(1). Set daily budget higher than Google recommends

If you set your every day budget too low, your ad will be displayed sporadically. This is not what you want. You always want your ad to be shown when someone searches for your keywords. Control your ad spend from end to end other means such as employing negative keywords, using exact matches, targeting by district and adjusting keyword bids.

(2). Avoid bidding wars

Don’t waste money getting into bidding wars for a handful of high volume keywords. Instead, expand your keyword list to comprise more specific keywords that have a lower search volume. Collectively, these keywords will arrive at the search volume of more luxurious keywords. Your average CPC (cost per click) will fall dramatically using this tactic. Use keyword research tools to expand your list of keyword phrases.

(3). Set higher bids on exact matches

Include both broad and exact matches for a keyword phrase. Set the bid higher for the exact match. This allows you to control the position of the ad for the precise search. For example, if your ad group bid is set to 10 cents, you might set a 25 cents bid for the exact match:

(4). Use keywords in ad text

Show the searcher that your ad is applicable. Google will display the search keywords in bold in your ad if they’re present. This helps your ad stand out from the crowd.

(5). Keep ad group keyword list short

Instead of having a single ad group with a large list of keywords, make many ad groups, each with a short list. This will help you attain.

(6). Bid high initially

Google’s ad system determines placement by both bid and CTR (click through rate). To earn a high CTR, you first need to produce some clicks. Bid high initially so your ad is seen early in the search results. Once you have a high CTR, lower your bids.

(7). Test multiple versions of ad

Take advantage of Google’s feature allowing multiple ads to be created and rotated within a single ad group. Test varied ad text and see which version works best, both from an ROI and CTR perspective. A better ad will lead to a higher CTR and lower bids for the same ad location.

(8). Track your results

Don’t rely on Google’s reporting tools. They’re good, but you need more detail, particularly to see which actual keyword phrases your broad matches are triggering. You’ll need this to help build your list of unconstructive keywords for each ad group. Plus, click fraud is a problem and needs to be addressed. If you don’t have tracking software in place, use our free web analytics software.

(9). Use negative keywords

Your ad will not be displayed if the search includes an unenthusiastic keyword. Add more negative keywords at normal intervals. As your apathetic keyword list grows, your ad group’s CTR will increase, saving you money and/or improving your ad’s position. For example, if you sell products or services at a premium, include negative keywords like: free, cheap, discount

(10). Use a relevant landing page

For most searches, don’t point the ad to your home page. Want a landing page on your site that includes the keywords from the search. In some cases, its worth makes a custom page that’s not in the normal direction-finding of your site.

(11). Separate search and content campaigns

Many people lose money using Ad Words when their site is swamped with hits from content ads. Most people don’t understand that put on view ads on Google’s content network is turned on by default. Either turn off the satisfied network or create divide campaigns for search and content ads.