Marketing Funda

Twitter Marketing Guide For Your Successful Business Marketing Strategy

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While Twitter may not be as big as Facebook in terms of traffic, it has several advantages over Facebook. Not only is it easier to gain followers on Twitter, but you can engage with people before they become your friend on a personal profile or your fan on a business page. 

So, what is Twitter?

Quite often, people’s gut reaction to Twitter is, “No one needs to know what I’m doing” or “I don’t care what other people are doing.” While this may be the surface view, Twitter is also a great way to expand your network.

Twitter is also referred to as a “micro-blogging” service, meaning you can post short updates limited to 140 characters or less . Why? Originally, the limitation was created to make Twitter compatible with mobile phones and text messaging. Now , it’s a useful characteristic that allows users to receive rapid – fire, concise information from many, many people!

Basic Twitter Vocabulary

Twitter Handle: Also known as a username . This is the name you select to represent yourself.

To Follow: To subscribe to someone’s updates on Twitter . You do this by clicking the “Follow” button on that specific person’s Twitter page, which can be found at http :// twitter.com/ USERNAME . ( Insert the specific person’s username in to the URL, like (https://twitter.com/twitter ). When you follow someone, their updates will be displayed on your Twitter page so you know what they are doing.

To Follow Back: To subscribe to the updates of someone who has recently started following you. Whenever a new person follows you, you receive an email alert from Twitter. In the email, there will be a link to that person’s profile. By clicking the link, you can check out who they are and decide to follow them back or not . It is not required to follow everyone back , but many people like to.

Follower: A person who has subscribed to receive your updates. You can see your total number of followers on your Twitter profile page.

Update: Also known as a tweet . They can be no longer than 140 – characters.

@Reply: A public message sent from one Twitter user to another by putting @USERNAME at the beginning of the tweet.

Direct Message (or DM): A private message sent from one Twitter user to another by either clicking the “message” link on their profile or typing D USERNAME .

Twitter Stream: A list of a person’s real – time updates. Every time you post an update , it go es into your T witter stream, which is found on your account page also a t http:// twitter.com/USERNAME .

Tweet – up: An event specifically organize d for Twitter – users to meet up and network, usually informal.

Hashtag (#): A tool to aggregate the conversation surrounding an event or theme . Created by combining a # with a word, acronym or phrase ( #WORD ).

Retweet ( or RT): To repeat what someone else has already tweeted. People do this if someone has said something especially valuable and they want their own network to see the information too. (Example: Retweet @USERNAME: Check out this cool resource).

Twitter From a Business Prospective

In short, Twitter is a relationship building and relationship maintenance tool; the most obvious business use of Twitter is to meet potential customers and leads the same way you would at networking event or tradeshow.

However, you can also use it to:

  • Develop and promote your brand
  • Interact with your customer base
  • Track what people are saying about your company and brand
  • Create buzz around upcoming events
  • Help individual employees act as liaison s to the public
  • Promote other content you’ve created, including webinars, blog posts or podcasts
  • Develop direct relationships with bloggers and journalists for potential PR placement.

The following is a guide to help you setup your Twitter profile and implement a successful Twitter marketing strategy. It gives suggestions and tips for those who are new to Twitter or are just looking for some new ideas.

Setting Up and Optimizing Your Profile

How to Setup a Twitter Business Account in 3 Easy Steps [Video] – Hubspot

5 Simple Steps to Getting Your Business on Twitter – Social Media Examiner

How to set up a Twitter Account for a Business – Koozai

How to Start a Twitter Account for Your Business – Sprout Social

10 Checks to Ensure Your Twitter Profile is Growing Your Business – Quick Sprout

Using Twitter for Marketing Business

How to Use Twitter for Business – PC Mag

An Introductory Guide: How to Use Twitter for Business – Hubspot

How to Use Twitter for Business and Marketing – Social Media Examiner

37 Ways to Use Twitter for Business - Jeff Bullas

Five Ways to Use Twitter for Marketing That You Might Not Know About – Entrepreneur

