Clearly the mobile platforms are now becoming increasingly on a consideration when it comes to Internet marketing. The growth of the iPhone and the Android platform smartphones is going to continue Industry forecaster are saying that they expects sales of smartphones, tablets and notebooks to grow by 26% annually until 2015.
Whether you are trying to market on the mobile web, must take into account the significance of creating quality content that can be easily consumed on mobile devices such as smartphones or tablets.
How to Optimize for Mobile Phones
The subject of mobile marketing is being discussed frequently in marketing world, often with different intended meanings. Whereas mobile marketing can include many things, there is one main question being discussed among marketers is how to take advantage of the mobile marketing while optimizing websites for mobile viewing
Mobile Optimization is being divided into two major disciplines
Mobile Site Redirect
You can create a entirely different version of your website targeting mobile audiences, and establish a mobile redirect. (most likely, the hosting service for your website will be able to build a browser redirection feature on their website.) through this function, a line of code is placed on the home page of your website to identify the size of the visitor’s browser screen. According to the size of each screen, the visitor is well targeted to the mobile site, or stay.
Besides redirection option, you can use CSS to make your site mobile-friendly website. the CSS basically allows you to change the way your website is arranged and displayed only in mobile devices.Before proceeding with any of these options, you must delete some of the less important information located on your existing website and adapt to mobile audiences. mobile visitors are often seeking key information while visiting your website, so you must reduce the information provided on your web pages in order to provide only the information they will found useful.
Important Elements to Optimize Mobile Website
Whereas whole of your website must be mobile friendly there are a few critical elements that should pay close attention. If you decide to outsource the optimizing activity, be sure to inquire around the following:
- Call to Actions and Landing Page
With the evidence of that the cost of bandwidth may be increasing, it is important for marketers to developing ways to create light mobile websites. Do not ask a user to look a video of ten minutes. Instead, a text summary of the video will be more advantageous. If they are using a cellular data connection. Give them the functions to see the video if they are in a Wi-Fi, in an effort to help preserve bandwidth.