at the top of your timeline, right above your profile picture. Like your profile picture, cover images are public, which means anyone visiting your timeline will be able to see them.

We’ve found that people have a better experience viewing your timeline when they see a cover that is as unique and individualized as you are. This helps people learn more about you. It also helps us prevent spam, fake profiles, and other content that can detract from your experience on Facebook. An easy way to ensure your cover image is unique is to choose an image from your life, like a photo from a wedding, day at the beach, or birthday party. If you want to use a photo to show solidarity or express support for a cause or organization, you can still post a status or photo.

To add a cover photo to your timeline:

1) Go to your timeline

2) Click Add a Cover

3) Choose whether you want to upload a new photo or pick a photo from one of your existing photo albums

4) Once you choose a photo, you can reposition it by clicking on the image and dragging it up or down

5) Click Save

 Note: Your cover image has to be at least 720 pixels wide.

What’s the difference between my profile picture and cover photo?

Your profile picture is the picture that friends see next to your name everywhere on Facebook. This is how people recognize you.Your cover photo is the large image at the top of your timeline. This is your chance to feature a unique image that represents who you are or what you care about.

How do I edit my cover photo?

To edit your cover photo:

1) Go to your timeline

2) Hover over your cover photo

3) Click Change Cover at the bottom-right of your cover photo

4) Pick one of the options from the pop-up menu (ex: Upload Photo, Choose from Photos, Reposition…)

5) Save your changes

Add Things You Care About

The different sections of your About page let you show what’s happening in your life. You can add your runs, the books you’ve read, the movies you want to watch, and more.

Add Stuff to Your About Page

How do I use the + button to add things to sections of my About page (ex: Books and Events I want to watch)?

Adding things to your About page helps you share what you care about and discover what you have in common with other people. For example, to add book and events you want to watch to your About page:

  • Go to your timeline
  • Click About beneath your cover photo
  • Scroll down to the book and events section and click Want to join and read(you may need to click Add Events)
  • Search for specific titles or click  to add suggested movies

When you see things that interest you on other people’s timelines or around Facebook, you can also add them by clicking

Use the audience selector to choose who can see things you add. The selector remembers your choice, so new things you add (regardless of which section you’re adding things to) will have the same audience unless you change it.

Update Your Basic Info

Edit Your Personal Info

How do I edit my basic personal info on my timeline?

Editing Info

You can edit your basic personal info (ex: gender, contact info, relationships, work and education) by going to your timeline and clicking Update Info beneath your cover photo. Click Edit in the top right of each section, enter your new info and click Save.

Selecting an Audience

While editing each section, you’ll see an audience selector next to most pieces of info. Select an audience to choose who you share this info with.

Note: Your email address has additional settings.

 Can I choose who can see Pages and other things I’ve liked?

  • You can select an audience for each section of likes on your About page:
  • Go to your timeline and click About beneath your cover photo
  • Scroll down to the section you want to edit
  • Click in the upper-right corner of that section and select Edit Privacy
  • Use the audience selector to select who can see things you’ve liked in that section

Keep in mind, when you share something on your timeline, the audience you choose can also see it other places on Facebook, such as in News Feed and search.

How do I control who can see my email address on my timeline?

Your email address has both a privacy setting (that controls who you share it with) and a setting that controls whether it shows on your timeline or not. For example, you can choose to show your email address on your timeline, but set its privacy to Friends, so your email is shared on your timeline and other places on Facebook with your friends.

To adjust who you share your email address with and decide if it shows on your timeline:

  • Go to the About section at the top of your timeline
  • Scroll to your Contact Info and click the Edit button
  • Click the audience selector to the right of your email address to edit who your email address is shared with
  • Select Shown on Timeline or Hidden from Timeline

Note: When you hide your email on your timeline, the people you share it with can still access your email address elsewhere such as in search and other places on Facebook.

How do I change my name?

You can change your name or add an alternate name (ex: nickname or maiden name) to your account. To edit your name:

Review our name standards

  • Click in the upper-right corner of any Facebook page and select Account Settings
  • Click General in the left-hand column
  • Look for the Name setting and click Edit to the far right
  • Type in your name and save your changes

 Keep in mind:

  • To help make sure that everyone uses their real name, we limit the number of times you can change your name.
  • If you weren’t able to change your name, we may be able to help.

