One can find Google buzz link in the Gmail below the chat link. It is very easy to operate as users can enable or disable their buzz activities by clicking the link. Like Twitter it is based on the principle of followers and being followed by your social circle. It draws a list of probable contacts from your mailing lists that have enabled Buzz. Users can easily unfollow others while on the social platform at the click of a button.

Unlike other social platforms, Google Buzz’ outlook looks a lot neater and to the point. At the moment, Google Buzz is a lighter application without any add-ons. This makes its accessibility and purpose of socializing even stronger. Buzz has opened newer doors and possibilities of interacting with people. Alternatively, users can search for people who they might know by clicking the link “Find more people to follow”. Google Buzz is a smart application which guides users to follow more people in order to socialize and gain through the application.

Business users need not try too hard selling their products and services on Twitter anymore. Google Buzz’ integrated environment can offer emailing, socializing, commenting and sharing endless information on the go without any hassles.

From this perspective, the scope of marketing management is quite broad. The implication of such a definition is that any activity or resource the firm uses to acquire customers and manage the company’s relationships with them is within the purview of marketing management. Additionally, the Kotler and Keller definition encompasses both the development of new products and services and their delivery to customers.

Marketing expert Regis McKenna expressed a similar viewpoint in his influential 1991 Harvard Business Review article “Marketing is Everything.” McKenna argued that because marketing management encompasses all factors that influence a company’s ability to deliver value to customers, it must be “all-pervasive, part of everyone’s job description, from the receptionists to the Board of Directors.

This view is also consistent with the perspective of management guru Peter Drucker, who wrote: “Because the purpose of business is to create a customer, the business enterprise has two–and only these two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.

But because many businesses operate with a much more limited definition of marketing, such statements can appear controversial, or even ludicrous to some business executives. This is especially true in those companies where the marketing department is responsible for little more than developing sales brochures and executing advertising campaigns.

The broader, more sophisticated definitions of marketing management from Drucker, Kotler and other scholars are therefore juxtaposed against the narrower operating reality of many businesses. The source of confusion here is often that inside any given firm, the term marketing management may be interpreted to mean whatever the marketing department happens to do, rather than a term that encompasses all marketing activities — even those marketing activities that are actually performed by other departments, such as the sales, finance, or operations departments.If, for example, the finance department of a given company makes pricing decisions (for deals, proposals, contracts, etc.), that finance department has responsibility for an important component of marketing management – pricing.