To give a name to business is one of the major and important decision you going to make as businessman. It just not describe your firm reputation or define first impression, but also work as the life of brand. Branding is all about chain or linking. You require a name that links with your target audience – and a name that is appropriate, create positivity & emotional feeling, sound attractive. But do not forget about the rule. If you do not choose a legal name then it can be cause for big problem.
So how can you make start with a strong, legally accessible, domain name? I would like to define below process that you may find helpful :
1. Think deeply : Write anything and everything that comes in your mind, importantly ideas that you not find anywhere else except your mind. Set your mind with below questions :
*What is my goal and who are my target audience?
*What are they searching for?
*What is the thing that bring benefit over competitor?
*Are there any symbols that highlights in mind?
2. Observe your name, And make short list of names that contains only 5 to 10 names. Select the names according to composed list with the use of following conditions. If you answered “No” for any of the first four questions, then remove that name from the list.
Easy to speak ? When words read, they also speak in the mind of the viewer. So it is said more than read.
Easy spell ? Is your name easy to search on google or at anyother place without facing any problem? Avoid using short forms of your company name that separates with dots, as one can not find it easily. And create such name that engage any person or viewer to analyse the name.
Holding a positive ideas ? Words contains common and an emotional mean both. You need to develop a positive emotional and positive imagenary name.
Is it legal ? Check that is the name legally available in trademark office?
Name contains in the URL ? If internet not plays major role in your business spreading method, this is not so important. Though this is the time when all the small and big businesses have their web presence.
Does a name has any vision ? When you read or speak the name, is there any image that comes in your mind? This means that create a name in memorable form as people do not forget it for long time.
Unique name : Be sure that the name has not been used by others. If so then people be confused due to same name for two products. And specially do not choose such name that has weak impression and worst reputation in the market.
Name as your identity : Is your name reflect quality, your identity, broadness, locally known?
3.Get response from valuable customers : After final list been made, present it for response to as many people as possible. Do not give it to relatives, friends, or family members, who are of different generation & different social background. Name that is targeting women, then it should be observed by women and not men. You do not require new customers for evaluation, as your experienced customers will not take more time to analyse your name.
At last, a name based on your personal views and response of others. Do not create second option in mind. But when get confusion, follow your heart.