How to Use Twitter for Small Business Marketing – Tweaky.com

5 Ways Your Business Should Use Twitter Hashtags – Mashable

How to Use Twitter to Grow Your Business – Copy Blogger

50 Ideas on Using Twitter for Business – Chris Brogan

62 Ways to Use Twitter for Business – Gigaom.com

3 Ways Your Business Can Use Twitter For Competitive Intelligence – Sprout Social

Sorry, Marketers, You’re Doing Twitter Wrong [REPORT] – Mashable

Use Twitter for Public Relations

 How to Use Twitter for Marketing & PR – Hubspot

The PR Pro’s Guide to Twitter – Mashable

Ask An Expert: Pitching on Twitter for SEO and PR – iAcquire.com

13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships – Search Engine Watch

PR Pros Use Twitter to Reinvigorate Brands, Engage in Conversation – pbs.org

Use Twitter for Customer Service

4 Ways to Use Twitter for Customer Service and Support – Social Media Examiner

HOW TO: Use Twitter for Customer Service – Mashable

How to Use Twitter for Customer Support – Sprout Social

More Top Brands Are Using Twitter for Customer Service – Sprout Social

HootSuite’s 3 Secrets to Rocking Customer Service via Twitter – Hootsuite.com

Why Use Twitter for Customer Service? - dummies.com

Track and Analyze Twitter Campaigns

How to Track Twitter Clicks and Get Conversion Data – Twitip.com

How to use Google Analytics to measure your Twitter marketing – Tweaky.com

How To Measure Crowd Feedback On Twitter – Hashtags.org

5 Most Important Metrics to Analyze From Your Twitter Campaigns – Optify.net

6 Tools to Learn More About Your Twitter Engagement – Kiss Metrics

6 Twitter Analytics Tools to Improve Your Marketing – Social Media Examiner

Conclusion and Additional Resources

After reading this guides, you should have the baseline knowledge to get your Twitter account started and begin growing your network. Remember that the Twitter community is dynamic and rapidly developing space. Be creative and think of other methods to apply Twitter to your campaigns!

Must Read

14 Twitter Mistakes to Avoid

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Yes, there are endless things to know about Twitter. So if you really want to know almost everything, you may have to practice a lot and also need to discover other outstanding resources on the web.

If you got your own favorite Twitter resources? Link them up for us all in the comments!Smile

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Linkedin Marketing Guide To Boost Your Business Bottom Line

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While Social Media is definitely the hot topic of conversation this year, most of the tools focus on consumer centric business, and improving communication. If you provide B2B consulting, services or products, your options for social media are fairly limited, let’s be honest you probably won’t find many fans for your Facebook Oil and natural gas page . For these types of businesses, LinkedIn is a much better alternative.

What is LinkedIn ?

LinkedIn is a social network with over 225 million users that enables you to make better use of your professional network and help the people you trust in return. It’s no secret that LinkedIn is a great place to network professionally, post and find jobs, and answer questions and build thought leadership. It is probably the most obvious way to identify influential individuals at specific organizations. A search for your target business or title on LinkedIn will identify people you may already be connected with, either directly or through your connections. LinkedIn is a great tool to leverage your existing contacts to connect with people and find potential customers online.

In the last year, LinkedIn has made a lot of exciting changes to their platform for both professional profiles and company pages. LinkedIn is a great network for businesses looking to increase traffic and leads, as well as individuals looking to market their expertise for new career opportunities. In this post, we’re going to look at everything you need to have a successful LinkedIn experience.

Setting Up Your Professional Profile

Setting up a LinkedIn Profile is free and quick . You will receive a confirmation email to activate your profile and then you are set to expand your network.

How to set up a LinkedIn professional profile

10 Tips To A More Professional LinkedIn Profile

LinkedIn Profile Extreme Makeover

Win new clients by optimizing your LinkedIn profile keywords

LinkedIn Recommendations: Five Ways to Make The Most of Them

6 Ways to Spring Clean Your LinkedIn Profile

LinkedIn Public Profile – Overview and Settings

 

Expand your Network on LinkedIn

Connect with people with whom you have worked or done business, or generally people with similar interests or work in your industry. Invite thought leaders in your industry to connect so that you might establish a relationship with them and, eventually, gain access to their network.

