The social web and search results support each other and are inexorably linked.  It goes beyond a mere passive connection, the two create an active, virtuous cycle growing more powerful daily.  I mocked up a quick version of what I view the cycle as:

The link between search and social media only becomes tighter as the engines and the social web innovate and integrate together in ways which make both more valuable.  From the standpoint of staying relevant and at the edge, the engines and the social web need each other.  They are working together for the benefit of users, but site owners can benefit too by creating a strategy embracing the connection.

The web itself has always been social, and search and social have already reached the convergence point.  The future will see an even closer, symbiotic relationship between the two.

Here are 5 reasons supporting the above graphic, that social is your future SEO strategy:

1.  The engines are continuously getting smarter

Make no doubt about it, the search engines are only getting smarter at interpreting links and user data.  It is evolution right before our eyes as their algorithms advance side-by-side with how we use the web.  The engines already know how to treat different kinds of links and will only get smarter at it.  The value of truly earned organic, editorial links will only continue to increase in value.

2.  Those with a strong social strategy get a growing amount of editorially-earned links daily

If your brand isn’t publishing content to the web and involved in building a thriving community of subscribers, you will forever be positioned behind competitors agile enough to do so.  This is because while you can keep trying to build links arithmetically to static content, your competition will be earning those ultra-valuable organic links daily  as their community will be conditioned to anticipate quality and be ready to share.  Their link growth will be both organic and exponential, not arithmetic.  Don’t handicap your brand on the web by throwing up red tape and making it difficult to publish compelling content.

3.  Fresh content = more hooks in the water for search

Simply point, the more content you have on your site, the more you are going to cover the spread of the long tail related to your niche and snag more traffic from the engines.  Also fresh content keeps your site updated, which gives users a reason to come back.  People don’t want to visit static sites, we’re already too used to sites being social.

4.  The engines like frequently updated sites

Feed those indexes with fresh content and get rewarded with frequent visits by the search spiders.  Keep at it long enough and content from your site should get indexed in just a few hours after publishing.

5.  Social web success brings increasing returns

Popular sites, blogs or brands only get more popular, success is self-reinforcing here.  A positive reputation builds upon itself over time and will cause you to receive links and attention at increasing returns if you stick with it and push through the dip.

Search engine rankings are stand on the number of visitors to your website, the number of external links to your site on or after other websites and how well your website is prepared for search engine optimization. Your website traffic is largely strong-minded by your search engine rankings, online advertising and direct marketing actions.

If your website is not ranking in the top 3 pages of the search engine results for Google, Yahoo and MSN then it’s unlikely that Internet Users will track through the lower ranked pages to find you. This decode into lower levels of website traffic generated by the search engines and less opportunities available to pull towards you online sales. This is where SEO becomes very important for the novice and established website landlord.

There are some simple SEO tactics that you can employ to instantaneously boost your search engine rankings. However, permit a time frame of at least 3 to 5 months to get your website firmly established in the top 3 pages of the major search engines.

Initially make sure you have submitted your website URL to the search engines so they can start indexing and swarming your site. It is a much quicker process if you have a professional search engine compliance company do this for you.

Also a warily selected domain name can give you a bound start over your competitors and can knock you up the search engine rankings if it is key worded.

SEO strategy for Beginners

(1). put in ‘meta tags’ into the header content of your website including a meta tag title, description and keywords. You may require the help of a programmer or your website designer to do this for you. If you want to learn how to construct Meta tags see the free SEO articles on my Rank1 Website Marketing website.

(2). If you have a description included in your home page design then put in keyword product pages and hyperlink them to the footer for the look for engines. To find out how to construct ‘keyword product pages’ see my SEO ebook the ‘Insider Secrets of Rank 1 Websites’ by Rosemary Donald for just $29.95 AU.

(3).recognize 8 to 10 keywords that accurately describe your products and services. pick those keywords that internet users would most likely type into the search engines to find your website. These keywords will become the basis of your SEO campaign.

