Content & Blogging

How to Convert Website and Blog Traffic into Interesting Prospect

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A large number of companies selling online SEO focused obsessively. However attract buyers to your website is only the first step. The second step is to convert them to buyers.

If you have a website or blog, or want to improve your website structure and optimization, Please feel free to visit our post.

Click Here to Explore – How to Optimize your website to get more Traffic

At this stage, you should have already started a blog, optimizing your website to get found, and began performing and promoting the content across social networks. If it has been many weeks, by this time you should have started to see an increase in traffic to your website.

There is one problem. All that traffic to your website is not giving rise to any new business! People are visiting your site, but those visits are not resulting in new customers – or even new sales opportunities. so what do you do?

It is clear that you will only concentrate on conversion. At this moment you are still at the top of your marketing funnel. you need to move down and start converting your visitors into sales leads. To do this you need to plan an attractive offer for your prospects, create a call to action to promote your offer, and set up a landing page with a form for visitors to submit their information.

Finally, measure, and repeat the process. In this post, we will go over the conversion process in more detail.

Choose your offer

The offer is the most important part of any campaign. It is the initial attraction that draws the attention of your visitors and give them a reason to fill the form used to collect information. Your offer should focus on the type of sales lead that are trying to attract. For example, if you’re a cooking instructor, you want to create offers that will appeal to your visitors trying to improve their cooking. If you’re a Web Development consultant, you’ll want to create offers that appeal to other developers trying to improve their development process.

Create calls-to-action

Once you have decided about your offer, build a convincing call to action (CTA). As suggested previously a call to action is a button or a link that snatch the user’s attention and leads the user to a landing page. Calls to action are found all over – on the websites, in emails and blogs, etc. and the are the key component behind lead generation.

On your landing page, a visitor will be asked to complete the form by entering their contact information and other details in order to receive what is being offered. Through this exchange of information the visitor becomes a lead which your sales team can follow up. Of course, not all submission are the same and converting, as you will gain more experience with internet marketing, you will automatically start thinking about scoring the lead.

Creating a Landing Page

Your landing page is where your visitors come after clicking on your call to action, and where they will fill up the form to get your offer.

You will be amazed at the number of times we have seen calls to action that are not linked. Whether it is intentional or just a matter of lankness of remembrance but the lack of a link will make it significantly more difficult for visitors to find a way to get the offer, and they will probably give up. So double, triple, and quadruple check to make sure all of your CTAs link to their corresponding landing pages.

As mentioned above, the landing pages is a place where visitors fill out the form for the purpose to access your offer. The information that is requested on this form will be used by you or your sales team to follow up on these leads. So it will get very important that after users submit their information on the landing page they must be redirected to a page where they can access your offer.

Addition to the form, a landing page should provide a clear description of the offer, preferably with a picture and a bullet points that are easy to navigate through.

Test, measure & Iterate

Special Offers pages is a place where, calls to action and landing are the core elements of the conversion process, but it can not stop there. If there is only one way of conversion, they have very little information about the process and how it is done. In order to improve the conversion process is to be measured and constantly experiment.

Marketing metrics must be observed narrowly include the percentage click through of your call to action, conversion rate of your landing page and the number of new leads and sales.

With the aim of identify which elements best help you achieve your goals, you have to try different CTAs, landing pages and offers. If a call to action has been in your home page for a month, vary the messaging or exchange a new CTA, and after a month, as it performs better. If the landing page conversions are low, make a change in the page layout and measure the results. Do not be afraid to try different variations, you can always come back if the previous version worked better. It will be worth when you have found the best combination to increase conversions on your site.

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How to Harness the Marketing Power of Blogs

Posted by | Content & Blogging | No Comments

Blogging platforms like wordpress a blogger have made publishing content on the easier than ever. As you are reading this blog I belief that you already have a better understanding of keyword research and website optimization. And if you want to refresh your skills on some basic topics I would recommend you to refer below posts.

Click Here to Explore – How to create a perfect keyword research and optimization strategy.

Click Here to Explore – How to Optimize your website to get more Traffic

Now our next step must be to bring more visitors to our blogs by posting great content on our blogs also it is much greater idea to establish content  like eBooks and webinars are also very powerful ways to boost visitors experience to your online business.