How to Network on LinkedIn

How to build a powerful business presence on LinkedIn

Building Your Network: 3 Things to Do Everyday

5 Strategies for Growing your Linkedin Network

7 Tips For Building a ‘Power Network’ on LinkedIn

3 Easy Ways to Strengthen Your LinkedIn Network

How to Make Great Connections on LinkedIn

 

Creating a Linkedin Group

LinkedIn groups give you a great opportunity to reach and engage potential customers online. However, t here are still a lot of industries or groups of professionals not yet represented in LinkedIn groups. If no one has created a group for your industry, go create one

How do I create a group?

Create and manage your own community on LinkedIn

Linkedin Leveraging: How to Tap Groups for Traffic, Leads & Sales

7 Ways to Create an Awesome LinkedIn Group

5 Tips for Creating, Promoting and Managing a LinkedIn Group

Top 10 Reasons To Start A LinkedIn Group

Creating and Managing Groups in LinkedIn

How to Make Sales Relationships in LinkedIn Groups

How to Build a 500K+ Member LinkedIn Group

How to gain traffic and exposure using LinkedIn Groups

5 B2B Content Marketing Tips for Boosting Your LinkedIn Group

How LinkedIn Groups can Explode your Blog Traffic

 

LinkedIn for Lead Generation

You can and should use LinkedIn to keep in touch with colleagues and contacts, but LinkedIn’ s value doesn’t end there . It can also be used as a way to generate new leads for your business . The goal of all this is simple: to engage an audience and build a network. Do this by demonstrating your expertise and thought leadership . Don’t sell your services, but feel free to drive people to relevant and valuable content on your website or blog.

How to Generate Leads Using Linkedin

A Guide to Generating Leads on LinkedIn

Optimising your LinkedIn presence for lead generation

Why should you use Linkedin for B2B Lead Generation

Expert Tips for Optimizing LinkedIn for Lead Generation

Using LinkedIn for Lead Generation: 6 Lessons

5 Ways You Can Use LinkedIn as a Lead Generation Tool

LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter

 

Using LinkedIn Applications

Like Facebook, LinkedIn offers valuable applications too . The applications below will help you to promote your content and your brand.

How LinkedIn Apps Can Promote Your Business

11 LinkedIn Marketing Gems You’re Missing Out On

12 LinkedIn Applications To Market Your Business

LINKEDIN: How To Enhance Your Profile with Applications

5 LinkedIn Apps For Power Networking

 

Share your Favorite Guide

Yes, there are endless things to know about Linkedin. So if you really want to know almost everything, you may have to practice a lot and also need to discover other outstanding resources on the web.

If you got your own favorite Linkedin resources? Link them up for us all in the comments! Smile

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8 Marketing Funda to Create Internet Marketing Strategy for your Business

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Whether you are reading this article, you are probably either a marketing professional or an entrepreneur who understands the significance of internet marketing today. In fact is meant that traditional marketing methods are getting inefficient consuming and expensive, and you know that by refusing to market your business online, you ‘re missing out on the business outcome of powerful effective strategy for internet marketing can perform.

Today I’m sharing impressive information for yourself It does not matter whether your business is just started. or you just want to review the fundamentals, this post can serve as an essential guide for building and Implementing an successful internet marketing strategy, step by step.

Since the establishment of its initial strategy of keywords and harnessing social media to promotes the content online all the way through to analyze and refine strategies, these broad internet marketing steps will guide you through each crucial step you must take to effectively market your business online.

CREATE A KEYWORD STRATEGY

Keyword research has been announced as one of the foundations of a appropriate SEO strategy. Indeed without the appropriate keyword research, your marketing efforts can be wrong , results in wasted budgets, and strategies designed on a poor foundation. It is the fact that every marketers know about keywords and they also know how important is to create a perfect keyword strategy. But the sad part is that maximum number of many professionals have not yet considered a the most important component of keyword research: the user’s intent.

