On-Page / Site Optimization

How to optimize Marketing for Mobile Conversion

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Clearly the mobile platforms are now becoming increasingly on a consideration when it comes to Internet marketing. The growth of the iPhone and the Android platform smartphones is going to continue Industry forecaster are saying that they expects sales of smartphones, tablets and notebooks to grow by 26% annually until 2015.

Whether you are trying to market on the mobile web, must take into account the significance of creating quality content that can be easily consumed on mobile devices such as smartphones or tablets.

How to Optimize for Mobile Phones

The subject of mobile marketing is being discussed frequently in marketing world, often with different intended meanings. Whereas mobile marketing can include many things, there is one main question being discussed among marketers is how to take advantage of the mobile marketing while optimizing websites for mobile viewing

Mobile Optimization is being divided into two major disciplines

Mobile Site Redirect

You can create a entirely different version of your website targeting mobile audiences, and establish a mobile redirect. (most likely, the hosting service for your website will be able to build a browser redirection feature on their website.) through this function, a line of code is placed on the home page of your website to identify the size of the visitor’s browser screen. According to the size of each screen, the visitor is well targeted to the mobile site, or stay.

Mobile CSS

Besides redirection option, you can use CSS to make your site mobile-friendly website. the CSS basically allows you to change the way your website is arranged and displayed only in mobile devices.Before proceeding with any of these options, you must delete some of the less important information located on your existing website and adapt to mobile audiences. mobile visitors are often seeking key information while visiting your website, so you must reduce the information provided on your web pages in order to provide only the information they will found useful.

Important Elements to Optimize Mobile Website

Whereas whole of your website must be mobile friendly there are a few critical elements that should pay close attention. If you decide to outsource the optimizing activity, be sure to inquire around the following:

  • Emails
  • Call to Actions and Landing Page
  • Downloads
  • Video

With the evidence of that the cost of bandwidth may be increasing, it is important for marketers to developing ways to create light mobile websites. Do not ask a user to look a video of ten minutes. Instead, a text summary of the video will be more advantageous. If they are using a cellular data connection. Give them the functions to see the video if they are in a Wi-Fi, in an effort to help preserve bandwidth.

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How to optimize your website to get more Traffic

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It all starts with the words written in a search box. Keyword research is among the most significant activities, precious and highly important in the search marketing industry. Ranking on perfect keywords can make or break your website.

It’s not always about getting visitors to your site, but about getting the right kind of visitors.

If you believe that you need to improve your Keyword fundamentals please. Click Here to Explore - How to create a perfect keyword research and optimization strategy.

With the aim of getting discover through search engines, you should try to be on the first position or the first few pages of results for your keywords. Nowadays it is easier to reach compare to the last couple of years due to social media If you create a Google+ business account, for example, that will be extremely useful in your SEO efforts. This is why you need to make sure you are optimizing all your social networking profiles to cover updates with key industry keywords.

Google suggests us to design of your website for visitors, not for search engines. while you should consider this principle, it is worth learning a little more about SEO to better optimize your site.

What is Search Engine Optimization?

Their are hundreds of blogs and experts defining what is Search Engine Optimization. Maximum of them are right but very few of them had explained Search Engine Optimization most beautifully with maximum understandable explanation.

I personally recommend you consider the below definition written by Search Engine Land.

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

SEO is divided in two major disciplines

On-Page – On-page SEO refers to how well your website’s content is presented to search engines this can often be improved immediately.

Click Here to Explore – The Ultimate guide of Advanced On-Page Optimization.

Off–Page - Off-page SEO refers to the “authority” overall its web site, which is determined by what other websites say about your site. This may take time to improve despite the fact that on page SEO accounts for only about 25% of how search engines score and rank your website worth addressing first, since you can improve quickly.

So if On-page SEO is responsible for only 25% for the websites search ranking performance what is the rest of 75% meant for? Simple it’s Off-page.

As I mentioned earlier, off-page SEO is based on the authority of your website, or what other websites ‘say’ about you. In short, websites with more or higher authority will rank better than websites with lower authority.

Inbound links are significant Variables influencing the authority of a website. When another website links to a page of your website which is called an inbound link. More inbound links is better and more inbound links from high authority websites is even better.

The best way to attract more inbound links through content creation! the creation of precious and extraordinary content that external web sites of course wish to link with in their content is a great way to boost inbound links to your website. In addition, you can improve your chances of attracting inbound links to share your content on your social media and optimizing search results so you can easily get discovered by your relevant audience.

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