 How do I display an alternate name (ex: nickname or maiden name) on my timeline?

If you’d like to list a second name on your account (ex: maiden name, nickname, or professional name), you can add an alternate name from your account settings.

Here’s how:

  • Click   at the top right of any Facebook page and select Account Settings.
  • Click General in the left-hand column.
  • Find the setting Name and click Edit to the far right.
  • Enter your alternate name. Make sure it complies with our alternate name policies.
  • Check Include this on my timeline to have your alternate name listed on your timeline. Otherwise, it will only help people find you in search.
  • Save your changes.

Note: If you checked the box to have your alternate name listed on your timeline, it’ll appear next to your name at the top of your personal timeline page. It’ll also show up next to your name in search results and any friend requests you send. If you have a large number of followers, you may be prompted to verify your account when you add an alternate name to your timeline.

How is a language-specific name different from an alternate name?

 A language-specific name is:

  • Your real, full name, as it appears in a different language
  • Shown in place of the name you signed up with throughout the site (on your timeline, in search results, posts, comments and photo tags)
  • Only visible to people using Facebook in that language

An alternatate name is:

  • A different version of your name, like your nickname or maiden name
  • Displayed in parenthesis next to your name, but only on your timeline and in search results
  • Visible to anyone who views your timeline or search results

What names are allowed on Facebook?

Personal Accounts

Facebook is a community where people use their real identities. We require everyone to provide their real names, so you always know who you’re connecting with. This helps keep our community safe.

Names can’t include:

  • Symbols, numbers, unusual capitalization, repeating characters or punctuation
  • Characters from multiple languages
  • Titles of any kind (ex: professional, religious, etc)
  • Words, phrases, or nicknames in place of a middle name
  • Offensive or suggestive content of any kind

Other things to keep in mind:

  • The name you use should be your real name as it would be listed on your credit card, student ID, etc.
  • Nicknames can be used as a first or middle name if they’re a variation of your real first or last name (like Bob instead of Robert)
  • You can also list another name on your account (ex: maiden name, nickname, or professional name), by adding an alternate name to your timeline
  • Only one person’s name should be listed on the account – timelines are for individual use only
  • Pretending to be anything or anyone is not allowed

How will my alternate name appear to other people on Facebook?

If you checked the box to display your alternate name on your timeline, it will appear in parentheses next to your full name at the top of your timeline. People will also see your alternate name if they search for you or when you send friend requests.  If you have a large number of public followers, you may have the option to verify your account and display your alternate name on the top of your timeline, with your real name in the About section.

Share, Star & Hide Stories

Explore Your Timeline

How do I navigate my timeline (ex: view past posts)?

You can scroll through your timeline or use the menu of dates on the right side of your timeline to jump from year to year. Click a year or month to see what was going on in your life during that time.

You can also choose to view Highlights or All Stories from a particular year by clicking on the dropdown menu at the top of that year’s section on your timeline.

What are the combined stories on the left side of my timeline (ex: map with all the places I’ve been)? How do I edit these stories?

These sections show you a summary of your activity during a specific period of time. These summaries can include a variety of stories, like events you attended, photos you were tagged in and places you visited.

Hover over each box and click  to hide that section from your timeline or view individual stories. When you choose to view individual stories, you’ll be taken to your activity log, where you can scroll through all the stories from that section. Click next to a story to hide it from your timeline or delete it.

Note: When you hide a box from your timeline, the individual stories may still be visible to the audience they’re shared with on your timeline and elsewhere on Facebook, such as in News Feed and search.

What is the “friends posted on your timeline” box on my timeline?

This box shows posts that friends added to your timeline (starting in 2011) or posted on your wall (before 2011) for you and your friends to see.

 If you’d like to hide one of the posts in this box from your timeline:

  • Roll over the box
  • Click the
  • Select View individual stories

You can then scroll through the posts from that year in your activity log. Click next to an individual post to hide it from your timeline or delete it altogether.

Edit Your Timeline

How do I delete something posted on my timeline?