‘User intent’ is a concept that’s known to most SEO professionals, but unfortunately, used by too few. I say unfortunately, because it’s the key to improving the very foundation of SEO campaigns, while driving content strategies that yield better conversion rates, clicks, leads, and sales.

Click Here to Explore – How to create a perfect keyword research and optimization strategy.

OPTIMIZE YOUR WEBSITE TO GET MORE TRAFFIC

If you are going to get serious about creating a website, you need to start thinking about SEO. SEO stands for Search Engine Optimization and refers to optimizing your website so that you can easily find and highly ranked by search engines like Google, Bing, etc. Since the search engines today are sophisticated to determine which sites appear at the top of the search results, you need to know at least some basic information to keep your site and content, in line with what the search engines value in a web page.

Click Here to Explore – How to Optimize your website to get more Traffic

BLOGGING FOR BUSINESS MARKETING

Learning how to blog is a great way to promote a business either at home or make money as a business in itself. Blogs can be used to draw the attention of the search engines and drive traffic and interest to your business website or can act completely as the online presence for your business on your own.

A blog is relatively easy and inexpensive to start and maintain, over time, is probably the most requested resource. If handled correctly blogs, it is necessary to pay for the time, effort and charges should be a good amount of targeted traffic and should generate a good return on their investment in blogs.

Click Here to Explore – How to Harness the Marketing Power of Blogs

SOCIAL MEDIA PROMOTION AND CONTENT MARKETING

Social media is an inexpensive way to promote your website and to keep new and existing customers chatting about your business. Here are some quick and easy tips for using some of the most popular social networking sites — Facebook, Twitter, YouTube, Google+, and LinkedIn — to help drive interest and customers to your business.

Click Here to Explore – How to Effectively Promote Your Blog Content Through Social Media

CONVERT YOUR VISITORS INTO LEADS

Are you generating plenty of website traffic but can’t figure out how to convert that traffic to paying customers?  You’re not alone.  Many companies struggle with improving their online conversion rates.

When looking to improve your online conversions, one very important area to consider is your customer support practices.  How can online visitors get their questions answered, quickly, so they have the confidence to complete their transaction?

Click Here to Explore - How to Convert Website and Blog Traffic into Interesting Prospect

NURTURING YOUR LEADS AND CONVERT THEM INTO CUSTOMERS

Traffic is one thing, turning that traffic into sales is another.

So how do you convert those leads and traffic so they become loyal and  paying customers?

Lead nurturing is the process of building a relationship with your leads and moving them down your sales funnel until they are ready to become a customer. When a new visitor arrives at your website, there are two ways to seize the opportunity and guide them to becoming customers.

Click Here to Explore - How to Convert qualified leads into paying customers

OPTIMIZED MOBILE MARKETING

Getting the mobile experience wrong can be deadly to your bottom line. You don’t want to turn off customers with a bad mobile site and lose them to a competitor. Use these tips, tools, and code tricks to enhance the mobile user experience and drive more conversions.

Click Here to ExploreHow to optimize Marketing for Mobile Conversion

ANALYZE YOUR MARKETING STRATEGY

In order for the refinements in the analysis stage of your marketing strategy to have a big impact, you need to know exactly what the different parts of your marketing strategy should be analyzed the most and how to monitor progress.

Click Here to Explore – How To Analyze Your Marketing Strategy

For starters, the concept of internet marketing might seem difficult and daunting. But by tackling each internet marketing tactic step by step, businesses can make it more manageable and start seeing results. We hope that by reading this post, you’ve gained an under- standing of how internet marketing can improve your overall marketing plan and help you achieve business growth.   You now know how to build a keyword strategy, develop your seo plan, convert traffic into leads, nurture contacts down the sales funnel and analyze all these efforts in order to improve and get even better results.

All the Best, Good Luck

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