How to set your mind for business blogging

The first thing you have to do is think of yourself as a publisher and you should take pride in their work. The aim of your business blog should be publishing articles and advertising valuable articles, In the form of a column or an article in an industry journal . Also, think about the words you use. Avoid industry buzzwords only your employees can understand. Similar to the process of designing a keyword strategy, think about the words your customers are using to describe your business and implementing such language phrases to your blog post.

A blog makes your website more dynamic by injecting new content automatically every time an article is published. Top ranking search engines reward websites that are constantly added new content, and these higher rankings translate into new visitors and leads for your business.

Setup a blog

Many of the paid and free blogging tools let you easily publish content online. When selecting a business blogging platform, however, should take into account a number of special requirements. First, make sure your blog is one section of your business website.

If you are looking for a blogging platform for your business, you’ll find the options WordPress, Blogger, Typepad, Drupal. All these platforms provide content management system (CMS) that allows you to easily add content to your blog, without having to know any html code. Therefore, you can update your site without having to wait for a webmaster to make changes.

How to write a great blog post

Here are our personal tips to write a great blog post

A compelling article title

The title of your article in the blog is the first thing that people see, so it should clearly underline what the post is about. The clarity and specificity of titles attract readers and encourage them to share the post within their social profiles. the titles also must attract search engines: please remember to include a keyword of industry on the title for SEO advantage.

Well written & formatted text

The body of the article should be well written and formatted in a way that makes it easy to read. Consider using header tags and points to break the content into sections. Ask a co-worker or friend to review your posts before posting.

Add multimedia content

Significant multimedia content can make a blog more memorable and fun to read. It also helps break up the text to make it more pleasing to the eye. Try to add an image for the blog. slide shows, video and information graphics are examples of other multimedia content that can be characterized.

Links

Include hyperlinks in the accompanying text to relevant content, helping readers to deepen the resources that is more interests to their ties may naturally point to your internal pages and landing to help you generate more leads for their content.

Plan your Blog Content

Most businesses begin blogs with a purpose. Which is trying to educate the industry and potential customers?

This education is not about your product. It is common industry problems, the problems of their potential customers face and sometimes the solutions your product or service offering to address these challenges. A great way to start blogging is to answer the ten most common questions I get asked by potential new clients. Do this once a week for ten weeks, and you have the basics of a successful blog.

Once those first ten weeks are over, check out the analysis of the articles blogs to see what resonated most with your audience. If two or three of the posts received significantly more visitors and inbound links, try to expand the topics in question. consider interviewing a colleague to reveal his thoughts on the subject.

Remember that your experience and passion to shine through your blog content and follow some of these blogs best business practices on the back of his mind.

Business blogging Is about lead generation

Business Blogs introduces a fantastic platform to bring organic traffic and commit to your audience. But the main objective of your business blog must be to boost conversions. To achieve this goal add call to action to your messages and make that link to landing pages that offer the ability to download learning materials in depth, as an e-book, webinar or seminar.

Be sure to include CTA both in the sidebar of your blog, and on every individual article publish. Besides image button / CTA, also be included the CTA of text in the content body of blog. At the beginning, middle or end of each article of the blog, it is necessary to place some type of call to action that is going to encourage people to take actions like:

Join our Newsletter

Subscribe to our Blogs

When designing your CTAs, ensure that it resonates with the content that you create in the blog.

Creative content used for lead generation

Although it is a great place to begin, the blog content is not the only type of content that can be created to succeed with internet marketing. It is necessary to produce more content items such as eBooks, white papers or research reports that can be used for lead generation. Also consider creating non-text deals, like how to make videos, seminars and slide shows.

Those offerings feed business conversions. An industry resource, which took some time and effort to gather provides the kind of value that visitors are looking for. You can educate, enrich the knowledge of one or simply entertain. In any case, you have the power to achieve an exchange of information: the process in which a visitor fills in the form lead capture to access the resource. This is a critical point in the sales cycle.

The offers to the particular products should not be randomly selected. On the contrary, these are exactly some math behind this decision: the mathematics of their marketing analysis. Knowledge Information will direct you to the types of content that appeals to your target audience.

Hope you get the clear mind set of content creation. Implement the above idea, tips and advices in your current blogging activity and explore the hidden business opportunities for your business.

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