  • Go to your timeline
  • Hover over the story and click
  • Click Delete…

If you don’t want something you’re tagged in to appear on your timeline, you’ll need to remove the tag. Remember, when you remove a tag, the post will no longer appear on your timeline, but that post is still visible to the audience it’s shared with other places on Facebook, such as in News Feed and search.

How do I post to my timeline?

You can share new stories from the top of your timeline:

  • Pick what type of story you want to share (ex: Status, Photo)
  • Type in any details you want to add
  • You can  tag friends, pick a date for the story, add a feeling or what you’re doing or  add a location.
  • Select an audience for your post (by default, life events start off as public)
  • Click Post

 How do I star a story on my timeline? What does starring a story do?

  • Hover over the story you want to star and click
  • Starring stories lets you highlight what you think is important. Starred stories are highlighted on your timeline and include a star banner.

How do I change the date of a story on my timeline?

You can change the date of stories on your timeline, including your life events and any photos and videos you post or are tagged in. This will move the stories to a new spot on your timeline. To change the date of a story:

  • Hover of the story and click
  • Click Change Date
  • Enter in a new date and click Save

 Note: If you tag your friends in a photo, post or app activity, they’ll also have the option to change the date of this story when they see it on their timelines. You have the option to change it back.

 How do I report a story on my timeline or mark a post on my timeline as spam?

To remove a story from your timeline or mark a post on your timeline as spam:

  • Hover over the story
  • Click and select Report/Mark as Spam from the dropdown menu
  • Click the link to make a detailed report or click Remove Post to remove this post from your timeline

Explore Your Activity Log

See Your Activity

Your activity log is a list of your posts and activity, from today back to the very beginning. You’ll also see stories and photos you’ve been tagged in, as well as the connections you’ve made – like when you liked a Page or added someone as a friend.

Activity Log

 What is my activity log?

Your activity log is a tool that lets you review and manage what you share on Facebook. Only you can see your activity log.

 How do I get to my activity log?

  • You can get to your activity log from your privacy shortcuts:
  • Click your privacy shortcuts   in the upper-right corner of the page and select Who can see my stuff?
  • Click Use Activity Log.

Note: Only you can see your activity log. However, stories in your activity log may appear other places on Facebook, like on your timeline, in search or in your friends’ News Feeds.

What’s included in my activity log?

Your activity log includes all your stories, organized by the date they happened on Facebook. This means when you add a life event to your timeline, it will show up in your activity log on the day you added it, not the day of the event itself.

By default, your activity log shows your activity from the current year, starting with your most recent activity. Click on a year (in the top-right corner) to jump directly to that time.

How do I quickly view my photos, and photos I’m tagged in, that are shared with Public?

Your activity log lets you review your photos, and photos you’re tagged in, that are shared with Public. To view photos shared with Public:

  • Go to your activity log
  • Click Photos in the left-hand column
  • Select Public from the filter at the top of your activity log next to Shared with

You can also review photos that you’ve hidden on your timeline by selecting Hidden from the dropdown menu next to On timeline. Keep in mind, photos you’ve hidden on your timeline are still visible to the audience they’re shared with other places on Facebook, such as in News Feed and search.

Control What Goes on Your Timeline

You’ll see two dropdown menus next to each story in your activity log. The first lets you adjust the privacy of your posts, or it shows you the privacy setting if it’s a story created by a friend (like when someone writes on your timeline or tags you in a post). The second dropdown menu controls the visibility of the story on your timeline and gives you the option to hide, allow or star the story on your timeline. You also have the option to delete anything you post on Facebook. Keep in mind, posts you hide on your timeline are still visible elsewhere to the audience they’re shared with on Facebook, including in search, News Feed and other places on Facebook.

On some stories, like posts from applications, you can report the post as spam, turn off publishing from the app or remove the app from your timeline altogether.

How do I use my activity log to hide or remove stories?

  • Go to your activity log
  • Find the story you’re looking for
  • The audience selector next to the story shows you who the story is shared with
  • You can hide or delete certain stories right from your activity log by clicking next to it

Keep in mind, stories you hide from your timeline may still be visible to the audience they’re shared with other places on Facebook, such as in News Feed and search.

How do I find a particular type of story in my activity log?