(4).use the same linking info and submit as many ‘free’ directory listings and business index listings as possible. A book submission software tool that makes this process very easy is ‘SubmitEaze’.

(5). inscribe some free articles on your area of know-how or industry and add them to your website plus submit them to as many free article submission sites as possible for syndication.

(6). insert an eye catching keyword title to the top of your home page. Then analyze your home page content and keyword it for the search engines. This means anywhere possible include your keywords in the body of the home page document repeatedly, but also in a way that the content still makes sense and is motivating for your website visitors.

(7). insert a links page to your website with a navigation tab or hyperlink to the home page. Source reciprocal link partners whose location content is admiring or comparable to yours and add their links to your links page/s and vice versa. Remember to create linking info that reflects your major keywords in the link title and description.

(8). make use of this same linking info and submit as many free classified ads for your website and products as possible. You can find free confidential ad sites by performing searches on the search engines.

Other useful Website Marketing Tips…

(1). Add some customer testimonials to your home page or ‘about us’ page from happy, satisfied customers.

(2). regularly provide fresh content and clear accurate product photographs on your website.

(3).If your website is underperforming in the search engines or has low traffic levels engage in some pay per click advertising such as Google Ad words.

(4). Engage in some paid listings on business directories and trade portals specifically targeted at your area of expertise, product offering or industry.

(5).Add ‘Top 100 Site Popularity’ links to your website to demonstrate your site popularity to website visitors.

(6).Engage in some print media advertising that directly promotes your website and product & service offerings.

(7).Start off with a professionally designed website that accommodates the global reach of the Internet, has fast navigation and download speeds, is visually appealing and has a great site layout.

(8).Offer free articles, projects and resources on your website that are of interest to your website visitors.

(9).Promote specials, discount programs, customer loyalty programs, sales and competitions on your website to attract site visitors and new member signups.

(10). Add affiliate advertising to your website such as Google Ad sense to increase site popularity and generate advertising revenue.

(1). Why oh why must so a lot of blogs make it difficult to donate to? Get an RSS button up above the fold. Add your RSS url to an auto discovery tag in the head template. If you really want to capture extra readers, add an RSS to email choice like the one accessible at Feed blitz.

(2). Putting a lot of background ads (especially un-customized ads) on top or within the posts is just plain unsightly and tiresome for the reader. Seeing those ads instantly drops credibility for the blog and makes it look anxious.

(3). don’t make readers register or login to make a comment. What, you’re too lazy to administer all the observation spam? Or install a better spam sieve? You’re lucky to get people to your blog in the first place. Why make it not convenient to interact?

(4). Please don’t publish content in PDF of MS Word format that would be just as fine as a web page. I hear you saying, what? Yes, there are a a small number of blogs out there that post using a blog contented management system, but publish longer articles, white papers, etc in other formats. At least advise readers before they click on the connection.

(5). you have such great content, why is it so difficult to find? Biggest offenses in this area are: No archives, no group, no tags and no site search. C’mon people, this is easy stuff to put into practice and if you’re manufacture it difficult for users to find your previous posts, chances are search engines aren’t having an easy time of it either. Just since it’s a blog doesn’t mean people appreciate you every day and don’t call planned for to see past posts. Show documentation chronologically and by category. Offer related posts and recent posts. Provide users multiple ways to find past content and you’ll increase repeat visitors as well as new visitors via investigate.

(6). If you are gracious sufficient to permit readers to make comments, possibly responding to a few might be a thought? For those blogs that get a lot of comments, this can be hard. Particularly if you’re busy responsibility your regular job and don’t have a lot of time to spend on the blog all day. However, getting commentary is one of the best signals of how well your content is resonating with readers. Most blog software will ping you an email when commentary are made, so there’s no excuse not to make an look.

(7). Not bring out the date or the name of the author of the blog post is one of my pet peeves. I like to know the post is existing and I always like to be familiar with who (real or persona) has written the post. Otherwise, it looks like a trick to make the blog seem updated when it’s not.