Different types of stories (ex: posts by others, likes, comments) are listed in the left-hand column. Just click on a specific type of activity and those stories will appear chronologically in your activity log.  You can return to a complete view of your activity log by clicking All at the top of the left-hand column.

You can return to a complete view of your activity log by clicking All at the top of the left-hand column.

Timeline Review

If you’ve turned on timeline review in your Privacy Settings, you’ll find your pending posts at the top of your activity log. You can quickly approve new content and tags from your friends by clicking the check mark, or you can X them out if you don’t want them to appear on your timeline. Keep in mind, posts and photos waiting for review or hidden on your timeline are still visible elsewhere to the audience they’re shared with on Facebook, including in search, News Feed and other places on Facebook.

What is timeline review? How do I turn timeline review on?

Posts you’re tagged in can appear in News Feed, search and other places on Facebook. Timeline review is part of your activity log and lets you choose whether these posts also appear on your timeline.

When people you’re not friends with tag you in a post, they automatically go to timeline review. If you would also like to review tags by friends, you can turn on timeline review for tags from anyone:

  • Click at the top right of any Facebook page and select Account Settings
  • In the left-hand column, click Timeline and Tagging
  • Look for the setting Review posts friends tag you in before they appear on your timeline? and click Edit to the far right
  • Select Enabled from the dropdown menu

Following the above steps and guidelines will definitely help you to create the most professional profile a every professional should always create.I would love to give special thanks to FaceBook Help for the Information.

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How To Start Facebook Marketing Campaign For Your Business

Posted by | Social Media | No Comments

A few years back, when Mark Zuckerberg came up with his notion of social networking site Facebook He had no idea what it would become in time to come. Facebook has literally revolutionized the way we view social networking. With over 700 million active users, is certainly the biggest platform you can get if you are looking to engage with many people at the same time. While Facebook is the premiere social networking platform, but also holds great potential for businesses. The fact that it can help businesses to grow and reach a new customer base has added to its popularity.

In January 2013, the countries with the most Facebook users were:

  • United States with 168.8 million members
  • Brazil with 64.6 million members
  • India with 62.6 million members
  • Indonesia with 51.4 million members
  • Mexico with 40.2 million members

All of the above total 309 million members or about 38.6 percent of Facebook’s 1 billion worldwide members.

In regards to Facebook’s mobile usage, per an analyst report in early 2013, there are 192 million Android users, 147 million iPhone users, 48 million iPad users and 56 million messenger users, and a total of 604 million mobile Facebook users

Today, when we look at Facebook and the groups or fan pages there are on the site, you will notice that each brand is very popular there. They are not only there, but are active in almost every day. For the current generation, who spend more time online than on television, brands need to change your approach. Facebook offers the best possible solution in this scenario. However, not just the big brands that make full use of the social media power of Facebook. Even small businesses can benefit greatly if they make optimal use of the various features that Facebook has to offer.

Today I will share very useful guidelines to use Facebook efficiently.

But before we start optimizing Facebook for marketing we should create some set of the goals to achieve. Setting a goals is obviously a best practice to do it helps a lot to measure the performance of the campaign.

Your goals should be like as follow:

Business objectives for Facebook Marketing

  • Get found by people looking for your products or services
  • Connect and engage with fans and customers and prospects
  • Create a community around your business
  • Promote content is created including webinars, ebooks, blog posts, press releases, videos and photos.
  • Generate leads for your business and customers

So let’s start optimizing FaceBook for our websites. I would love to explain Facebook optimization process in 4 simple steps.

1) SETTING UP YOUR FACEBOOK PROFIlE

2) SETTING UP A BUSINESS PAGE

3) FACEBOOK BUSINESS BEST PRACTICES

4) MEASURING YOUR FACEBOOK BUSINESS SUCCESS

5) ESSENTIAL FACEBOOK MARKETING RESOURCES

In both your personal life and your business. The time is now you must feel comfortable creating your own profile and to create a business page. Now you can configure the alternatives and settings of your page to your liking. You now have great ideas on optimizing your business Facebook page to increase engagment, fans and customers. I expect that Facebook business page will assist you to grow your business and attract more customers.

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